{"id":7541,"date":"2009-04-24T15:36:29","date_gmt":"2009-04-24T14:36:29","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=7541"},"modified":"2009-04-27T18:26:17","modified_gmt":"2009-04-27T17:26:17","slug":"diversity-corporate-website","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/diversity-corporate-website\/","title":{"rendered":"Diversity and the Corporate Website: Hot Topic or Obsolete Concept?"},"content":{"rendered":"<div class=\"pqRight\"><a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/04\/scotus.jpg\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-7671 lazyload\" title=\"scotus\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/04\/scotus-300x213.jpg\" alt=\"scotus\" width=\"300\" height=\"213\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/04\/scotus-300x213.jpg 300w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/04\/scotus-150x106.jpg 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/04\/scotus.jpg 821w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/213;\" \/><\/a><\/div>\n<p>Is \u201cdiversity\u201d an obsolete concept in the post-racial, post-gender, post-modern world of the 21st century?  It\u2019s still a hot topic at the U.S. Supreme Court, where attorneys recently presented arguments in the <a href=\"http:\/\/www.pbs.org\/newshour\/indepth_coverage\/law\/supreme_court\/index.html\" target=\"_blank\" rel=\"noopener\">latest landmark discrimination case<\/a>, which revolves around the issue of diversity in the workplace.  And most companies continue to include something (often quite a lot) about diversity on their corporate and career websites.  But it\u2019s not simple to decide just how\u2014and how much\u2014to present this complex topic.<\/p>\n<p>If you want to immerse yourself in the topic, visit <a href=\"http:\/\/www.diversityinc.com\/\" target=\"_blank\" rel=\"noopener\">DiversityInc<\/a>, a website and print magazine that are literally all about diversity.  I did not find a lot of concrete advice or analysis there about recruiting and diversity, but in the article <a href=\"http:\/\/www.diversityinc.com\/public\/4211.cfm\" target=\"_blank\" rel=\"noopener\">How Your Diversity Reputation Attracts High-Potential Recruits<\/a>, they ask the following question:  \u201cHow do progressive diversity companies stress their branding as national diversity leaders?\u201d  And the answer is:  \u201cThey start with their web sites, which should prominently feature the Top 50 logo as evidence of their credibility.\u201d<\/p>\n<p>For the several companies that didn&#8217;t make it into DiversityInc\u2019s Top 50 (a list that includes Johnson &amp; Johnson, Xerox, Verizon, Comerica, Walt Disney, and other giant corporations ), the article continues with this advice:<\/p>\n<ul>\n<li>\u201cThe homepage should have a direct link to diversity.\u201d<\/li>\n<li>\u201cThere should be a prominent quote from the CEO on the benefits of diversity.\u201d<\/li>\n<li>\u201cThe site itself should feature frequent images of Black, Latino, Asian and American Indian employees and customers, as well as employees and customers with disabilities.\u201d<\/li>\n<li>\u201cContent aimed at LGBT people must be included as well.\u201d<\/li>\n<\/ul>\n<p>This approach makes diversity a top-level point, turning a spotlight directly on the topic.  But that\u2019s not necessarily the only \u201cright\u201d approach, or the best approach for a specific company.\u00a0 And these suggestions actually raise some challenging questions, in terms of both practicality and ethics.<\/p>\n<p>However!  I\u2019m now on the umpteenth draft of this post, and it keeps getting so complicated that I have to stop and double back.  (No wonder the topic of diversity keeps turning up at the Supreme Court.)  So my strategy for now is to divide the questions up into two categories, and explore each category in its own post.<\/p>\n<p><em>Category 1: <\/em>What are the various options for incorporating diversity as a specific topic on the corporate website in general and the Careers site in particular?  I think there are four basic approaches, and I\u2019ll try to give examples of each.<\/p>\n<p><em>Category 2:<\/em> What are the most important considerations about presentation of diversity on the website?  Here I\u2019d like to look at both subtle factors (such as imagery and language) and obvious content, such as policy statements and executive messages.<\/p>\n<p>Well, that seems like a lot, so I\u2019d better start sorting it all out . . .<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is \u201cdiversity\u201d an obsolete concept in the post-racial, post-gender, post-modern world of the 21st century? It\u2019s still a hot topic at the U.S. Supreme Court, where attorneys recently presented arguments in the latest landmark discrimination case, which revolves around the issue of diversity in the workplace. And most companies continue to include something (often quite [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,25],"tags":[41,2111,2101],"class_list":{"0":"post-7541","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-best-practices","7":"category-careers","8":"tag-corporate-website","9":"tag-diversity","10":"tag-diversity-recruiting","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diversity and the Corporate Website: Hot Topic or Obsolete Concept? - Corporate Eye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/diversity-corporate-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diversity and the Corporate Website: Hot Topic or Obsolete Concept? - Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"Is \u201cdiversity\u201d an obsolete concept in the post-racial, post-gender, post-modern world of the 21st century? It\u2019s still a hot topic at the U.S. Supreme Court, where attorneys recently presented arguments in the latest landmark discrimination case, which revolves around the issue of diversity in the workplace. 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