{"id":50104,"date":"2015-12-02T15:46:54","date_gmt":"2015-12-02T14:46:54","guid":{"rendered":"http:\/\/www.corporate-eye.com\/main\/?p=50104"},"modified":"2021-01-07T18:01:58","modified_gmt":"2021-01-07T17:01:58","slug":"jobseekers-careers-content","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/jobseekers-careers-content\/","title":{"rendered":"Jobseekers bank on good Careers content"},"content":{"rendered":"<p><img decoding=\"async\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2015\/12\/reading-careers-content.jpg\" alt=\"reading-careers-content\" width=\"600\" height=\"400\" class=\"aligncenter size-full wp-image-50107 lazyload\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2015\/12\/reading-careers-content.jpg 600w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2015\/12\/reading-careers-content-150x100.jpg 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2015\/12\/reading-careers-content-300x200.jpg 300w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2015\/12\/reading-careers-content-100x66.jpg 100w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;\" \/><\/p>\n<p>There\u2019s no getting around it. The key to successful online recruiting is having great careers content. Radical web design is one way to achieve this, and readers of this blog will know how much I liked all the ideas on <a href=\"https:\/\/www.corporate-eye.com\/main\/careers-content-surprises\/\" title=\"Creating Careers Content that Surprises\">Medallia\u2019s creative website<\/a>. But this isn\u2019t the only way to grab jobseekers&#8217; attention. An apparently conventional looking Careers section can engage and also be inventive. And it just so happens that I\u2019ve just come across a great website to illustrate this.<\/p>\n<p><a href=\"https:\/\/www.bnymellon.com\/us\/en\/home.jsp\">BNY Mellon<\/a> is an American multinational banking and financial services provider. There are lots of things to like on their <a href=\"https:\/\/www.bnymellon.com\/us\/en\/careers\/index.jsp\">Career pages<\/a>, but it\u2019s the subtle touches which caught my eye. Take a look at their \u201c<a href=\"https:\/\/web.archive.org\/web\/20170207174704\/https:\/\/www.bnymellon.com\/us\/en\/careers\/day-in-the-life\/alpas-day.jsp\">Day in the Life<\/a>\u201d role profiles for a start. There\u2019s a lot of stuff you\u2019d expect to find here, plus links to similar jobs and some great insight and culture messages. And take a look at the <a href=\"https:\/\/www.bnymellon.com\/us\/en\/careers\/interviewing.jsp\">video here<\/a>. At first glance, this looks like the sort of polished information film that can be found on many career sites. But how many of those videos include a transcript for those who want or need one?<\/p>\n<p>The <a href=\"https:\/\/www.bnymellon.com\/us\/en\/careers\/interviewing.jsp\">Interviewing at BNY Mellon<\/a> pages have also been well-designed with interview and application tips from current employees, plus a high profile list of FAQs. It\u2019s obvious that BNY Mellon have put a lot of thought into those cheap to add but super-effective webpage extras, and that includes <a href=\"https:\/\/jobs.bnymellon.com\/jobs?page=1\">vacancy details<\/a>. Added to the usual location and job role filters, BNY Mellon have also added \u201centry level\u201d as a filter, and this provides an extra layer of guidance for jobseekers seeking appropriate roles. And each one of their vacancy descriptions also including a brief overview of what the company does and it\u2019s culture. Okay, it may not sound like the most exciting part of career content strategy, but it\u2019s these little details that can make all the difference.<\/p>\n<p>It\u2019s not just the small subtle things that BNY Mellon do well. There\u2019s a big emphasis on encouraging jobseekers to engage with the company, whether that\u2019s by signing up for alerts and updates, or by joining BNY\u2019s Talent community on social media community. Add to that high profile content demonstrating the bank\u2019s achievements with <a href=\"https:\/\/www.bnymellon.com\/us\/en\/careers\/campus-recruitment.jsp\">campus recruitment<\/a>, <a href=\"https:\/\/web.archive.org\/web\/20170206003110\/https:\/\/www.bnymellon.com\/us\/en\/careers\/anita-borg-institute-names-bny-mellon-top-company-for-women-in-technology.jsp\">diversity<\/a>, CSR, <a href=\"https:\/\/www.bnymellon.com\/us\/en\/careers\/innovation-center\/index.jsp\">innovation<\/a>, and <a href=\"https:\/\/www.bnymellon.com\/us\/en\/who-we-are\/awards.jsp\">industry recognition<\/a>, and a clear picture emerges. BNY Mellon has a great recruiting story to tell, and it can be found in every part of its career content. <\/p>\n<p>There\u2019s so much to like on BNY Mellon pages, a short blog post doesn\u2019t really do it justice (and I haven\u2019t even mentioned how they discuss <a href=\"https:\/\/www.bnymellon.com\/us\/en\/careers\/benefits.jsp\">benefits and wellbeing<\/a>). With so much good content on show, it\u2019s possible that those readers with careers content responsibility might be feeling a tad overawed. Well if you are, don\u2019t be. There are two key learning points that every company can take from BNY Mellon\u2019s pages, regardless of industry and webpage budget. <\/p>\n<p>Firstly, think about subtle quick wins. Look at the small things BNY Mellon have added that have really added value, and look at your career pages. Are there any easy to implement extras that can be added that could really help a visiting jobseeker? Secondly, be consistent, and share your story with jobseekers.  Every company has a story to tell, and every page of career content should be used to tell that story. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s no getting around it. The key to successful online recruiting is having great careers content. Radical web design is one way to achieve this, and readers of this blog will know how much I liked all the ideas on Medallia\u2019s creative website. But this isn\u2019t the only way to grab jobseekers&#8217; attention. An apparently [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":50107,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,25],"tags":[],"class_list":{"0":"post-50104","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-best-practices","8":"category-careers","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jobseekers Bank on Great Careers Content | Corporate Eye<\/title>\n<meta name=\"description\" content=\"The key to successful online recruiting is having great careers content for jobseekers. Sometimes its the little things that make the difference\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/jobseekers-careers-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jobseekers Bank on Great Careers Content | Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"The key to successful online recruiting is having great careers content for jobseekers. Sometimes its the little things that make the difference\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/jobseekers-careers-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-02T14:46:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-07T17:01:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2015\/12\/reading-careers-content.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lucy Nixon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucy Nixon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/jobseekers-careers-content\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/jobseekers-careers-content\/\"},\"author\":{\"name\":\"Lucy Nixon\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/d273bf7421dc8f5fec96785876b760e2\"},\"headline\":\"Jobseekers bank on good Careers content\",\"datePublished\":\"2015-12-02T14:46:54+00:00\",\"dateModified\":\"2021-01-07T17:01:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/jobseekers-careers-content\/\"},\"wordCount\":585,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/jobseekers-careers-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2015\/12\/reading-careers-content.jpg\",\"articleSection\":[\"Best Practices\",\"Careers\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/jobseekers-careers-content\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/jobseekers-careers-content\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/jobseekers-careers-content\/\",\"name\":\"Jobseekers Bank on Great Careers Content | Corporate Eye\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/jobseekers-careers-content\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/jobseekers-careers-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2015\/12\/reading-careers-content.jpg\",\"datePublished\":\"2015-12-02T14:46:54+00:00\",\"dateModified\":\"2021-01-07T17:01:58+00:00\",\"description\":\"The key to successful online recruiting is having great careers content for jobseekers. 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