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Women Spend 30% More Time on Social Network Sites than Men Worldwide

ComScore released a new report this week called Women on the Web: How Women are Shaping the Internet, which offers enlightening statistics and trends related to how men and women use the Internet around the world.  Considering that women make most purchasing decisions, this is a report that brand managers need to read. One of the most interesting findings in the comScore report tells us that women spend 30% more time on social networking sites than men do.  Not only do they spend more time on social... Read more »

Brand

July 30, 2010

Women Spend 30% More Time on Social Network Sites than Men Worldwide

ComScore released a new report this week called Women on the Web: How Women are Shaping the Internet, which offers enlightening statistics and trends related to how men and women use the Internet around the world.  Considering that women make most purchasing... 
Read more »


Corporate
Governance

July 5, 2010

Tales From Corporate Governance Surveys

There is always something happening in Corporate Governance. Two recent notable items are – Corporate Governance is Top Challenge for Companies Considering an IPO, KPMG Survey Series Finds Annual Global CEO Survey by Price Waterhouse Coopers... 
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CSR

July 28, 2010

Something to learn from BAE Systems?

In May this year BAE Systems launched their new website – a website dedicated to education. Aimed at fostering an interest in engineering from an early age, the site features a selection of fun online educational resources. These complement the ongoing... 
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Shareholders

May 20, 2010

What Makes for Effective Investor Relations Sites? Part 17: Make the Individual Shareholder Feel Welcome

Customer relations (and I use the term loosely) has undergone a number of iterations over the years as companies have sought to satisfy the ever increasing demands of customers for information in a cost efficient manner. During my lifetime I have seen... 
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Careers

July 22, 2010

Phenomenal Facebook

I am (at last) getting into Facebook.  For some reason, Twitter made sense to me immediately, while Facebook has remained largely a mystery.  But after a few weeks of floundering around, I’m starting to understand a little better. Biggest help: ... 
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Investor Relations

July 29, 2010

What Makes for Effective Investor Relations Sites? Part 22: Tell Investors When They Can Expect Things

Many years ago, I had a sell side analyst tell me, “One of the hallmarks of a well managed company is when you see they publish a calendar of earnings releases… and they stick to their dates”. This leads me to today’s thought on effective company... 
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Media

July 21, 2010

Is Your Company Making the Most of Social Media?

Choosing a Social Campaign Whether it’s Facebook, Twitter, LinkedIn or Youtube, any corporation who decides to take their business aboard the World Wide Web should take a long, hard look at their social media campaign to see if it’s returning... 
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Whole Site

July 26, 2010

If You’ve Got It—Flaunt It!

Recently, the Boston advertising agency Conover Tuttle Pace started its second annual Summer Sublet desk swap.  As reported by the Boston Globe, the Summer Sublet is a combination lottery/draft, in which employees maneuver their way to better quarters... 
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