{"id":648,"date":"2008-07-11T13:57:03","date_gmt":"2008-07-11T12:57:03","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=648"},"modified":"2008-07-13T15:30:24","modified_gmt":"2008-07-13T14:30:24","slug":"website-or-blog-daddy-or-chips","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/website-or-blog-daddy-or-chips\/","title":{"rendered":"Website or Blog &#8211; Daddy or Chips?"},"content":{"rendered":"<p><a href=\"http:\/\/www.mccain.co.uk\/whats-on\/\">Daddy or Chips ?<\/a><\/p>\n<p>A long time ago, McCain posed this question which still reverberates in the minds of us old enough to remember it &#8211; and young enough to have been worried by it.<\/p>\n<p>Now there&#8217;s a new question &#8230; website or blog?<\/p>\n<p>Like Daddy or Chips, the question is unanswerable, because you may be able to have both.  In fact, you almost certainly should have both, if you can.<\/p>\n<p>Occasionally I&#8217;m asked what the difference is between a website and a blog \u2013 and usually the starting point for the answer is straightforward:<br \/>\n<!--more--><\/p>\n<ul>\n<li>a blog can be a website<\/li>\n<li>a blog can be part of a website<\/li>\n<li>a website can be a blog<\/li>\n<\/ul>\n<p>But before going on, there is another, more important question: <\/p>\n<blockquote>\n<p>what do you want your website to do for you?<\/p>\n<\/blockquote>\n<p>For corporate websites, you&#8217;ll get a range of different answers, depending on the person you&#8217;re talking to.  The site needs to communicate facts as well as brand; it needs to provide tools to persuade people to invest or to help them apply for a job; it needs to persuade people of its point of view or manage PR in a crisis; it needs to engage customers sufficiently to persuade them to buy.  Essentially it is a communication device.<\/p>\n<p>Some of these \u2013 perhaps particularly the fact-based communications &#8211; can be handled with the traditional static pages, but increasingly there are trends moving the corporate website away from this:<\/p>\n<ul>\n<li>dynamic pages, enabling the page to be refreshed with new content on a regular basis or depending on the visitors actions<\/li>\n<li>\nconversational marketing, humanising the company by blogging, and engaging the market in discussion<\/li>\n<li>\nuser-generated content, enabling customer feedback and even discussion between customers<\/li>\n<li>personalisable pages, making the user experience more direct and relevant<\/li>\n<\/ul>\n<p>You may still be wondering to yourself &#8216;what is this blogging thing, anyway?&#8217;, and secretly hoping that it will go away, but the trend seems to be inexorable &#8230; corporate websites are becoming more fluid, flexible and interactive.<\/p>\n<p>Incorporating these new trends into your site takes a wide range of technologies, and although the question of which technologies to use matters a great deal to your web team, the question you should always have in mind is <\/p>\n<blockquote>\n<p>what do you want your website to do for you?<\/p>\n<\/blockquote>\n<p>The technologies to use depend on your answer to this question, not the other way around.<\/p>\n<p>This means that the question website or blog becomes inappropriate for a corporate website, as the two styles of communication converge, and the answer to &#8216;website or blog&#8217;, inevitably, becomes both &#8230; and more besides.<\/p>\n<p>* chips = fries, for those of you in the States (and crisps = chips)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Daddy or Chips ? A long time ago, McCain posed this question which still reverberates in the minds of us old enough to remember it &#8211; and young enough to have been worried by it. Now there&#8217;s a new question &#8230; website or blog? Like Daddy or Chips, the question is unanswerable, because you may [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[5,9,10],"tags":[41,297],"class_list":{"0":"post-648","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-all-stakeholders","7":"category-best-practices","8":"category-ideas-and-trends","9":"tag-corporate-website","10":"tag-online-communication","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Website or Blog - Daddy or Chips? - Corporate Eye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/website-or-blog-daddy-or-chips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website or Blog - Daddy or Chips? - Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"Daddy or Chips ? A long time ago, McCain posed this question which still reverberates in the minds of us old enough to remember it &#8211; and young enough to have been worried by it. Now there&#8217;s a new question &#8230; website or blog? 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