{"id":4983,"date":"2009-03-23T06:22:06","date_gmt":"2009-03-23T06:22:06","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=4983"},"modified":"2009-03-19T21:02:24","modified_gmt":"2009-03-19T21:02:24","slug":"dell-named-leading-green-it-brand","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/dell-named-leading-green-it-brand\/","title":{"rendered":"Dell Named Leading Green IT Brand"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-4984 lazyload\" title=\"green-factor\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/03\/green-factor.gif\" alt=\"green-factor\" width=\"284\" height=\"41\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 284px; --smush-placeholder-aspect-ratio: 284\/41;\" \/>According to a <a href=\"http:\/\/www.greenfactorstudy.com\/031809_GreenFactor_Finds_Dell_is_Leading_Green_IT_Brand.pdf\" target=\"_blank\" rel=\"noopener\">new study<\/a> called <a href=\"http:\/\/www.greenfactorstudy.com\/\" target=\"_blank\" rel=\"noopener\">Green Factor<\/a>\u00a0(a joint program from Strategic Oxygen and <a href=\"http:\/\/www.cohnwolfe.com\/\" target=\"_blank\" rel=\"noopener\">Cohn &amp; Wolfe<\/a>),\u00a0IT managers and executives believe that Dell is the greenest brand.\u00a0 3,500 CIOs, and senior IT managers in 11 countries were given 26 enterprise IT\u00a0brands to choose from and asked to select the greenest.\u00a0 Dell captured 30% of the votes.\u00a0 Hewlett Packard came in second place with 26% of the votes.<\/p>\n<p>The more interesting part of the survey is the criteria that IT professionals used to evaluate companies in terms of their &#8220;green-ness.&#8221;\u00a0 According to the survey, IT professionals look for companies that have:<!--more--><\/p>\n<ul>\n<li>Products that are manufactured using recyclable or biodegradable materials<\/li>\n<li>Packaging that\u00a0looks &#8220;clean&#8221; and green<\/li>\n<li>Energy-efficient products<\/li>\n<li>Recycling programs for old products<\/li>\n<li>Green shipping facilities<\/li>\n<li>Green manufacturing centers<\/li>\n<li>Develop new green technologies<\/li>\n<li>Green promotional efforts<\/li>\n<\/ul>\n<p>The last factor listed above is the one that really caught my attention.\u00a0 \u00a0If you&#8217;re not promoting your company and brand&#8217;s efforts to be green, you might want to start doing so.\u00a0 While many consumers are jaded by the prevalence of green-washing, it appears that BtoB decision makers (at least within the technology field), want to hear those messages.\u00a0 It makes sense, bringing green companies and equipment into a company is great PR.\u00a0 Of course, it&#8217;s also the right thing to do.<\/p>\n<p>And here is another really interesting tidbit from the study &#8212; IT managers seek out information about the green-ness of companies and brands online through blogs and forums.\u00a0 If your brand isn&#8217;t part of the social web, you really need to get involved.\u00a0 IT managers, the BtoB world, and consumers are actually watching.<\/p>\n<p><em>Image: GreenFactorStudy.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to a new study called Green Factor\u00a0(a joint program from Strategic Oxygen and Cohn &amp; Wolfe),\u00a0IT managers and executives believe that Dell is the greenest brand.\u00a0 3,500 CIOs, and senior IT managers in 11 countries were given 26 enterprise IT\u00a0brands to choose from and asked to select the greenest.\u00a0 Dell captured 30% of the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[1372,1374,40,930,1371,1222,1373],"class_list":{"0":"post-4983","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-btob-brands","8":"tag-cohn-wolfe","9":"tag-dell","10":"tag-green-brands","11":"tag-green-factor","12":"tag-green-marketing","13":"tag-strategic-oxygen","14":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dell Named Leading Green IT Brand<\/title>\n<meta name=\"description\" content=\"CIOs and IT Managers believe Dell is the greenest brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/dell-named-leading-green-it-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dell Named Leading Green IT Brand\" \/>\n<meta property=\"og:description\" content=\"CIOs and IT Managers believe Dell is the greenest brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/dell-named-leading-green-it-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/susangunelius\" \/>\n<meta property=\"article:published_time\" content=\"2009-03-23T06:22:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/03\/green-factor.gif\" \/>\n<meta name=\"author\" content=\"Susan Gunelius\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@susangunelius\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Susan Gunelius\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/dell-named-leading-green-it-brand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/dell-named-leading-green-it-brand\/\"},\"author\":{\"name\":\"Susan Gunelius\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759\"},\"headline\":\"Dell Named Leading Green IT Brand\",\"datePublished\":\"2009-03-23T06:22:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/dell-named-leading-green-it-brand\/\"},\"wordCount\":281,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/dell-named-leading-green-it-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/03\/green-factor.gif\",\"keywords\":[\"btob brands\",\"cohn wolfe\",\"Dell\",\"green brands\",\"green factor\",\"green marketing\",\"strategic oxygen\"],\"articleSection\":[\"Brand\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/dell-named-leading-green-it-brand\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/dell-named-leading-green-it-brand\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/dell-named-leading-green-it-brand\/\",\"name\":\"Dell Named Leading Green IT Brand\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/dell-named-leading-green-it-brand\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/dell-named-leading-green-it-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/03\/green-factor.gif\",\"datePublished\":\"2009-03-23T06:22:06+00:00\",\"description\":\"CIOs and IT Managers believe Dell is the greenest brand.