Spin, Fads and Taxes: CSR in the 21st Century

Is corporate social responsibility really just spin, an expensive corporate fad and a tax on shareholders’ profits?

Sonia at Remarkable Communication recently wrote a helpful article about corporate social responsibility (CSR) for small business - how small businesses should set up and use a CSR programme. As she says, what works for giant companies will work for small lean businesses too.

But she raises some interesting questions:

1. Sonia refers to CSR as 90% spin, and as a corporate fad.

CSR has been around for a long time, just under a different name. Probably ‘philanthropy’ would have covered it back in the 18th/19th centuries …
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7 steps to yes: is it me you’re looking for?

How can you welcome the right person, while also politely explaining to others that perhaps this isn’t the right career for them?

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5 ways to market your company on YouTube

Have you visited YouTube recently?

No, I don’t usually have time either, but I have identified five different examples of using YouTube as a marketing tool for you. Each of these is a slightly different approach to marketing the company to potential recruits.

1. Classic talking heads: executives and experts

The first example are the videos placed by companies to discuss issues related to their industries.

For example, BDO Stoy Hayward have added a series of videos discussing retail issues such as the ethical agenda, and the resurgence of the High Street. These are a way of conveying the expertise of the organisation, and are a long way from the singing guineapigs or roller skaters racing against cars for which YouTube is well-known. But is YouTube the right place for this kind of video?
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Site Review: Regal Petroleum

As usual, I’ve limited myself to only 15 minutes looking at this site, much less time that I would ordinarily take to review a site, but still have a few comments about things that immediately strike me.

There are several good features about this site, such as the provision of biographies for senior management as well as board members, and the filter feature in the press releases section to help the visitor find what they need, but I have a few suggestions as well:
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2 share price trackers - and more

What tool could you offer your visitors that is of benefit to both of you?

I’ve known about the Reckitt Benckiser share price tracker for a while … it opens in a tiny new window from the Reckitt Benckiser site, and it monitors the Reckitt Benckiser share price for you until you close the window.

Unicredit have gone one better. Yes, their Desktop will track the share price for you. It will do this in real time, providing you with an intraday chart. Iit will also act as a feed reader for whichever Unicredit feeds you’ve signed up to, show you the company’s event calendar, and provide you with their latest press releases. It is completely independent of the website, so you don’t need to open your browser to get the information - definitely a timesaver.

And more: you can add up to 10 external feeds to the reader, which makes it even more useful. After all, you don’t want a desktop widget for each company in which you have an interest. My only quibble is that 10 external feeds aren’t very many, and probably wouldn’t be enough to replace the average feed reader (I have over 100 in my feed reader, which is way too many) but it is certainly better than nothing.

Unicredit definitely merit a round of applause for this little tool.

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