{"id":8251,"date":"2009-04-27T01:15:29","date_gmt":"2009-04-27T00:15:29","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=8251"},"modified":"2009-04-26T01:37:49","modified_gmt":"2009-04-26T00:37:49","slug":"mini-cooper-introduces-the-21st-century-mood-ring","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/mini-cooper-introduces-the-21st-century-mood-ring\/","title":{"rendered":"Mini Cooper Introduces the 21st Century Mood Ring"},"content":{"rendered":"

\"mini_cooper\"It’s hard to believe that it has been about 40 years since the mood ring<\/a> was invented and became the “cool” product that everyone had to have.\u00a0 If you thought mood rings would never make a sweeping\u00a0come back, you’re right (although there have been attempts).\u00a0 However, that doesn’t mean the color morphing concept died with the mood ring.\u00a0<\/p>\n

This month, Mini<\/a> announced its first foray into creating a car that changes color based on ambient temperatures — the Mini Chameleon.<\/p>\n

The heat sensitive paint used on the Mini Chameleon comes from a company in Spain, Payola Forids.\u00a0 According to an article on SGCarMart.com<\/a>, the changing paint color isn’t just a cool feature.\u00a0 It actually serves a purpose.\u00a0 For example, if it’s raining, the color of the Mini Chameleon will get brighter in order to improve visibility and safety.\u00a0 On sunny days, the color will get lighter to reflect heat and keep the interior of the car\u00a0cooler.\u00a0<\/p>\n

Truth be told, this sounds like just the buzz that Mini needs to regain some relevancy.\u00a0 Will it boost sales exponentially?\u00a0 Probably not (at least from a U.S. consumer perspective — most Americans still can’t give up their “I hate the environment,” gas-guzzling SUVs), but it certainly will bring some interesting press.\u00a0 I know I’d like to see one of these cars morphing right in front of my eyes.\u00a0 However, the Mini Chameleon is only launching in Singapore, so you’ll need to make a trip to Asia to see it.<\/p>\n

I also think the Mini Chameleon is a great way to get the word out about Payola Forids new paint, called FeintPaint, which the company also claims to be testing for use on military vehicles.\u00a0 Sounds very “Predator” to me.\u00a0 Cool.<\/p>\n

All around, it’s just a creative and fun promotion for both brands involved.\u00a0 What do you think?<\/p>\n

Image: <\/em>Flickr<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

It’s hard to believe that it has been about 40 years since the mood ring was invented and became the “cool” product that everyone had to have.\u00a0 If you thought mood rings would never make a sweeping\u00a0come back, you’re right (although there have been attempts).\u00a0 However, that doesn’t mean the color morphing concept died with […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[2221,2211,100,110,2241,2201,2191,2231],"class_list":{"0":"post-8251","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-brand-buzz","8":"tag-brand-partnership","9":"tag-brand-strategy","10":"tag-corporate-branding","11":"tag-feintpaint","12":"tag-mini-chameleon","13":"tag-mini-cooper","14":"tag-payola-forids","15":"entry"},"yoast_head":"\nMini Cooper Introduces the 21st Century Mood Ring<\/title>\n<meta name=\"description\" content=\"The new Mini Chameleon changes color based on 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