{"id":5413,"date":"2009-04-10T01:49:34","date_gmt":"2009-04-10T00:49:34","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=5413"},"modified":"2019-12-17T20:24:06","modified_gmt":"2019-12-17T19:24:06","slug":"home-depot-gets-a-slogan-makeover","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/home-depot-gets-a-slogan-makeover\/","title":{"rendered":"Home Depot Gets a Slogan Makeover"},"content":{"rendered":"

\"home_depot_tagline\"For more than half a decade, Home Depot<\/a> has been the leader of the do-it-yourself, cheap home improvement retail industry (and the second largest retailer overall behind Walmart<\/a>).\u00a0 To hammer that message home to consumers, the company used a simple slogan, “You can do it.\u00a0 We can help.”\u00a0 It was inspirational.\u00a0 During a time when everyone and their brother was watching HGTV and more home remodeling and redecorating programs on television than any sane person had time for, the slogan worked very well.\u00a0 Consumers heard it and said to themselves, “you know what?\u00a0 I can do it!\u00a0 I’m going to Home Depot.”<\/p>\n

Usher in 2009, a time when the economy is no where near turning around, unemployment is up, and remodeling your kitchen is at the bottom of the priority list.\u00a0 Time for a new slogan for Home Depot!<\/p>\n

The new Home Depot tagline is just as simple as the previous iteration but it focuses more on saving money and less on inspiration.\u00a0 What is the new slogan?\u00a0 Drum roll please…<\/p>\n

“More saving. More doing.”<\/em><\/p>\n

Frankly, as a consumer, I like the “more saving” part, but I don’t like the “more doing” part.\u00a0 Just because the economy is in the toilet doesn’t mean I want to do more work.\u00a0 How about, “More saving. Easier doing”?\u00a0 I don’t like that either, but at least it combines my two biggest motivators these days — leaving more money in my wallet, and giving me more time to do far more important things than install laminate flooring.\u00a0<\/p>\n

What do you think about the new Home Depot tagline?\u00a0 Will it get the job done and motivate consumers to go buy some crown molding?<\/p>\n

Image: HomeDepot.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

For more than half a decade, Home Depot has been the leader of the do-it-yourself, cheap home improvement retail industry (and the second largest retailer overall behind Walmart).\u00a0 To hammer that message home to consumers, the company used a simple slogan, “You can do it.\u00a0 We can help.”\u00a0 It was inspirational.\u00a0 During a time when […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[104,100,110,1352,1451,1450,1449],"class_list":{"0":"post-5413","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-brand-message","8":"tag-brand-strategy","9":"tag-corporate-branding","10":"tag-home-depot","11":"tag-home-depot-tagline","12":"tag-slogans","13":"tag-taglines","14":"entry"},"yoast_head":"\nHome Depot Gets a Slogan Makeover<\/title>\n<meta name=\"description\" content=\"Home Depot unveils new slogan after 6 years with "you can do it. we can help."\" \/>\n<meta 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