{"id":947,"date":"2008-08-11T07:00:52","date_gmt":"2008-08-11T06:00:52","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=947"},"modified":"2021-01-04T13:19:51","modified_gmt":"2021-01-04T12:19:51","slug":"evaluate-your-brand-with-the-corporate-branding-success-quiz","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/evaluate-your-brand-with-the-corporate-branding-success-quiz\/","title":{"rendered":"Evaluate Your Brand with the Corporate Branding Success Quiz"},"content":{"rendered":"

<\/a>How well is your company doing in terms of developing your brand<\/a>?\u00a0 Take my Corporate Branding Success Quiz below to find out where your efforts stand.<\/p>\n

Respond to the 10 statements below using a tiered scale as follows: 1=Never, 2=Sometimes, 3=Always<\/strong><\/p>\n

    \n
  1. Employees and customers know the one word that your brand occupies in consumers’ minds<\/a>.<\/li>\n
  2. Customers know what to expect from your brand<\/a>.<\/li>\n
  3. Employees can clearly articulate your brand statement<\/a>.<\/li>\n
  4. Your employees and customers know where your brand is positioned in the marketplace<\/a>.<\/li>\n
  5. Your brand is clearly differentiated from the competition and employees and customers can articulate what that difference is.<\/li>\n
  6. Your employees are trained on an ongoing basis to know your brand’s image, message and promise<\/a> and understand how to portray that message and promise as brand ambassadors.<\/li>\n
  7. Your marketing initiatives consistently deliver the brand’s image,\u00a0message and promise.<\/li>\n
  8. Your company invests a portion of its budget on brand marketing<\/a> initiatives.<\/li>\n
  9. Business decisions are evaluated for brand-worthiness.\u00a0 In other words, business decisions are evaluated to ensure they are consistent with the brand image, message and promise.<\/li>\n
  10. Your company employs branding experts who are responsible for maintaining the consistency and integrity of your brand (e.g., a Chief Brand Officer<\/a> and staff).<\/li>\n<\/ol>\n

    \"\"<\/a>Review your responses and add the number of times you answered with a 1, 2 or 3.\u00a0 If most of your answers are 3 (Always), you’re doing great.\u00a0 If the majority of your answers are 2 (Sometimes), you’re on the right track but there is work to be done.\u00a0 If the majority of your answers are 1 (Never), you need to refocus efforts on developing your brand in the short-term.\u00a0<\/p>\n

    The Corporate Branding Success Quiz is a tool that can help you identify gaps in your brand development strategy and focus efforts to achieve results quickly.\u00a0 Use the Corporate Branding Success Quiz on an ongoing basis to ensure your company is on the right track in terms of developing your brand.\u00a0 In fact, the Corporate Branding Success Quiz is a great tool for quarterly planning meetings to kick-off the meeting and show everyone in attendance where your brand stood 3 months ago, where it is now and where it needs to go to achieve success.<\/p>\n

    Image: <\/em>Flickr<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    How well is your company doing in terms of developing your brand?\u00a0 Take my Corporate Branding Success Quiz below to find out where your efforts stand. Respond to the 10 statements below using a tiered scale as follows: 1=Never, 2=Sometimes, 3=Always Employees and customers know the one word that your brand occupies in consumers’ minds. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[103,104,105,100,450,451,452,101,110],"class_list":{"0":"post-947","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-brand-image","8":"tag-brand-message","9":"tag-brand-promise","10":"tag-brand-strategy","11":"tag-branding-quiz","12":"tag-branding-report-card","13":"tag-branding-status-report","14":"tag-chief-brand-officer","15":"tag-corporate-branding","16":"entry"},"yoast_head":"\nEvaluate Your Brand with the Corporate Branding Success Quiz<\/title>\n<meta name=\"description\" content=\"How well is your company doing in terms of developing your brand? Take my Corporate Branding Success Quiz below to find out where your efforts stand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/evaluate-your-brand-with-the-corporate-branding-success-quiz\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evaluate Your Brand with the Corporate Branding Success Quiz\" \/>\n<meta property=\"og:description\" content=\"How well is your company doing in terms of developing your brand? 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