{"id":5184,"date":"2009-03-31T01:29:44","date_gmt":"2009-03-31T01:29:44","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=5184"},"modified":"2020-01-02T18:26:28","modified_gmt":"2020-01-02T17:26:28","slug":"hallmark-touts-a-recession-thoughtful-cards-campaign","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/hallmark-touts-a-recession-thoughtful-cards-campaign\/","title":{"rendered":"Hallmark Touts a Recession Thoughtful Cards Campaign"},"content":{"rendered":"

Amidst a time of uncertainties, a shaky and unstable economy, many businesses are either failing under the pressure or rolling with the times. Hallmark<\/a> cards has chosen the latter as they continue to thrive with the budget-friendly line of .99 cents cards that they introduced in the late 1990s. They were able to spot a trend developing, assess its direction and take their product line towards the way the future was heading.<\/p>\n

Often in times of economic hardship, the last thing that consumers think about are the ‘extras’ in life. Things like eating out, shopping jaunts and electronic toys\/gadgets become more of a distant luxury than an everyday purchase. Times are tough. Belt buckles are tightening\u00a0and there are a lot of ‘no’s’. People are having to make some hard changes in their budget and lifestyle, and life’s little luxuries are no exception.<\/p>\n

Even though consumers are making often drastic changes, does not mean that they are willing to sacrifice quality for cost. They don’t want to necessarily go cheap, but just want to be frugal, to think smarter about their purchases. Don’t we all? I know I for one have decided to make my money work smarter for me rather than sacrificing what I want just to say that I’ve got it. No, I don’t want to confuse “anything” for “something.” I still want quality at an affordable price and I try to find it in all areas of my spending. Of course, I’m not the only consumer doing that and Hallmark recognizes that consumer trait and expounds on it.<\/p>\n

Hallmark has (in my opinion) a very smart marketing and trend development unit of their corporate company because they have been able to stay on target and find just what it is that customers want and will\u00a0go for. Someone there did their homework and has been able to determine the buying habits of consumers,\u00a0developing their product line around it touting money saving benefits as their slant.<\/p>\n

Each time that Hallmark has introduced a new line of greeting cards has not been all wonderful. Like any other business, they have made mistakes, some huge, some not so smart. They have introduced products that weren’t quite so welcomed (their divorce greeting cards<\/a> failed), and have at times missed what was hot and what was not. But all in all, they seem to be on point with the bulk of their offerings.<\/p>\n

The company’s campaign to (re)ignite the .99 card line is\u00a0unveiling\u00a0with a television spot and\u00a0online digital offerings targeted at savvy consumers who are “looking to send the very best” but want to be frugal at the same time. I think it will be an instant hit, as their money-wise campaigns have been before.<\/p>\n","protected":false},"excerpt":{"rendered":"

