{"id":943,"date":"2008-08-12T19:21:36","date_gmt":"2008-08-12T18:21:36","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=943"},"modified":"2008-08-12T19:21:36","modified_gmt":"2008-08-12T18:21:36","slug":"attracting-graduates-new-alternatives","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/attracting-graduates-new-alternatives\/","title":{"rendered":"Attracting Graduates: New Alternatives"},"content":{"rendered":"<p>Blurting out boring facts about your company is really not a good way to attract applicants especially if you are hoping to focus on graduate careers. The secret for attracting them?\u00a0<\/p>\n<p><strong>Being innovative as much as possible.<\/strong><\/p>\n<p>Instead of just enumerating information, how about presenting it with a twist? Creating videos or blogs about your company could work, especially if you are promoting the culture of the company and how the culture would be able to nourish the growth that these future employees want to achieve in their career life. <\/p>\n<p>One good example of this comes from <a href=\"http:\/\/www.astrazeneca.co.uk\/ideas\/iwanttomeet\/pharmacy-danny.asp\" target=\"_blank\">AstraZeneca.<\/a> This firm does not just give a brief introduction about the company! It gives an over-all experience for applicants. The tour goes from the different career opportunities which you could join in and also the perks (company gym and bar) that you could also experience once you join the company. This virtual tour could really entice interested parties because they could visualize themselves working for your company. I personally consider this as the best &#8220;marketing value&#8221; for both the company and future candidates.<\/p>\n<p>Aside from that, testimonials are also a great way to promote your companies. If you are targeting graduate careers, you could ask someone from the same educational institution to write an honest-to-goodness testimonial about their experience in the company. The testimonial could include any of the following topics:\u00a0<\/p>\n<ul>\n<li>personal recruitment experience<\/li>\n<li>present working situation<\/li>\n<li>stability and perks of the company<\/li>\n<li>future career and personal growth<\/li>\n<\/ul>\n<p>Through this strategy, applicants could actually have that &#8220;connection&#8221; because these people that gave their own testimonial have the same background as theirs. This could give out a sense that they could actually relate to these people, and in the future they could also be like them.<\/p>\n<p>Combining these two methods is a very good idea but companies should make sure that they maintain the standard and the real purpose of these strategies. Implementing a new twist in terms of attracting candidates could make a difference in a company\u2019s sourcing goal but making sure that it still follows the mission and vision of the company should always be the main priority.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blurting out boring facts about your company is really not a good way to attract applicants especially if you are hoping to focus on graduate careers. The secret for attracting them?\u00a0 Being innovative as much as possible. Instead of just enumerating information, how about presenting it with a twist? Creating videos or blogs about your [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[25,31,10],"tags":[449,448,447],"class_list":{"0":"post-943","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-careers","7":"category-guides","8":"category-ideas-and-trends","9":"tag-company-videos","10":"tag-sourcing","11":"tag-testimonials","12":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Attracting Graduates: New Alternatives - Corporate Eye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/attracting-graduates-new-alternatives\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Attracting Graduates: New Alternatives - Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"Blurting out boring facts about your company is really not a good way to attract applicants especially if you are hoping to focus on graduate careers. The secret for attracting them?\u00a0 Being innovative as much as possible. Instead of just enumerating information, how about presenting it with a twist? Creating videos or blogs about your [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/attracting-graduates-new-alternatives\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:published_time\" content=\"2008-08-12T18:21:36+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.corporate-eye.com\/blog\/images\/logo.gif\" \/>\n<meta name=\"author\" content=\"Mary Elaine Ramos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mary Elaine Ramos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/attracting-graduates-new-alternatives\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/attracting-graduates-new-alternatives\/\"},\"author\":{\"name\":\"Mary Elaine Ramos\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/f58e5314d95f7f350dd391ca505a21a3\"},\"headline\":\"Attracting Graduates: New Alternatives\",\"datePublished\":\"2008-08-12T18:21:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/attracting-graduates-new-alternatives\/\"},\"wordCount\":362,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"keywords\":[\"company videos\",\"sourcing\",\"testimonials\"],\"articleSection\":[\"Careers\",\"Guides\",\"Ideas and Trends\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/attracting-graduates-new-alternatives\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/attracting-graduates-new-alternatives\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/attracting-graduates-new-alternatives\/\",\"name\":\"Attracting Graduates: New Alternatives - Corporate