{"id":615,"date":"2008-07-04T01:00:33","date_gmt":"2008-07-04T01:00:33","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=615"},"modified":"2021-01-04T13:17:43","modified_gmt":"2021-01-04T12:17:43","slug":"mozilla-firefox-sets-guinness-world-record","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/mozilla-firefox-sets-guinness-world-record\/","title":{"rendered":"Mozilla Firefox Sets Guinness World Record"},"content":{"rendered":"<p>On June 2nd, I published a post called <a href=\"https:\/\/www.corporate-eye.com\/main\/mozillas-firefox-as-a-relationship-brand\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mozilla&#8217;s Firefox as a Relationship Brand<\/a> where I discussed how Firefox has become a perfect example of a brand whose success relies heavily on its relationship with loyal customers.\u00a0 I also mentioned that Mozilla was leveraging that relationship with its customers with Firefox 3 Download Day where the company asked customers to help set a <a href=\"http:\/\/www.theregister.co.uk\/2008\/07\/03\/firefox_3_official_world_record\/\" target=\"_blank\" rel=\"noopener noreferrer\">Guinness World Record<\/a> for the most downloads of a software program within 24 hours.\u00a0 The official results are in and a new world record was, in fact, set.\u00a0<\/p>\n<p>Can you guess how many downloads of Firefox 3 occurred between 18:16 UTC on June 17, 2008 to 18:16 UTC on June 18, 2008?<!--more--><\/p>\n<p>The final result was confirmed by Guinness World Record judges on July 2, 2008 as 8,002,530 downloads within 24 hours.\u00a0 Getting over 8 million people to act in a single 24-hour period certainly symbolizes a strong relationship with the Firefox brand.\u00a0<\/p>\n<p>At this point, Firefox holds 19% market share of the Internet browser customer audience, still significantly behind Microsoft&#8217;s Internet Explorer.\u00a0 However, with relationships that strong, Firefox stands in a great position to keep chipping away at that market share.\u00a0 In fact, relationship brands typically invite strong brand loyalty, which leads to word-of-mouth marketing from vocal influencers.\u00a0 With that in mind, Firefox is poised to steal market share faster than ever in the short-term.<\/p>\n<p>Have you spent time and resources to develop a relationship between your brand and your customers?\u00a0 If not, what are you waiting for?\u00a0<\/p>\n<p><em>Image: <\/em><em>Flickr<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On June 2nd, I published a post called Mozilla&#8217;s Firefox as a Relationship Brand where I discussed how Firefox has become a perfect example of a brand whose success relies heavily on its relationship with loyal customers.\u00a0 I also mentioned that Mozilla was leveraging that relationship with its customers with Firefox 3 Download Day where [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[259,212,152,261,262,153,260,258,134,125],"class_list":{"0":"post-615","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-brand-influencers","8":"tag-brand-loyalty","9":"tag-firefox","10":"tag-firefox-3","11":"tag-firefox-download","12":"tag-firefox-world-record","13":"tag-guinness-world-records","14":"tag-mozilla","15":"tag-relationship-branding","16":"tag-word-of-mouth-marketing","17":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mozilla Firefox Sets Guinness World Record<\/title>\n<meta name=\"description\" content=\"The official results are in and a new world record was, in fact, set. Can you guess how many downloads of Firefox 3 occured between 18:16 UTC on June 17, 2008 to 18:16 UTC on June 18, 2008?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/mozilla-firefox-sets-guinness-world-record\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mozilla Firefox Sets Guinness World Record\" \/>\n<meta property=\"og:description\" content=\"The official results are in and a new world record was, in fact, set. Can you guess how many downloads of Firefox 3 occured between 18:16 UTC on June 17, 2008 to 18:16 UTC on June 18, 2008?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/mozilla-firefox-sets-guinness-world-record\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:published_time\" content=\"2008-07-04T01:00:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-04T12:17:43+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.corporate-eye.com\/blog\/images\/logo.gif\" \/>\n<meta name=\"author\" content=\"Lucy Nixon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucy Nixon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/mozilla-firefox-sets-guinness-world-record\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/mozilla-firefox-sets-guinness-world-record\/\"},\"author\":{\"name\":\"Lucy Nixon\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/d273bf7421dc8f5fec96785876b760e2\"},\"headline\":\"Mozilla Firefox Sets Guinness World Record\",\"datePublished\":\"2008-07-04T01:00:33+00:00\",\"dateModified\":\"2021-01-04T12:17:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/mozilla-firefox-sets-guinness-world-record\/\"},\"wordCount\":247,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"keywords\":[\"brand influencers\",\"brand loyalty\",\"Firefox\",\"Firefox 3\",\"Firefox download\",\"Firefox world record\",\"Guinness World Records\",\"Mozilla\",\"relationship branding\",\"word of mouth marketing\"],\"articleSection\":[\"Brand\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/mozilla-firefox-sets-guinness-world-record\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/mozilla-firefox-sets-guinness-world-record\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/mozilla-firefox-sets-guinness-world-record\/\",\"name\":\"Mozilla Firefox Sets Guinness World Record\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\"},\"datePublished\":\"2008-07-04T01:00:33+00:00\",\"dateModified\":\"2021-01-04T12:17:43+00:00\",\"description\":\"The official results are in and a new world record was, in fact, set. 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