5 stages of development of corporate RSS Feeds
Not all companies have yet ‘got’ the value in providing RSS feeds, and don’t provide any at all; at the other extreme, some companies provide multiple RSS feeds, including feeds of podcasts, speeches and other tailored streams of information.
There is definitely a trend towards providing more RSS feeds, and providing feeds tailored to a particular audience.
people delete feeds that aren’t tailored to their needs
I’ve noticed that major companies tend to fall into one of five different groups, depending on where they are on the RSS curve:
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Posted on November 30, 2007 by Lucy and filed under All stakeholders, Best Practices, Consumer goods, Consumer services, Financials, Health care, Ideas and Trends, Technology, Telecommunications, Utilities | Leave a Comment
Site Review: ArcelorMittal’s TV channel
ArcelorMittal are doing a great job of communication over at Creating History.
This site is dedicated to the merger of Arcelor and Mittal, and consists of:
- excellent video materials - 15 so far, posted intermittently over several months, covering a range of topics associated with the merger
- a blog - which appears to have been updated on a very regular basis (looks like 5 times a week, which as we know, is very intensive)
- RSS feed and podcasts
- a section for ‘ask the CEO’ - in which Lakshmi Mittal will personally answer questions. This does look a bit outdated, and really should be removed if the answers won’t be forthcoming - or else they should be answered
- a press area, including third party coverage - again, this doesn’t seem to have been updated recently
- an About section.
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Posted on November 21, 2007 by Lucy and filed under Basic materials, Best Practices, Employee, Ideas and Trends, Investor, Shareholders, Site Reviews | Leave a Comment
How to convince recruits that you care about their career
If you’re thinking about revamping your career site at the moment - as you may well be, if you’re going all out for next summer’s graduates - you can’t do better than look at the Macy’s job site.
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Posted on November 19, 2007 by Lucy and filed under Best Practices, Careers, Consumer goods | 1 Comment
Annual Reports: the new-look British Library
Bowen Craggs point out the great new approach that the British Library have taken to their annual report - the inclusion of video profiles of their executive team in the corporate governance section, discussing the Library. The chairman and chief executive have separate pages, each with several more video clips on. The video profiles for the management team all come with transcripts and biographies.
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Posted on November 14, 2007 by Lucy and filed under All stakeholders, Best Practices, Consumer services, Ideas and Trends, Site Reviews | Leave a Comment
7 types of recruit you need to serve online
There are 7 different kinds of recruit you need to identify and serve online, as part of your recruitment strategy.
No, I don’t mean 7 different skill-sets: obviously there are many more than that … I mean that there are 7 different life-stages that your potential recruit may be at.
Some of these won’t be relevant to your industry - perhaps you only recruit graduates and experienced professionals. However, you shouldn’t forget that any visitors to your site may become a potential recruit in the future (or customer, supplier or contractor), so you don’t want to give them a negative impression about the company or how you treat people. Read the rest of this article …
Posted on November 13, 2007 by Lucy and filed under Best Practices, Careers, Consumer goods, Financials, Technology | 3 Comments
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Corporate Eye provides information and insight into best practice in online corporate communications.
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