Eye\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\"},\"datePublished\":\"2008-08-12T18:21:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/attracting-graduates-new-alternatives\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/attracting-graduates-new-alternatives\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/attracting-graduates-new-alternatives\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.corporate-eye.com\/main\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Attracting Graduates: New Alternatives\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"name\":\"Corporate Eye\",\"description\":\"...compare, compete, excel\",\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\",\"name\":\"Corporate Eye\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"width\":283,\"height\":42,\"caption\":\"Corporate Eye\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/lucynixon\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/f58e5314d95f7f350dd391ca505a21a3\",\"name\":\"Mary Elaine Ramos\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4813382f952ac794a08be28192a67514067e884db6fb42c080d5fef5b8bf9a6c?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4813382f952ac794a08be28192a67514067e884db6fb42c080d5fef5b8bf9a6c?s=96&d=identicon&r=g\",\"caption\":\"Mary Elaine Ramos\"},\"sameAs\":[\"http:\/\/www.goodrecruits.com\"],\"url\":\"https:\/\/www.corporate-eye.com\/main\/author\/meramos\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Attracting Graduates: New Alternatives - Corporate Eye","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.corporate-eye.com\/main\/attracting-graduates-new-alternatives\/","og_locale":"en_US","og_type":"article","og_title":"Attracting Graduates: New Alternatives - Corporate Eye","og_description":"Blurting out boring facts about your company is really not a good way to attract applicants especially if you are hoping to focus on graduate careers. The secret for attracting them?\u00a0 Being innovative as much as possible. Instead of just enumerating information, how about presenting it with a twist? Creating videos or blogs about your [&hellip;]","og_url":"https:\/\/www.corporate-eye.com\/main\/attracting-graduates-new-alternatives\/","og_site_name":"Corporate Eye","article_published_time":"2008-08-12T18:21:36+00:00","og_image":[{"url":"http:\/\/www.corporate-eye.com\/blog\/images\/logo.gif","type":"","width":"","height":""}],"author":"Mary Elaine Ramos","twitter_card":"summary_large_image","twitter_creator":"@lucynixon","twitter_site":"@lucynixon","twitter_misc":{"Written by":"Mary Elaine Ramos","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.corporate-eye.com\/main\/attracting-graduates-new-alternatives\/#article","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/attracting-graduates-new-alternatives\/"},"author":{"name":"Mary Elaine Ramos","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/f58e5314d95f7f350dd391ca505a21a3"},"headline":"Attracting Graduates: New Alternatives","datePublished":"2008-08-12T18:21:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/attracting-graduates-new-alternatives\/"},"wordCount":362,"commentCount":0,"publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"keywords":["company videos","sourcing","testimonials"],"articleSection":["Careers","Guides","Ideas and Trends"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.corporate-eye.com\/main\/attracting-graduates-new-alternatives\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.corporate-eye.com\/main\/attracting-graduates-new-alternatives\/","url":"https:\/\/www.corporate-eye.com\/main\/attracting-graduates-new-alternatives\/","name":"Attracting Graduates: New Alternatives - Corporate Eye","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/#website"},"datePublished":"2008-08-12T18:21:36+00:00","breadcrumb":{"@id":"https:\/\/www.corporate-eye.com\/main\/attracting-graduates-new-alternatives\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.corporate-eye.com\/main\/attracting-graduates-new-alternatives\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.corporate-eye.com\/main\/attracting-graduates-new-alternatives\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.corporate-eye.com\/main\/"},{"@type":"ListItem","position":2,"name":"Attracting Graduates: New Alternatives"}]},{"@type":"WebSite","@id":"https:\/\/www.corporate-eye.com\/main\/#website","url":"https:\/\/www.corporate-eye.com\/main\/","name":"Corporate Eye","description":"...compare, compete, excel","publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.corporate-eye.com\/main\/#organization","name":"Corporate Eye","url":"https:\/\/www.corporate-eye.com\/main\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","width":283,"height":42,"caption":"Corporate Eye"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/lucynixon"]},{"@type":"Person","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/f58e5314d95f7f350dd391ca505a21a3","name":"Mary Elaine Ramos","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4813382f952ac794a08be28192a67514067e884db6fb42c080d5fef5b8bf9a6c?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4813382f952ac794a08be28192a67514067e884db6fb42c080d5fef5b8bf9a6c?s=96&d=identicon&r=g","caption":"Mary Elaine Ramos"},"sameAs":["http:\/\/www.goodrecruits.com"],"url":"https:\/\/www.corporate-eye.com\/main\/author\/meramos\/"}]}},"modified_by":"Lucy Nixon","_links":{"self":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/comments?post=943"}],"version-history":[{"count":5,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/943\/revisions"}],"predecessor-version":[{"id":48659,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/943\/revisions\/48659"}],"wp:attachment":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media?parent=943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/categories?post=943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/tags?post=943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}