{"id":8041,"date":"2009-04-24T23:19:43","date_gmt":"2009-04-24T22:19:43","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=8041"},"modified":"2009-04-24T23:19:43","modified_gmt":"2009-04-24T22:19:43","slug":"nfl-brand-expansion-across-the-pond","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/nfl-brand-expansion-across-the-pond\/","title":{"rendered":"NFL Brand Expansion Across the Pond"},"content":{"rendered":"<p>In another attempt to expand global interest in American football, the <a href=\"http:\/\/news.bbc.co.uk\/sport1\/hi\/other_sports\/american_football\/8016358.stm\" target=\"_blank\">BBC<\/a> reports today that the NFL is in serious talks with London to host the Super Bowl in the not so distant future.\u00a0<\/p>\n<p>This isn&#8217;t the NFL&#8217;s first attempt to boost interest in the sport to markets outside of the United States.\u00a0 Over 80,000 people showed up to the NFL games played at Wembley Stadium in 2007 and 2008.\u00a0 The question is whether or not that level of interest can be sustained (or grow) and how widespread that level of interest would be.<\/p>\n<p>There is certainly money to be made by expanding the NFL globally.\u00a0 The advertising opportunities alone are enticement enough for the NFL and\u00a0sponsors to push hard for a stronger international presence.\u00a0\u00a0 Perhaps a bigger problem is the fact that Super Bowl games are rarely that exciting.\u00a0 In fact, with a few rare (but\u00a0welcomed)\u00a0exceptions, one team typically dominates.\u00a0 It&#8217;s not necessarily the best representation of the game.\u00a0 But it&#8217;s certainly a good show!<\/p>\n<p>And how much higher can players&#8217; salaries go anyway?\u00a0 How about reducing ticket prices?\u00a0<\/p>\n<p>Okay, my consumer complaint is over.\u00a0 Back to the subject of\u00a0branding.<\/p>\n<p>When a brand saturates its existing markets, the next logical steps are brand extensions and market expansions with new products and distribution.\u00a0 The NFL is at stage 2.\u00a0 Will it work?\u00a0 What do you think?\u00a0 Take the poll below, and then leave a comment to share your opinion with Corporate Eye readers.<br \/>\n<script type=\"text\/javascript\" language=\"javascript\" charset=\"utf-8\" src=\"http:\/\/static.polldaddy.com\/p\/1566988.js\"><\/script><noscript><br \/>\n<a href=\"http:\/\/answers.polldaddy.com\/poll\/1566988\/\">Will a London Super Bowl help the NFL?<\/a><span style=\"font-size:9px;\">(<a href=\"http:\/\/answers.polldaddy.com\">answers<\/a>)<\/span><br \/>\n<\/noscript><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In another attempt to expand global interest in American football, the BBC reports today that the NFL is in serious talks with London to host the Super Bowl in the not so distant future.\u00a0 This isn&#8217;t the NFL&#8217;s first attempt to boost interest in the sport to markets outside of the United States.\u00a0 Over 80,000 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[2141,2171,2181,546,2151,111,547,2161],"class_list":{"0":"post-8041","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-american-football","8":"tag-brand-expansion","9":"tag-market-expansion","10":"tag-nfl","11":"tag-nfl-london","12":"tag-sports-branding","13":"tag-super-bowl","14":"tag-super-bowl-london","15":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NFL Brand Expansion Across the Pond - Corporate Eye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/nfl-brand-expansion-across-the-pond\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NFL Brand Expansion Across the Pond - Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"In another attempt to expand global interest in American football, the BBC reports today that the NFL is in serious talks with London to host the Super Bowl in the not so distant future.\u00a0 This isn&#8217;t the NFL&#8217;s first attempt to boost interest in the sport to markets outside of the United States.\u00a0 Over 80,000 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/nfl-brand-expansion-across-the-pond\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/susangunelius\" \/>\n<meta property=\"article:published_time\" content=\"2009-04-24T22:19:43+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.corporate-eye.com\/blog\/images\/logo.gif\" \/>\n<meta name=\"author\" content=\"Susan Gunelius\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@susangunelius\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Susan Gunelius\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/nfl-brand-expansion-across-the-pond\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/nfl-brand-expansion-across-the-pond\/\"},\"author\":{\"name\":\"Susan Gunelius\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759\"},\"headline\":\"NFL Brand Expansion Across the Pond\",\"datePublished\":\"2009-04-24T22:19:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/nfl-brand-expansion-across-the-pond\/\"},\"wordCount\":262,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"keywords\":[\"american football\",\"brand expansion\",\"market expansion\",\"nfl\",\"nfl london\",\"sports branding\",\"super bowl\",\"super bowl london\"],\"articleSection\":[\"Brand\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/nfl-brand-expansion-across-the-pond\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/nfl-brand-expansion-across-the-pond\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/nfl-brand-expansion-across-the-pond\/\",\"name\":\"NFL Brand Expansion Across the Pond - Corporate Eye\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\"},\"datePublished\":\"2009-04-24T22:19:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/nfl-brand-expansion-across-the-pond\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/nfl-brand-expansion-across-the-pond\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/nfl-brand-expansion-across-the-pond\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.corporate-eye.com\/main\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"NFL