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5 stages of development of corporate RSS Feeds

Not all companies have yet ‘got’ the value in providing RSS feeds, and don’t provide any at all; at the other extreme, some companies provide multiple RSS feeds, including feeds of podcasts, speeches and other tailored streams of information.

There is definitely a trend towards providing more RSS feeds, and providing feeds tailored to a particular audience.

I’ve noticed that major companies tend to fall into one of five different groups, depending on where they are on the RSS curve:
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Site Review: ArcelorMittal’s TV channel

ArcelorMittal are doing a great job of communication over at Creating History.

This site is dedicated to the merger of Arcelor and Mittal, and consists of:

• excellent video materials – 15 so far, posted intermittently over several months, covering a range of topics associated with the merger
• a blog – which appears to have been updated on a very regular basis (looks like 5 times a week, which as we know, is very intensive)
• RSS feed and podcasts
• a section for ‘ask the CEO’ – in which Lakshmi Mittal will personally answer questions. This does look a bit outdated, and really should be removed if the answers won’t be forthcoming – or else they should be answered
• a press area, including third party coverage – again, this doesn’t seem to have been updated recently
• an About section.

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How to convince recruits that you care about their career

If you’re thinking about revamping your career site at the moment – as you may well be, if you’re going all out for next summer’s graduates – you can’t do better than look at the Macy’s job site.
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Annual Reports: the new-look British Library

Bowen Craggs point out the great new approach that the British Library have taken to their annual report – the inclusion of video profiles of their executive team in the corporate governance section, discussing the Library. The chairman and chief executive have separate pages, each with several more video clips on. The video profiles for the management team all come with transcripts and biographies.
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7 types of recruit you need to serve online

There are 7 different kinds of recruit you need to identify and serve online, as part of your recruitment strategy.

No, I don’t mean 7 different skill-sets: obviously there are many more than that … I mean that there are 7 different life-stages that your potential recruit may be at.

Some of these won’t be relevant to your industry – perhaps you only recruit graduates and experienced professionals. However, you shouldn’t forget that any visitors to your site may become a potential recruit in the future (or customer, supplier or contractor), so you don’t want to give them a negative impression about the company or how you treat people. Read more

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