{"id":638,"date":"2008-07-09T08:00:00","date_gmt":"2008-07-09T08:00:00","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=638"},"modified":"2021-01-04T13:20:10","modified_gmt":"2021-01-04T12:20:10","slug":"is-microsofts-brand-strategy-poised-to-fail-again","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/is-microsofts-brand-strategy-poised-to-fail-again\/","title":{"rendered":"Is Microsoft&#8217;s Brand Strategy Poised to Fail Again?"},"content":{"rendered":"<p>Last month, I wrote a post called <a href=\"https:\/\/www.corporate-eye.com\/main\/microsoft-a-case-study-in-failing-to-meet-customer-expectations\/\" target=\"_blank\" rel=\"noopener noreferrer\">Microsoft &#8211; A Case Study in Failing to Meet Customer Expectations<\/a> where I discussed three of the main reasons that Windows Vista failed and <a href=\"http:\/\/www.microsoft.com\" target=\"_blank\" rel=\"noopener noreferrer\">Microsoft&#8217;s<\/a> brand reputation has been less than stellar in recent years.\u00a0 Each reason related to failing to meet customer expectations, one of the most important things successful brands must do.\u00a0 Today, I read an <a href=\"http:\/\/www.theregister.co.uk\/2008\/07\/08\/vista_lies_fightback\/\" target=\"_blank\" rel=\"noopener noreferrer\">article on The Register<\/a> demonstrating that Microsoft still hasn&#8217;t seen the light.<\/p>\n<p>At Microsoft&#8217;s worldwide partner conference this week, Microsoft&#8217;s vice president of Windows consumer product marketing, Brad Brooks,\u00a0blamed much of the tarnished reputation of the Microsoft and Windows Vista brands on Apple and the &#8220;lies&#8221; told in the popular Mac vs. PC Guy commercials.\u00a0 According to The Register, Brooks said during his speech at the conference, &#8220;Today we are making a statement and drawing a line right here that we are going to do things differently. That we are going to tell <em>our<\/em> story.&#8221;\u00a0 Notice there was no mention of failing to meet customer expectations with Windows Vista.\u00a0 Instead, he simply stated that, &#8220;WindowsVista is a good product.&#8221;<!--more--><\/p>\n<p>Perhaps that&#8217;s true, but there is a reason (actually, there are likely to be many reasons) why consumers don&#8217;t like Windows Vista and I doubt Apple&#8217;s commercials are it.\u00a0 I love advertising and I think the Mac vs. PC Guy commercials are great, but they&#8217;re not the only reason that Apple picked up 6.6% of PC desktop marketshare since Windows Vista launched.\u00a0 Don&#8217;t believe me?\u00a0 Check out my aforementioned <a href=\"https:\/\/www.corporate-eye.com\/main\/microsoft-a-case-study-in-failing-to-meet-customer-expectations\/\" target=\"_blank\" rel=\"noopener noreferrer\">Microsoft &#8211; A Case Study in Failing to Meet Customer Expectations<\/a> to learn three more reasons.<\/p>\n<p>Instead of addressing problems and customer concerns, Microsoft is steamrolling ahead with the launch of Windows 7, which will be based on the Windows Vista operating system.\u00a0 Microsoft will stop providing support for Windows Vista&#8217;s predecessor, Windows XP, in May 2009.\u00a0 Sounds like the message Microsoft is sending is that\u00a0customers better embrace Windows Vista or else.\u00a0 That&#8217;s not the way to meet customer expectations nor is that the way to re-energize a brand.<\/p>\n<p>The lesson to learn here is this &#8211; ensure your brand consistently meets customer expectations and don&#8217;t be a brand bully.<\/p>\n<p><em>Image: <\/em><a href=\"http:\/\/flickr.com\/photos\/mkeefe\/2299951668\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Flickr<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last month, I wrote a post called Microsoft &#8211; A Case Study in Failing to Meet Customer Expectations where I discussed three of the main reasons that Windows Vista failed and Microsoft&#8217;s brand reputation has been less than stellar in recent years.\u00a0 Each reason related to failing to meet customer expectations, one of the most [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[121,212,96,187,154,289,288],"class_list":{"0":"post-638","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-apple","8":"tag-brand-loyalty","9":"tag-branding","10":"tag-customer-expectations","11":"tag-microsoft","12":"tag-windows-7","13":"tag-windows-vista","14":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Microsoft\\&#039;s Brand Strategy Poised to Fail Again?<\/title>\n<meta name=\"description\" content=\"Instead of addressing problems and customer concerns, Microsoft is steamrolling ahead with the launch of Windows 7, which will be based on the Windows Vista operating system.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/is-microsofts-brand-strategy-poised-to-fail-again\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Microsoft\\&#039;s Brand Strategy Poised to Fail Again?\" \/>\n<meta property=\"og:description\" content=\"Instead of addressing problems and customer concerns, Microsoft is steamrolling ahead with the launch of Windows 7, which will be based on the Windows Vista operating system.\" \/>\n<meta property=\"og:url\" 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