{"id":5317,"date":"2009-04-06T12:29:34","date_gmt":"2009-04-06T11:29:34","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=5317"},"modified":"2019-12-17T19:58:49","modified_gmt":"2019-12-17T18:58:49","slug":"circular-motion-two-views-of-employee-referral","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/circular-motion-two-views-of-employee-referral\/","title":{"rendered":"Circular Motion:  Two Views of Employee Referral"},"content":{"rendered":"<div class=\"pqRight\"><em><a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/04\/swa.jpg\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-5319 lazyload\" title=\"swa\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/04\/swa-300x226.jpg\" alt=\"swa\" width=\"300\" height=\"226\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/04\/swa-300x226.jpg 300w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/04\/swa-150x113.jpg 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/04\/swa.jpg 830w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/226;\" \/><\/a><\/em><\/div>\n<p><em><\/em><\/p>\n<p><em>Conventional wisdom says:<\/em> Employee referral programs are an excellent source of high-quality, low-cost hires.<\/p>\n<p><em>Leigh Buchanan says:<\/em> Not so fast there, buckaroo.<\/p>\n<p>Or words to that effect.  The funny and insightful Buchanan, an editor-at-large for <em>Inc.<\/em>, asks a good question in the March issue:\u00a0 <a href=\"http:\/\/www.inc.com\/articles\/2009\/02\/the-office-is-your-company-inbred.html\" target=\"_blank\" rel=\"noopener noreferrer\">Is Your Company Inbred<\/a>?<\/p>\n<p>And though she acknowledges the advantages of employee referrals, she also points out that:<\/p>\n<div class=\"indent\">Biodiversity is one sign of a healthy ecosystem; mutts tend to be sturdier than purebreds. Companies that hire lots of people who know one another\u2014because they attended the same schools or play golf together every weekend or used to work together someplace else\u2014may reduce the diversity of their workforces&#8217; experiences and perspectives.<\/div>\n<p>This particular concern is probably more of a danger for small to mid-size companies than for giant corporations.  But it might actually be <em>most<\/em> hazardous in specialized departments of large companies, where cliqueishness can take root easily.\u00a0 And there are other potential issues as well, so it&#8217;s worth taking a look at both sides of the referral coin.<\/p>\n<p>Employee referral programs have the power to create \u201cvirtuous circles,\u201d where well-chosen employees provide links to other good employees, and the effect builds.  Ideally, the circle develops and sustains itself because . . .<\/p>\n<ul>\n<li>Employees won\u2019t risk their own reputations by referring people who don\u2019t fit the company or job.<\/li>\n<li>Referred applicants already have knowledge of the company from their referring friend, so they have positive (or at least realistic) expectations.<\/li>\n<li>People who already know and like each other have an enhanced chance of working together well.<\/li>\n<li>Referrals often produce passive candidates who would otherwise be hard to find.<\/li>\n<li>Referring employees have an investment in the success of their referees.<\/li>\n<\/ul>\n<p><em>Case in point:<\/em> I spent a year on contract at Southwest Airlines (and yes, it&#8217;s a ton of fun there), which is perhaps the poster company for employee referral.  Indeed, getting your resume read at SWA can be about like getting your toddler into a top-tier nursery school:  you just have to know somebody!<\/p>\n<p>To get a feel for the virtuous circle effect at SWA, look at their <a href=\"http:\/\/www.southwest.com\/careers\/\" target=\"_blank\" rel=\"noopener noreferrer\">Careers landing page<\/a> (which is conveniently reproduced at the top of this post).  The prominent visual of happy people serves the purpose of attracting applicants, but it also sends signal that Southwest is looking for people who will be happy.  The happy factor is established as a key driver for hiring\u2014and every single page on the site builds that message.<\/p>\n<p>Happy people want their friends to be happy too!  And companies (like SWA) that actively look for sociable employees get an automatic advantage, since sociable people tend to know lots of other sociable people, so the effect expands.  Many of the companies on the <em>Fortune<\/em> list of <a href=\"http:\/\/money.cnn.com\/magazines\/fortune\/bestcompanies\/2009\/\" target=\"_blank\" rel=\"noopener noreferrer\">100 Best Companies to Work For<\/a> have harnessed the power of happy to build their own ranks through employee referrals.<\/p>\n<p>But the potential also exists for employee referrals to create <em>vicious<\/em> circles, in which employees manipulate harried hiring managers in order to build their own little fiefdoms, populated with people that agree with them or will at least go along with them.