Comments on: YellowPages.com Rebrands as YP with New Ad Campaign https://www.corporate-eye.com/main/yellowpages-com-rebrands-as-yp-with-new-ad-campaign/ ...compare, compete, excel Fri, 24 Sep 2010 01:37:17 +0000 hourly 1 By: David Reilly https://www.corporate-eye.com/main/yellowpages-com-rebrands-as-yp-with-new-ad-campaign/#comment-11167 Fri, 24 Sep 2010 01:37:17 +0000 http://www.corporate-eye.com/blog/?p=34868#comment-11167 Prescott, I couldn’t agree more. We’ve seen the same mistake with Radio Shack rebranding as “The Shack” which sounds hopefully generic at best and, at worst, conjures up associations with the B-52’s.

]]> By: Ben https://www.corporate-eye.com/main/yellowpages-com-rebrands-as-yp-with-new-ad-campaign/#comment-11141 Mon, 20 Sep 2010 20:24:28 +0000 http://www.corporate-eye.com/blog/?p=34868#comment-11141 A two letter logo on a gradient glowing button icon? Web 2.0 ahoy!. The new look breaks my associations of Yellowpages as those ugly phone books I had to use in the 90’s. Now may be the time to let my fingers do the walking again… online. I say its a great move for YP.

]]> By: Prescott Perez-Fox https://www.corporate-eye.com/main/yellowpages-com-rebrands-as-yp-with-new-ad-campaign/#comment-11140 Mon, 20 Sep 2010 20:16:17 +0000 http://www.corporate-eye.com/blog/?p=34868#comment-11140 Oh puh-lease. YP? I understand that these days it’s more than just a bit book left on your front steps, but sometimes the legacy name must remain in order to sustain brand value. A similar case is Britain’s Carphone Warehouse, which has it’s name stuck in 1988, although the offerings are thoroughly modern.

This “rebranding” screams of corporate advertising nonsense. If it ain’t broke, don’t abbreviate it.

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