Brand Expansion Across the Pond\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"name\":\"Corporate Eye\",\"description\":\"...compare, compete, excel\",\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\",\"name\":\"Corporate Eye\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"width\":283,\"height\":42,\"caption\":\"Corporate Eye\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/lucynixon\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759\",\"name\":\"Susan Gunelius\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g\",\"caption\":\"Susan Gunelius\"},\"description\":\"Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President &amp; CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&amp;T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.\",\"sameAs\":[\"http:\/\/www.KeySplashCreative.com\",\"http:\/\/www.facebook.com\/susangunelius\",\"https:\/\/x.com\/susangunelius\"],\"url\":\"https:\/\/www.corporate-eye.com\/main\/author\/susang\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"NFL Brand Expansion Across the Pond - Corporate Eye","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.corporate-eye.com\/main\/nfl-brand-expansion-across-the-pond\/","og_locale":"en_US","og_type":"article","og_title":"NFL Brand Expansion Across the Pond - Corporate Eye","og_description":"In another attempt to expand global interest in American football, the BBC reports today that the NFL is in serious talks with London to host the Super Bowl in the not so distant future.\u00a0 This isn&#8217;t the NFL&#8217;s first attempt to boost interest in the sport to markets outside of the United States.\u00a0 Over 80,000 [&hellip;]","og_url":"https:\/\/www.corporate-eye.com\/main\/nfl-brand-expansion-across-the-pond\/","og_site_name":"Corporate Eye","article_author":"http:\/\/www.facebook.com\/susangunelius","article_published_time":"2009-04-24T22:19:43+00:00","og_image":[{"url":"http:\/\/www.corporate-eye.com\/blog\/images\/logo.gif","type":"","width":"","height":""}],"author":"Susan Gunelius","twitter_card":"summary_large_image","twitter_creator":"@susangunelius","twitter_site":"@lucynixon","twitter_misc":{"Written by":"Susan Gunelius","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.corporate-eye.com\/main\/nfl-brand-expansion-across-the-pond\/#article","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/nfl-brand-expansion-across-the-pond\/"},"author":{"name":"Susan Gunelius","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759"},"headline":"NFL Brand Expansion Across the Pond","datePublished":"2009-04-24T22:19:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/nfl-brand-expansion-across-the-pond\/"},"wordCount":262,"commentCount":0,"publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"keywords":["american football","brand expansion","market expansion","nfl","nfl london","sports branding","super bowl","super bowl london"],"articleSection":["Brand"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.corporate-eye.com\/main\/nfl-brand-expansion-across-the-pond\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.corporate-eye.com\/main\/nfl-brand-expansion-across-the-pond\/","url":"https:\/\/www.corporate-eye.com\/main\/nfl-brand-expansion-across-the-pond\/","name":"NFL Brand Expansion Across the Pond - Corporate Eye","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/#website"},"datePublished":"2009-04-24T22:19:43+00:00","breadcrumb":{"@id":"https:\/\/www.corporate-eye.com\/main\/nfl-brand-expansion-across-the-pond\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.corporate-eye.com\/main\/nfl-brand-expansion-across-the-pond\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.corporate-eye.com\/main\/nfl-brand-expansion-across-the-pond\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.corporate-eye.com\/main\/"},{"@type":"ListItem","position":2,"name":"NFL Brand Expansion Across the Pond"}]},{"@type":"WebSite","@id":"https:\/\/www.corporate-eye.com\/main\/#website","url":"https:\/\/www.corporate-eye.com\/main\/","name":"Corporate Eye","description":"...compare, compete, excel","publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.corporate-eye.com\/main\/#organization","name":"Corporate Eye","url":"https:\/\/www.corporate-eye.com\/main\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","width":283,"height":42,"caption":"Corporate Eye"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/lucynixon"]},{"@type":"Person","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759","name":"Susan Gunelius","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g","caption":"Susan Gunelius"},"description":"Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President &amp; CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&amp;T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.","sameAs":["http:\/\/www.KeySplashCreative.com","http:\/\/www.facebook.com\/susangunelius","https:\/\/x.com\/susangunelius"],"url":"https:\/\/www.corporate-eye.com\/main\/author\/susang\/"}]}},"modified_by":"Lucy Nixon","_links":{"self":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/8041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/comments?post=8041"}],"version-history":[{"count":4,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/8041\/revisions"}],"predecessor-version":[{"id":49982,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/8041\/revisions\/49982"}],"wp:attachment":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media?parent=8041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/categories?post=8041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/tags?post=8041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}