{"id":5148,"date":"2009-03-27T00:39:18","date_gmt":"2009-03-27T00:39:18","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=5148"},"modified":"2009-03-27T00:40:38","modified_gmt":"2009-03-27T00:40:38","slug":"anheuser-busch-loses-trademark-battle-and-budweiser-brand-name-in-eu","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/anheuser-busch-loses-trademark-battle-and-budweiser-brand-name-in-eu\/","title":{"rendered":"Anheuser-Busch Loses Trademark Battle and Budweiser Brand Name in EU"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-5149 lazyload\" style=\"--smush-placeholder-width: 240px; --smush-placeholder-aspect-ratio: 240\/106;margin-left: 10px; margin-right: 10px;\" title=\"budweiser_budvar\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/03\/budweiser_budvar.jpg\" alt=\"budweiser_budvar\" width=\"240\" height=\"106\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/03\/budweiser_budvar.jpg 240w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/03\/budweiser_budvar-150x66.jpg 150w\" data-sizes=\"(max-width: 240px) 100vw, 240px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/>In a what must be a painful decision, U.S. brewery Anheuser-Busch lost the right to use the brand name Budweiser in the European Union after a long legal battle with Czech brewer Budejovicky Budvar finally came to an end.<\/p>\n<p>Believe it or not, <a href=\"http:\/\/en.wikipedia.org\/wiki\/Budweiser\">this article<\/a> from Wikipedia does a great job of distilling the story of the highly sought after Budweiser name into a few paragraphs, and this <a href=\"http:\/\/www.out-law.com\/page-9906\">story from Out-Law.com<\/a> does a great job of describing the most recent legal actions surrounding the battle as well as the final decision.\u00a0 Unbeknownst to me, this battle has been going on in some form or another since the 1870s.\u00a0 This is a branding story I am not well versed on, but now that it&#8217;s on my radar, I&#8217;m finding it to be particularly interesting.<\/p>\n<p>I&#8217;d love to hear some more opinions on this trademark dispute.\u00a0 What do you think?\u00a0 Take the poll below and share your opinion.\u00a0 Also, leave a comment and give us some details about why you feel the way you do.\u00a0 Know of more great resources to learn more about the history of the Budweiser brand name?\u00a0 Share them in the comments section below.  I&#8217;d love to read more about it myself.<\/p>\n<p><script type=\"text\/javascript\" charset=\"utf-8\" language=\"javascript\" src=\"http:\/\/static.polldaddy.com\/p\/1491659.js\"><\/script><noscript> <a href =\"http:\/\/answers.polldaddy.com\/poll\/1491659\/\" >Who do you think should own the rights to the trademark name Budweiser in the European Union?<\/a><br \/>\n <span style=\"font-size:9px;\"> (<a href =\"http:\/\/www.polldaddy.com\">  surveys<\/a>)<\/span><\/noscript><\/p>\n<p>Image: <a href=\"http:\/\/www.flickr.com\/photos\/jamescridland\/2768873173\/\">Flickr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a what must be a painful decision, U.S. brewery Anheuser-Busch lost the right to use the brand name Budweiser in the European Union after a long legal battle with Czech brewer Budejovicky Budvar finally came to an end. Believe it or not, this article from Wikipedia does a great job of distilling the story [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[1400,1226,96,1401,1399,1402,110,1404,1405,1403,802],"class_list":{"0":"post-5148","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-anheuser-busch","8":"tag-brand-names","9":"tag-branding","10":"tag-budvar","11":"tag-budweiser","12":"tag-budweiser-trademark","13":"tag-corporate-branding","14":"tag-international-branding","15":"tag-international-marketing","16":"tag-international-trademark","17":"tag-trademarks","18":"entry"},"yoast_head":"<!-- This site is optimized with 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