Coca-Cola, polar bears and social responsibility
January 16, 2008
What unexpected partnership could you develop to support your brand?
Expecting to see a link to the heralded new Coca-Cola Lets Get Together site, I went to their corporate site again today, and was intrigued to see a link to a sub-site about polar bears. This has been live for about a month, according to their press releases.
Polar bears and Coca-Cola?
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What do your job applicants say about you?
January 9, 2008
No doubt you know that you can monitor what bloggers are saying about your company, either by buying a tailored service (say from Cyveillance, or Magpie) or by simply setting up Google Alerts.
But here’s a slightly different slant on it: what are your potential recruits saying about you to each other? What brand message is your careers site conveying?
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Starbucks: how to communicate change
January 8, 2008
Starbucks provides us with a demonstration of a great way of communicating the significant changes under way (changes in their approach and in their senior management structure).
The home page has been replaced with a letter from Howard Schultz, addressed to all customers. At the bottom are links to copies of a letter and a voicemail from him to all Starbucks partners (employees), together with a link to a Questions and Answers page dealing with the changes, and to the Investor Relations pages, which shows the press release at the top of the list. If we click through to review the details of the Board of Directors, we can see that the changes have been reflected on this page, which is up to date. Even potential job applicants have been provided with a link to the letter/voicemail to partners and letter to customers in the careers section.
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How to use your customer as your sales force
January 4, 2008
You can use your customers to help future customers find exactly what they want on your site - thus increasing their satisfaction level.
How? By letting them write reviews of your products on your site. This helps future customers select the right product for them, based on the experience of your previous customers.
Why would you do this? Read more
Conchango: 15 minute site review
January 2, 2008
Word on the web is that Conchango is to become listed on AIM from 15 January … I thought I’d have a quick look at their site, to see how it’s going.
Conchango and AIM Rule 26
There are a few key elements missing on the site at the moment, that will be necessary to comply with AIM Rule 26 requirements.
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