{"id":5363,"date":"2009-04-08T12:57:34","date_gmt":"2009-04-08T11:57:34","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=5363"},"modified":"2020-07-27T15:20:46","modified_gmt":"2020-07-27T14:20:46","slug":"small-is-the-new-big","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/small-is-the-new-big\/","title":{"rendered":"Small Is the New Big"},"content":{"rendered":"<div class=\"pqRight\"><a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/04\/bonsai.jpg\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-5364 lazyload\" title=\"bonsai\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/04\/bonsai-227x300.jpg\" alt=\"bonsai\" width=\"227\" height=\"300\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/04\/bonsai-227x300.jpg 227w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/04\/bonsai-150x197.jpg 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/04\/bonsai.jpg 776w\" data-sizes=\"(max-width: 227px) 100vw, 227px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 227px; --smush-placeholder-aspect-ratio: 227\/300;\" \/><\/a><\/div>\n<p>A friend whose daughter is graduating soon from a very good college lamented that the young lady has not gained much practical knowledge about starting a career.  He asked what advice I would give her, and\u2014after much thought\u2014I came up with the following:  \u201cFind something you can do without being dependent on a big company.\u201d<\/p>\n<p>I don\u2019t think this was exactly the kind of advice he had in mind, but I\u2019m sticking with it!  Because one of the loudest, clearest messages in business news these days is that &#8220;big&#8221; is not necessarily a good thing.<\/p>\n<p>In a recent Harvard Business article (<a href=\"http:\/\/blogs.harvardbusiness.org\/bregman\/2009\/03\/why-small-companies-will-win-i.html?cm_re=homepage-031909-_-lede-_-headline\" target=\"_blank\" rel=\"noopener noreferrer\">&#8220;Why Small Companies Will Win in this Economy&#8221;<\/a>), management consultant Peter Bregman contends:  \u201cThe gap of confidence between small companies and big ones is growing.   We used to rely on the security of big companies. That&#8217;s why we worked for them. And hired them. And put our money in them. \u201c<\/p>\n<p>No more, says Bregman, and he provides some interesting anecdotes about the shift of valuable contracts away from impersonal giants to the kinds of smaller companies where a buyer can get the CEO on the phone.<\/p>\n<p>Job-seekers may be starting to feel the same way&#8211;and the \u201csmall is beautiful\u201d trend has as much appeal for mid-career candidates as for new graduates.  <em>Wall Street Journal<\/em> Careers columnist Sarah Needleman discusses some advantages in the article <a href=\"http:\/\/www.vault.com\/nr\/newsmain.jsp?nr_page=3&amp;ch_id=400&amp;article_id=31806339&amp;cat_id=1261\" target=\"_blank\" rel=\"noopener noreferrer\">&#8220;Moving to a Small Company Can Lead to Big Rewards.&#8221;<\/a><\/p>\n<p>So what does this mean for the Careers site?  Three first thoughts:<\/p>\n<p><strong>1.\u00a0 Smaller companies can start to use their size as a recruiting advantage.<\/strong> For example&#8211;promoting the values of an environment where workers have direct lines of communication to management.<\/p>\n<ul>\n<li>Get some tips on how to <a href=\"http:\/\/www.cbia.com\/cbianews\/2007\/03\/200703SB_PlusesOfWorkingForSmallBiz.htm\" target=\"_blank\" rel=\"noopener noreferrer\">play up pluses of working for a small company<\/a>.<\/li>\n<\/ul>\n<p><strong>2.\u00a0 Bigger companies can work harder to provide personalization.<\/strong> Recruiter profiles and blogs, dedicated Career contacts, and messages from management are examples of features that create candidate trust.<\/p>\n<ul>\n<li>See some examples:  <a href=\"http:\/\/www.qualcomm.com\/careers\/profiles\/recruiter\/internlist.html\" target=\"_blank\" rel=\"noopener noreferrer\">Qualcom<\/a>; <a href=\"http:\/\/www.medicorpcareers.org\/better_howwerecruit.asp\" target=\"_blank\" rel=\"noopener noreferrer\">MediCorp Health System<\/a>; <a href=\"http:\/\/jobs.irs.gov\/lif_why.html\" target=\"_blank\" rel=\"noopener noreferrer\">IRS<\/a><\/li>\n<\/ul>\n<p><strong>3.\u00a0 The value of having an alumni section is increasing.<\/strong> For one thing, it\u2019s smart to keep alumni connected to the company\u2014they represent a potentially very useful talent pool.  But beyond that, with so much bad news about employment these days, candidates may be reassured by knowing former employees liked the company enough to stay connected.<\/p>\n<ul>\n<li>See some examples:\u00a0 Deloitte; <a href=\"https:\/\/alumni.mckinsey.com\/alumni\/login.jsp\" target=\"_blank\" rel=\"noopener noreferrer\">McKinsey &amp; Company<\/a>;  <a href=\"http:\/\/www.novantas.com\/careers_alumni.shtml\" target=\"_blank\" rel=\"noopener noreferrer\">Novantas<\/a><\/li>\n<\/ul>\n<ul>\n<li>Read some<a href=\"http:\/\/www.conenza.com\/webblog\/?p=26\" target=\"_blank\" rel=\"noopener noreferrer\"> tips on alumni networking<\/a> from corporate social network provider Conenza.<\/li>\n<\/ul>\n<p><em>One last first thought:<\/em> Breaking big sites into smaller components (focusing on specific divisions, job types, career paths, or some other unifying theme) could be an effective strategy. But it\u2019s a more radical approach, so I\u2019ll do some research to see if the idea has merit.<\/p>\n<p>Thanks to <a href=\"http:\/\/www.flickr.com\/photos\/frield\/41792287\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dave Friel<\/a> for the bonsai image.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A friend whose daughter is graduating soon from a very good college lamented that the young lady has not gained much practical knowledge about starting a career. He asked what advice I would give her, and\u2014after much thought\u2014I came up with the following: \u201cFind something you can do without being dependent on a big company.\u201d [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":5364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,25],"tags":[1437,8249,329,981],"class_list":{"0":"post-5363","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-best-practices","8":"category-careers","9":"tag-alumni","10":"tag-careers","11":"tag-recruitment","12":"tag-social-networking","13":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Small Is the New Big - Corporate Eye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/small-is-the-new-big\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Small Is the New Big - Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"A friend whose daughter is graduating soon from a very good college lamented that the young lady has not gained much practical knowledge about starting a career. 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