{"id":5261,"date":"2009-04-01T00:18:41","date_gmt":"2009-04-01T00:18:41","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=5261"},"modified":"2019-12-17T19:40:56","modified_gmt":"2019-12-17T18:40:56","slug":"wikipedia-kills-msn-encarta","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/wikipedia-kills-msn-encarta\/","title":{"rendered":"Wikipedia Kills MSN Encarta"},"content":{"rendered":"

\"msn_encarta\"Microsoft announced this week that it is shutting down its MSN Encarta websites around the world (except Japan).\u00a0 Why?\u00a0 Wikipedia<\/a>.<\/p>\n

Remember not so long ago when MSN Encarta was so often bundled in with other software and hardware purchases (think tax software in the U.S.)?\u00a0 There was a time when getting MSN Encarta for free was a big perk.\u00a0 Today, not so much.<\/p>\n

According to a report by HitWise<\/a>, MSN Encarta websites get less than 2% of all online encyclopedia searches while Wikipedia gets 97% (Encyclopedia.com gets the rest).\u00a0 Not even Microsoft can compete with Wikipedia.<\/p>\n

It’s interesting to me that Wikipedia, which is so often criticized for inaccuracies, bias, and so on, can be so dominant.\u00a0 Even Google has tried to compete with Google Knol, but alas, Wikipedia remains strong.\u00a0 Can you think of another brand that retains so much power despite its highly publicized faults?\u00a0 One could argue that U.S. auto manufacturers would be an example, but recent events in that industry show sub-par performance will only get your brand so far.<\/p>\n

So the question is this — will a competitor to Wikipedia arise that provides completely accurate information for free?\u00a0 The only differentiator that might make a difference in the online encyclopedia market at this point would be accuracy (and search engine optimization – which Wikipedia dominates).\u00a0 However, even Encyclopedia Britannica has offered free subscriptions to its website, but that brand has brought little competition to Wikipedia.\u00a0 Can another brand beat Wikipedia?<\/p>\n

I have to imagine that a time will come when consumers will demand more from Wikipedia, just as consumers are finally demanding more from auto manufacturers.\u00a0 “Good enough” won’t be acceptable forever.\u00a0 Or will it?<\/p>\n

Is your brand just “good enough”?\u00a0 If so, make it better – exceed customer expectations, don’t just meet them.<\/p>\n

Are there aspects of your competitors’ brands that are just “good enough”?\u00a0 If so, attack them head on and differentiate your brand.\u00a0 Those consumers might not realize yet that they’re settling for “good enough”.<\/p>\n

Image: Flickr<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Microsoft announced this week that it is shutting down its MSN Encarta websites around the world (except Japan).\u00a0 Why?\u00a0 Wikipedia. Remember not so long ago when MSN Encarta was so often bundled in with other software and hardware purchases (think tax software in the U.S.)?\u00a0 There was a time when getting MSN Encarta for free […]<\/p>\n","protected":false},"author":4,"featured_media":5262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[100,96,1417,154,1416,1419,1418],"class_list":{"0":"post-5261","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"tag-brand-strategy","9":"tag-branding","10":"tag-encarta","11":"tag-microsoft","12":"tag-msn-encarta","13":"tag-online-brands","14":"tag-online-encyclopedia","15":"entry"},"yoast_head":"\nWikipedia Kills MSN Encarta<\/title>\n<meta name=\"description\" content=\"Microsoft announces MSN Encarta is shutting down at the hands of Wikipedia.\" 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