{"id":694,"date":"2008-07-23T15:06:31","date_gmt":"2008-07-23T14:06:31","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=694"},"modified":"2008-07-23T15:49:26","modified_gmt":"2008-07-23T14:49:26","slug":"investor-relations-location","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/investor-relations-location\/","title":{"rendered":"Investor Relations Location"},"content":{"rendered":"

Most publicly traded companies have an Investor Relations page on their website.\u00a0 This page gives the company an opportunity to provide information to all manner of investors whether current shareholders, or those researching a potential investment in the company.\u00a0 Sometimes, though, finding the Investor Relations page can be a bit of a challenge.<\/p>\n

The “Standard” Location
\n<\/strong><\/p>\n

It has become a bit of a de facto standard for US companies that the investor relations page resides behind the link to “Company Information” or the “About Us” page.\u00a0 Another common location is behind the “Contact Us” link which can be even less intuitive to those who are seeking information, not a person to talk to.\u00a0 These site positions allow the company to focus the homepage on customers while still providing important information in a location that most investors are likely to find.\u00a0 But, what about giving the investor relations link a little more prominent display?<\/p>\n

Investor Relations on the Homepage<\/strong><\/p>\n

Consider the homepage for utility provider ComEd.\u00a0 By slipping a link into the toolbar, ComEd is able to display a homepage that is fully focused on its clients, while still providing a prominent position for its investor relations material.\u00a0 Such a display conveys the image that while ComEd cares about its customers, it also cares about its investors, a good message to send.<\/p>\n

\"Investor<\/a><\/p>\n

<\/div>\n

By providing a link right off of the front page, a company increases the chances that ALL of its investors and potential investors will find what they are looking for.\u00a0 While the semi-standard locations in the Company Information sections are no doubt good enough for those who are both savvy investors as well as savvy Internet users, such a location may prove difficult to find for those who do not frequently access such information.\u00a0 For example, an estate attorney trying to look up information regarding paper stock certificates found in a deceased\u2019s estate may not be familiar with the \u201cstandard\u201d location.\u00a0 Likewise, for older investors who\u00a0may not be familiar with\u00a0where a \u201cnormal\u201d website keeps information.<\/p>\n

Even younger technologically experienced investors who are used to a more Web 2.0 design where everything is presented in a dashboard style format may not expect to find investor information behind an About link.\u00a0 After all, on many websites that area is reserved for basic information like addresses and phone numbers.<\/p>\n

Perhaps most importantly to many companies would be employee shareholders who have loyally built up positions in company stock over the years.\u00a0 These former employees and their families can be counted on as faithful shareholders and yet, they may not be able to find the basic information they need because they do not directly own shares of other companies, and therefore are unfamiliar with where companies usually put such information.<\/p>\n