Amidst a time of uncertainties, a shaky and unstable economy, many businesses are either failing under the pressure or rolling with the times. Hallmark cards has chosen the latter as they continue to thrive with the budget-friendly line of .99 cents cards that they introduced in the late 1990s. They were able to spot a […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[10,24],"tags":[1409,172,1410],"class_list":{"0":"post-5184","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-ideas-and-trends","7":"category-media","8":"tag-consumer-buying-trends","9":"tag-corporate-media-relations","10":"tag-hallmark-greeting-cards","11":"entry"},"yoast_head":"\nHallmark Touts a Recession Thoughtful Cards Campaign - Corporate Eye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/hallmark-touts-a-recession-thoughtful-cards-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hallmark Touts a Recession Thoughtful Cards Campaign - Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"Amidst a time of uncertainties, a shaky and unstable economy, many businesses are either failing under the pressure or rolling with the times. Hallmark cards has chosen the latter as they continue to thrive with the budget-friendly line of .99 cents cards that they introduced in the late 1990s. They were able to spot a […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/hallmark-touts-a-recession-thoughtful-cards-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:published_time\" content=\"2009-03-31T01:29:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-02T17:26:28+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.corporate-eye.com\/blog\/images\/logo.gif\" \/>\n<meta name=\"author\" content=\"Bridget Wright\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bridgetwright\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bridget Wright\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/hallmark-touts-a-recession-thoughtful-cards-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/hallmark-touts-a-recession-thoughtful-cards-campaign\/\"},\"author\":{\"name\":\"Bridget Wright\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/b0d42cba22f3b80ec26ebbb77cdf81b5\"},\"headline\":\"Hallmark Touts a Recession Thoughtful Cards Campaign\",\"datePublished\":\"2009-03-31T01:29:44+00:00\",\"dateModified\":\"2020-01-02T17:26:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/hallmark-touts-a-recession-thoughtful-cards-campaign\/\"},\"wordCount\":473,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"keywords\":[\"consumer buying trends\",\"corporate media relations\",\"Hallmark greeting cards\"],\"articleSection\":[\"Ideas and Trends\",\"Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/hallmark-touts-a-recession-thoughtful-cards-campaign\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/hallmark-touts-a-recession-thoughtful-cards-campaign\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/hallmark-touts-a-recession-thoughtful-cards-campaign\/\",\"name\":\"Hallmark Touts a Recession Thoughtful Cards Campaign - Corporate Eye\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\"},\"datePublished\":\"2009-03-31T01:29:44+00:00\",\"dateModified\":\"2020-01-02T17:26:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/hallmark-touts-a-recession-thoughtful-cards-campaign\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/hallmark-touts-a-recession-thoughtful-cards-campaign\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/hallmark-touts-a-recession-thoughtful-cards-campaign\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.corporate-eye.com\/main\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hallmark Touts a Recession Thoughtful Cards Campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"name\":\"Corporate Eye\",\"description\":\"...compare, compete, excel\",\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\",\"name\":\"Corporate Eye\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"width\":283,\"height\":42,\"caption\":\"Corporate Eye\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/lucynixon\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/b0d42cba22f3b80ec26ebbb77cdf81b5\",\"name\":\"Bridget Wright\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/943327b726335cbac9783eb8efbc9304242cd4fc6e88799538e158d44766ccb9?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/943327b726335cbac9783eb8efbc9304242cd4fc6e88799538e158d44766ccb9?s=96&d=identicon&r=g\",\"caption\":\"Bridget Wright\"},\"description\":\"I am a freelance writer, blogger and professional motivational speaker. I primarily focus on business content, offering my clients strategic marketing strategies for their businesses. I have been an entrepreneur for over 13 years, after having worked extensively in corporate America.\",\"sameAs\":[\"http:\/\/www.bridgetwright.com\",\"https:\/\/x.com\/bridgetwright\"],\"url\":\"https:\/\/www.corporate-eye.com\/main\/author\/bridgetw\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hallmark Touts a Recession Thoughtful Cards Campaign - Corporate Eye","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.corporate-eye.com\/main\/hallmark-touts-a-recession-thoughtful-cards-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Hallmark Touts a Recession Thoughtful Cards Campaign - Corporate Eye","og_description":"Amidst a time of uncertainties, a shaky and unstable economy, many businesses are either failing under the pressure or rolling with the times. Hallmark cards has chosen the latter as they continue to thrive with the budget-friendly line of .99 cents cards that they introduced in the late 1990s. They were able to spot a […]","og_url":"https:\/\/www.corporate-eye.com\/main\/hallmark-touts-a-recession-thoughtful-cards-campaign\/","og_site_name":"Corporate Eye","article_published_time":"2009-03-31T01:29:44+00:00","article_modified_time":"2020-01-02T17:26:28+00:00","og_image":[{"url":"http:\/\/www.corporate-eye.com\/blog\/images\/logo.gif","type":"","width":"","height":""}],"author":"Bridget Wright","twitter_card":"summary_large_image","twitter_creator":"@bridgetwright","twitter_site":"@lucynixon","twitter_misc":{"Written by":"Bridget Wright","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.corporate-eye.com\/main\/hallmark-touts-a-recession-thoughtful-cards-campaign\/#article","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/hallmark-touts-a-recession-thoughtful-cards-campaign\/"},"author":{"name":"Bridget Wright","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/b0d42cba22f3b80ec26ebbb77cdf81b5"},"headline":"Hallmark Touts a Recession Thoughtful Cards Campaign","datePublished":"2009-03-31T01:29:44+00:00","dateModified":"2020-01-02T17:26:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/hallmark-touts-a-recession-thoughtful-cards-campaign\/"},"wordCount":473,"commentCount":2,"publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"keywords":["consumer buying trends","corporate media relations","Hallmark greeting cards"],"articleSection":["Ideas and Trends","Media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.corporate-eye.com\/main\/hallmark-touts-a-recession-thoughtful-cards-campaign\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.corporate-eye.com\/main\/hallmark-touts-a-recession-thoughtful-cards-campaign\/","url":"https:\/\/www.corporate-eye.com\/main\/hallmark-touts-a-recession-thoughtful-cards-campaign\/","name":"Hallmark Touts a Recession Thoughtful Cards Campaign - Corporate Eye","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/#website"},"datePublished":"2009-03-31T01:29:44+00:00","dateModified":"2020-01-02T17:26:28+00:00","breadcrumb":{"@id":"https:\/\/www.corporate-eye.com\/main\/hallmark-touts-a-recession-thoughtful-cards-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.corporate-eye.com\/main\/hallmark-touts-a-recession-thoughtful-cards-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.corporate-eye.com\/main\/hallmark-touts-a-recession-thoughtful-cards-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.corporate-eye.com\/main\/"},{"@type":"ListItem","position":2,"name":"Hallmark Touts a Recession Thoughtful Cards Campaign"}]},{"@type":"WebSite","@id":"https:\/\/www.corporate-eye.com\/main\/#website","url":"https:\/\/www.corporate-eye.com\/main\/","name":"Corporate Eye","description":"...compare, compete, excel","publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.corporate-eye.com\/main\/#organization","name":"Corporate Eye","url":"https:\/\/www.corporate-eye.com\/main\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","width":283,"height":42,"caption":"Corporate Eye"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/lucynixon"]},{"@type":"Person","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/b0d42cba22f3b80ec26ebbb77cdf81b5","name":"Bridget Wright","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/943327b726335cbac9783eb8efbc9304242cd4fc6e88799538e158d44766ccb9?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/943327b726335cbac9783eb8efbc9304242cd4fc6e88799538e158d44766ccb9?s=96&d=identicon&r=g","caption":"Bridget Wright"},"description":"I am a freelance writer, blogger and professional motivational speaker. I primarily focus on business content, offering my clients strategic marketing strategies for their businesses. I have been an entrepreneur for over 13 years, after having worked extensively in corporate America.","sameAs":["http:\/\/www.bridgetwright.com","https:\/\/x.com\/bridgetwright"],"url":"https:\/\/www.corporate-eye.com\/main\/author\/bridgetw\/"}]}},"modified_by":"Lucy Nixon","_links":{"self":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/5184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/comments?post=5184"}],"version-history":[{"count":7,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/5184\/revisions"}],"predecessor-version":[{"id":51051,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/5184\/revisions\/51051"}],"wp:attachment":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media?parent=5184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/categories?post=5184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/tags?post=5184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}