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/dell-named-leading-green-it-brand\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/dell-named-leading-green-it-brand\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/dell-named-leading-green-it-brand\/#primaryimage\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/03\/green-factor.gif\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/03\/green-factor.gif\",\"width\":284,\"height\":41},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/dell-named-leading-green-it-brand\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.corporate-eye.com\/main\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dell Named Leading Green IT Brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"name\":\"Corporate Eye\",\"description\":\"...compare, compete, excel\",\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\",\"name\":\"Corporate Eye\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"width\":283,\"height\":42,\"caption\":\"Corporate Eye\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/lucynixon\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759\",\"name\":\"Susan Gunelius\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g\",\"caption\":\"Susan Gunelius\"},\"description\":\"Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President &amp; CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&amp;T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.\",\"sameAs\":[\"http:\/\/www.KeySplashCreative.com\",\"http:\/\/www.facebook.com\/susangunelius\",\"https:\/\/x.com\/susangunelius\"],\"url\":\"https:\/\/www.corporate-eye.com\/main\/author\/susang\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dell Named Leading Green IT Brand","description":"CIOs and IT Managers believe Dell is the greenest brand.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.corporate-eye.com\/main\/dell-named-leading-green-it-brand\/","og_locale":"en_US","og_type":"article","og_title":"Dell Named Leading Green IT Brand","og_description":"CIOs and IT Managers believe Dell is the greenest brand.","og_url":"https:\/\/www.corporate-eye.com\/main\/dell-named-leading-green-it-brand\/","og_site_name":"Corporate Eye","article_author":"http:\/\/www.facebook.com\/susangunelius","article_published_time":"2009-03-23T06:22:06+00:00","og_image":[{"url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/03\/green-factor.gif","type":"","width":"","height":""}],"author":"Susan Gunelius","twitter_card":"summary_large_image","twitter_creator":"@susangunelius","twitter_site":"@lucynixon","twitter_misc":{"Written by":"Susan Gunelius","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.corporate-eye.com\/main\/dell-named-leading-green-it-brand\/#article","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/dell-named-leading-green-it-brand\/"},"author":{"name":"Susan Gunelius","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759"},"headline":"Dell Named Leading Green IT Brand","datePublished":"2009-03-23T06:22:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/dell-named-leading-green-it-brand\/"},"wordCount":281,"commentCount":2,"publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/dell-named-leading-green-it-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/03\/green-factor.gif","keywords":["btob brands","cohn wolfe","Dell","green brands","green factor","green marketing","strategic oxygen"],"articleSection":["Brand"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.corporate-eye.com\/main\/dell-named-leading-green-it-brand\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.corporate-eye.com\/main\/dell-named-leading-green-it-brand\/","url":"https:\/\/www.corporate-eye.com\/main\/dell-named-leading-green-it-brand\/","name":"Dell Named Leading Green IT Brand","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/dell-named-leading-green-it-brand\/#primaryimage"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/dell-named-leading-green-it-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/03\/green-factor.gif","datePublished":"2009-03-23T06:22:06+00:00","description":"CIOs and IT Managers believe Dell is the greenest brand.","breadcrumb":{"@id":"https:\/\/www.corporate-eye.com\/main\/dell-named-leading-green-it-brand\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.corporate-eye.com\/main\/dell-named-leading-green-it-brand\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/dell-named-leading-green-it-brand\/#primaryimage","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/03\/green-factor.gif","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/03\/green-factor.gif","width":284,"height":41},{"@type":"BreadcrumbList","@id":"https:\/\/www.corporate-eye.com\/main\/dell-named-leading-green-it-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.corporate-eye.com\/main\/"},{"@type":"ListItem","position":2,"name":"Dell Named Leading Green IT Brand"}]},{"@type":"WebSite","@id":"https:\/\/www.corporate-eye.com\/main\/#website","url":"https:\/\/www.corporate-eye.com\/main\/","name":"Corporate Eye","description":"...compare, compete, excel","publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.corporate-eye.com\/main\/#organization","name":"Corporate Eye","url":"https:\/\/www.corporate-eye.com\/main\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","width":283,"height":42,"caption":"Corporate Eye"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/lucynixon"]},{"@type":"Person","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759","name":"Susan Gunelius","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g","caption":"Susan Gunelius"},"description":"Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President &amp; CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&amp;T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.","sameAs":["http:\/\/www.KeySplashCreative.com","http:\/\/www.facebook.com\/susangunelius","https:\/\/x.com\/susangunelius"],"url":"https:\/\/www.corporate-eye.com\/main\/author\/susang\/"}]}},"modified_by":"Lucy Nixon","_links":{"self":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/4983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/comments?post=4983"}],"version-history":[{"count":3,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/4983\/revisions"}],"predecessor-version":[{"id":5082,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/4983\/revisions\/5082"}],"wp:attachment":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media?parent=4983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/categories?post=4983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/tags?post=4983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}