Every brand wears multiple hats, meaning it portrays a slightly different face to different audiences.\u00a0 Typically, there are four main faces of branding that every brand portrays to the different audiences that see it and experience it.<\/p>\n
Your Brand’s Face to Your Business<\/strong><\/p>\n Your brand represents a specific image, message and promise that supports your overall business.\u00a0 Analysts, investors, reporters, shareholders,\u00a0business partners\u00a0and so on typically see this face of your brand.<\/p>\n Your Brand’s Face to Your Employees<\/strong><\/p>\n Your brand represents a specific image, message and promise to your employees that makes it meaningful and motivational.\u00a0 This is the face of your brand that makes people want to work for your company.\u00a0 This brand\u00a0face is particularly important for companies that grow through mergers and acquisitions and need to integrate multiple sub-brands under a single company brand umbrella.<\/p>\n