Probably the best IR site in the world

Carlsberg IR home page
Carlsberg

Of course, Carlsberg do have an investor relations site, and theirs is pretty good … but let’s go with the famous fantasy of “Carlsberg don’t do X, but if they did, it would probably be the best X in the world”.

The best IR site in the world would probably look like this:

Personalised

Recognising me, the best IR site in the world would present me with personalised information. Perhaps it would:

Customisable

The best IR site in the world would let me choose the information I wanted to see as a priority on my regular visits.

I’ve already suggested that the site could personalise its presentation of information based on who I am, but I’d also like to be able to tailor the presentation for my personal preferences.

I could select elements from the range of information available that I would like to see on my IR home page, and on each visit, that is the information that would be presented first. Clearly the rest of the information should also be available, but if I have chosen to have, say, a three-month share chart, details of the latest AGM and the 5 most recent news headlines on my home page, that is what I would see.

Interactive

The best IR site in the world would help me to:

Such a site would also let me know if there were significant changes to the data on the site, or to the share price (based on boundaries that I had set) and would remind me of events that I might want to be aware of, or to attend, using whatever method I preferred (RSS, email, text message, IM …)

Easily accessible - and pleasing to the eye

I would also want the site to be available to me whatever the tool I am using to read it with (or listen to it with) - and whatever my personal physical abilities might be. I would also want to enjoy using the site, so it has to be stylish as well as accessible.

I suppose asking for a cold beer on top of all that might be a step too far - even for the best IR site in the world?

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Posted on March 10, 2008 by Lucy and filed under Best Practices, Consumer goods, Ideas and Trends, Investor

Comments

6 Responses to “Probably the best IR site in the world”

  1. Calvin Warr on March 11th, 2008 10:31 am

    ha! it took me a while, but I finally got the play on ir… nice! :)

  2. Ad Lib Group Writing Project Wrap Up on March 18th, 2008 1:34 pm

    [...] Lucy at Corporate Eye submitted Probably the Best IR Site in the World [...]

  3. Ad Lib Group Writing Project Winners at Randa Clay Design on March 18th, 2008 1:36 pm

    [...] Probably the Best IR Site in the World at Corporate Eye [...]

  4. Results from the Ad Lib Group Writing Project } Group Writing Projects on March 24th, 2008 7:03 am

    [...] Probably the Best IR Site in the World at Corporate Eye [...]

  5. Karrie on April 12th, 2008 8:53 pm

    I thought this entry should have been a runaway winner in the competition. Maybe it’s just me (I admit I’m tired) but I read this post right through and appreciated the use of language, but the winner left me scanning and rushing for the back button! (Again, maybe you won on the other site hosting the competition?)

  6. Lucy on April 13th, 2008 4:17 pm
    Karrie, thank you so much for your kind words!

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