Is the Homepage Right for Your Company?<\/strong><\/p>\n

A homepage redesign is obviously not something undertaken on a whim, but perhaps now is the time to begin thinking about whether or not a more prominent location for the Investor Relations page would benefit the company.\u00a0 Engaging in conversations with the right people in public relations and information technology would provide insight into the issues involved and the feasibility of implementing such a change.\u00a0 The time to start such talks is now because the lead time to such a change can be significant.\u00a0 However, the increased visibility of the Investor Relations section will be worth it, even if it takes a few months to make it happen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Most publicly traded companies have an Investor Relations page on their website.\u00a0 This page gives the company an opportunity to provide information to all manner of investors whether current shareholders, or those researching a potential investment in the company.\u00a0 Sometimes, though, finding the Investor Relations page can be a bit of a challenge. The “Standard” […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,3],"tags":[75],"class_list":{"0":"post-694","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-best-practices","7":"category-investor","8":"tag-investor-relations","9":"entry"},"yoast_head":"\nInvestor Relations Location - Corporate Eye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/investor-relations-location\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Investor Relations Location - Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"Most publicly traded companies have an Investor Relations page on their website.\u00a0 This page gives the company an opportunity to provide information to all manner of investors whether current shareholders, or those researching a potential investment in the company.\u00a0 Sometimes, though, finding the Investor Relations page can be a bit of a challenge. The “Standard” […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/investor-relations-location\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:published_time\" content=\"2008-07-23T14:06:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2008-07-23T14:49:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/07\/exelon-comed-homepage.jpg\" \/>\n<meta name=\"author\" content=\"Brian Nelson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brian Nelson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/investor-relations-location\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/investor-relations-location\/\"},\"author\":{\"name\":\"Brian Nelson\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/32f068c291e99095f08b77c52e751be2\"},\"headline\":\"Investor Relations Location\",\"datePublished\":\"2008-07-23T14:06:31+00:00\",\"dateModified\":\"2008-07-23T14:49:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/investor-relations-location\/\"},\"wordCount\":577,\"commentCount\":10,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/investor-relations-location\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/07\/exelon-comed-homepage.jpg\",\"keywords\":[\"investor relations\"],\"articleSection\":[\"Best Practices\",\"Investor\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/investor-relations-location\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/investor-relations-location\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/investor-relations-location\/\",\"name\":\"Investor Relations Location - Corporate Eye\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/investor-relations-location\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/investor-relations-location\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/07\/exelon-comed-homepage.jpg\",\"datePublished\":\"2008-07-23T14:06:31+00:00\",\"dateModified\":\"2008-07-23T14:49:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/investor-relations-location\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/investor-relations-location\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/investor-relations-location\/#primaryimage\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/07\/exelon-comed-homepage.jpg\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/07\/exelon-comed-homepage.jpg\",\"width\":783,\"height\":553,\"caption\":\"Investor Relations displayed on the home page.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/investor-relations-location\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.corporate-eye.com\/main\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Investor Relations Location\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"name\":\"Corporate Eye\",\"description\":\"...compare, compete, excel\",\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\",\"name\":\"Corporate Eye\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"width\":283,\"height\":42,\"caption\":\"Corporate Eye\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/lucynixon\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/32f068c291e99095f08b77c52e751be2\",\"name\":\"Brian Nelson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/610c060c9623805973813a4392b9d07355f338f3645305c654cb49e791f3ec47?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/610c060c9623805973813a4392b9d07355f338f3645305c654cb49e791f3ec47?s=96&d=identicon&r=g\",\"caption\":\"Brian Nelson\"},\"description\":\"Brian is a small business owner, consultant and freelance writer. Brian began his professional career in the computer industry as a consultant where he became keenly aware of the internal workings of companies from Fortune 100 giants to small two-man shops. While working with a mutual fund company, Brian developed a strong interest in finance and became a Certified Financial Planner. As a financial professional, Brian specialized in working with small business owners. Brian is the co-founder of ArcticLlama, LLC a premier business writing and consulting firm. He also runs a real world personal finance blog. Brian lives in Denver with his wife and daughter.\",\"sameAs\":[\"http:\/\/www.arcticllama.com\"],\"url\":\"https:\/\/www.corporate-eye.com\/main\/author\/brian\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Investor Relations Location - Corporate Eye","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.corporate-eye.com\/main\/investor-relations-location\/","og_locale":"en_US","og_type":"article","og_title":"Investor Relations Location - Corporate Eye","og_description":"Most publicly traded companies have an Investor Relations page on their website.\u00a0 This page gives the company an opportunity to provide information to all manner of investors whether current shareholders, or those researching a potential investment in the company.\u00a0 Sometimes, though, finding the Investor Relations page can be a bit of a challenge. The “Standard” […]","og_url":"https:\/\/www.corporate-eye.com\/main\/investor-relations-location\/","og_site_name":"Corporate Eye","article_published_time":"2008-07-23T14:06:31+00:00","article_modified_time":"2008-07-23T14:49:26+00:00","og_image":[{"url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/07\/exelon-comed-homepage.jpg","type":"","width":"","height":""}],"author":"Brian Nelson","twitter_card":"summary_large_image","twitter_creator":"@lucynixon","twitter_site":"@lucynixon","twitter_misc":{"Written by":"Brian Nelson","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.corporate-eye.com\/main\/investor-relations-location\/#article","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/investor-relations-location\/"},"author":{"name":"Brian Nelson","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/32f068c291e99095f08b77c52e751be2"},"headline":"Investor Relations Location","datePublished":"2008-07-23T14:06:31+00:00","dateModified":"2008-07-23T14:49:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/investor-relations-location\/"},"wordCount":577,"commentCount":10,"publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/investor-relations-location\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/07\/exelon-comed-homepage.jpg","keywords":["investor relations"],"articleSection":["Best Practices","Investor"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.corporate-eye.com\/main\/investor-relations-location\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.corporate-eye.com\/main\/investor-relations-location\/","url":"https:\/\/www.corporate-eye.com\/main\/investor-relations-location\/","name":"Investor Relations Location - Corporate Eye","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/investor-relations-location\/#primaryimage"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/investor-relations-location\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/07\/exelon-comed-homepage.jpg","datePublished":"2008-07-23T14:06:31+00:00","dateModified":"2008-07-23T14:49:26+00:00","breadcrumb":{"@id":"https:\/\/www.corporate-eye.com\/main\/investor-relations-location\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.corporate-eye.com\/main\/investor-relations-location\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/investor-relations-location\/#primaryimage","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/07\/exelon-comed-homepage.jpg","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2008\/07\/exelon-comed-homepage.jpg","width":783,"height":553,"caption":"Investor Relations displayed on the home page."},{"@type":"BreadcrumbList","@id":"https:\/\/www.corporate-eye.com\/main\/investor-relations-location\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.corporate-eye.com\/main\/"},{"@type":"ListItem","position":2,"name":"Investor Relations Location"}]},{"@type":"WebSite","@id":"https:\/\/www.corporate-eye.com\/main\/#website","url":"https:\/\/www.corporate-eye.com\/main\/","name":"Corporate Eye","description":"...compare, compete, excel","publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.corporate-eye.com\/main\/#organization","name":"Corporate Eye","url":"https:\/\/www.corporate-eye.com\/main\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","width":283,"height":42,"caption":"Corporate Eye"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/lucynixon"]},{"@type":"Person","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/32f068c291e99095f08b77c52e751be2","name":"Brian Nelson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/610c060c9623805973813a4392b9d07355f338f3645305c654cb49e791f3ec47?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/610c060c9623805973813a4392b9d07355f338f3645305c654cb49e791f3ec47?s=96&d=identicon&r=g","caption":"Brian Nelson"},"description":"Brian is a small business owner, consultant and freelance writer. Brian began his professional career in the computer industry as a consultant where he became keenly aware of the internal workings of companies from Fortune 100 giants to small two-man shops. While working with a mutual fund company, Brian developed a strong interest in finance and became a Certified Financial Planner. As a financial professional, Brian specialized in working with small business owners. Brian is the co-founder of ArcticLlama, LLC a premier business writing and consulting firm. He also runs a real world personal finance blog. Brian lives in Denver with his wife and daughter.","sameAs":["http:\/\/www.arcticllama.com"],"url":"https:\/\/www.corporate-eye.com\/main\/author\/brian\/"}]}},"modified_by":"Lucy Nixon","_links":{"self":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/comments?post=694"}],"version-history":[{"count":0,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/694\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media?parent=694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/categories?post=694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/tags?post=694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}