\u00a0 (Sounds harsh, but harsh happens.)\u00a0  And since happy-ness is not a key reality at every company, employee referrals may sometimes be driven more by incentives than by team spirit.  In addition, employee referral programs are increasingly exploited by external systems\u2014but that\u2019s another post.<\/p>\n<p>At the bottom line, though, employee referrals are usually very cost-effective, yielding the best cost-of-hire of any method.  So check out John Sullivan\u2019s list of reasons <a href=\"http:\/\/www.ere.net\/2008\/05\/05\/employee-referral-program-killers\/\" target=\"_blank\" rel=\"noopener noreferrer\">why referral programs fail<\/a> (sort of best practices in reverse), and take a look at a few Careers sites that do a nice job of promoting employee referral programs:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.ucsdhcjobs.org\/erp.php\" target=\"_blank\" rel=\"noopener noreferrer\">UCSD Hospital<\/a><\/li>\n<li>Amtrak<\/li>\n<li><a href=\"http:\/\/www.brighamandwomens.org\/HumanResources\/CAREERS\/referral_program.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">Brigham and Women\u2019s Hospital<\/a><\/li>\n<li><a href=\"http:\/\/www.it.northropgrumman.com\/itcareers\/employeereferral.html\" target=\"_blank\" rel=\"noopener noreferrer\">Northrop Grumman<\/a><\/li>\n<\/ul>\n<p>For further reading, there\u2019s an interesting white paper on employee referrals, plus a LOT of links, at <a href=\"http:\/\/recruiterblog.facecontact.com\/2008\/10\/employee-referral-programs-in-5-steps-part-8-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Corporate Recruiters Blog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conventional wisdom says: Employee referral programs are an excellent source of high-quality, low-cost hires. Leigh Buchanan says: Not so fast there, buckaroo. Or words to that effect. The funny and insightful Buchanan, an editor-at-large for Inc., asks a good question in the March issue:\u00a0 Is Your Company Inbred? And though she acknowledges the advantages of [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,25],"tags":[1424,1285],"class_list":{"0":"post-5317","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-best-practices","7":"category-careers","8":"tag-employee-referral","9":"tag-recruiting","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Circular Motion: Two Views of Employee Referral - Corporate Eye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/circular-motion-two-views-of-employee-referral\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Circular Motion: Two Views of Employee Referral - Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"Conventional wisdom says: Employee referral programs are an excellent source of high-quality, low-cost hires. Leigh Buchanan says: Not so fast there, buckaroo. Or words to that effect. The funny and insightful Buchanan, an editor-at-large for Inc., asks a good question in the March issue:\u00a0 Is Your Company Inbred? And though she acknowledges the advantages of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/circular-motion-two-views-of-employee-referral\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:published_time\" content=\"2009-04-06T11:29:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-17T18:58:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/04\/swa-300x226.jpg\" \/>\n<meta name=\"author\" content=\"Cynthia Giles\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cynthia Giles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/circular-motion-two-views-of-employee-referral\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/circular-motion-two-views-of-employee-referral\/\"},\"author\":{\"name\":\"Cynthia Giles\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/58241bb9b531d4ce4e6bea1e86f915a1\"},\"headline\":\"Circular Motion: Two Views of Employee Referral\",\"datePublished\":\"2009-04-06T11:29:34+00:00\",\"dateModified\":\"2019-12-17T18:58:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/circular-motion-two-views-of-employee-referral\/\"},\"wordCount\":662,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/circular-motion-two-views-of-employee-referral\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/04\/swa-300x226.jpg\",\"keywords\":[\"employee referral\",\"recruiting\"],\"articleSection\":[\"Best Practices\",\"Careers\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/circular-motion-two-views-of-employee-referral\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/circular-motion-two-views-of-employee-referral\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/circular-motion-two-views-of-employee-referral\/\",\"name\":\"Circular Motion: Two Views of Employee Referral - 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