{"id":49501,"date":"2015-05-12T11:03:12","date_gmt":"2015-05-12T10:03:12","guid":{"rendered":"http:\/\/www.corporate-eye.com\/main\/?p=49501"},"modified":"2015-05-12T11:03:12","modified_gmt":"2015-05-12T10:03:12","slug":"corporate-report-human-capital","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/corporate-report-human-capital\/","title":{"rendered":"Employees are our greatest asset"},"content":{"rendered":"<p><img decoding=\"async\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2015\/05\/human-capital.jpg\" alt=\"human capital\" width=\"500\" height=\"448\" class=\"aligncenter size-full wp-image-49505 lazyload\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2015\/05\/human-capital.jpg 500w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2015\/05\/human-capital-150x134.jpg 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2015\/05\/human-capital-300x268.jpg 300w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2015\/05\/human-capital-100x89.jpg 100w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/448;\" \/><\/p>\n<p>\u201cOur employees are our greatest asset.\u201d<\/p>\n<p>How often have you heard (or even said) something along those lines?<\/p>\n<p>It\u2019s become a clich&eacute;, but only because of the truth it conveys. Without the people who work in it, an organisation is worth very little. Both businesses and brands are shaped and defined by people.<\/p>\n<p>Communicate\u2019s Corporate Reporting and Human Capital conference on Friday will demonstrate how to measure and communicate the value of the people in a company through corporate reporting. <\/p>\n<p>Incidentally, I know there\u2019s ongoing debate about use of the term \u2018human capital\u2019: human capital isn\u2019t the most people-friendly phrase, conflating the idea of financial capital with people, as if people were not more important&#8230;  On the other hand, thinking of people as human resources is no better, implying the commodification of people. We\u2019ll stick with \u2018human capital\u2019, at least for now, as it does include an implication of value. (Juliet Bourke discusses just this on one of the <a href=\"http:\/\/blog.deloitte.com.au\/greendot\/2015\/04\/13\/what-the-heck-is-human-capital\/\">Deloitte&#8217;s blogs<\/a>.)<\/p>\n<p>Increasingly, companies are trying to become more \u2018human\u2019 in their approach, in the recognition that the people in the company matter, and do indeed have value, both intrinsically, and for the company. And then the very human need for storytelling and narrative is a key feature when engaging investors and other stakeholders with your business&mdash;because of course these external stakeholders are people too.<\/p>\n<p>But how do you communicate the particular skills and expertise of your people to investors?<br \/>\nAnd just how do you measure employee experience and communicate your employer brand?<\/p>\n<p>Andrew Thomas, publishing editor at Cravenhill Publishing, says, <\/p>\n<blockquote><p>\u201cThis conference is about how companies can put people at the heart of their annual report.  Organisations often fail to recognise or communicate the value of their employees as assets. This conference will look at effective methods for measuring talent and will explore how that value can be shared with investors and stakeholders.\u201d\n<\/p><\/blockquote>\n<p>Discussion at this half-day conference will explore whether a standardised framework of metrics is feasible \u2013 including the science and psychology of accounting for human capital. Speakers will look at how organisations communicate and report on their human capital in their annual reports, and will highlight the key areas in which people at all levels of an organisation are critical to financial performance.<\/p>\n<p>It should be very interesting indeed, bringing together academics, HR and IR experts, the FRC, IIRC and CIPD, and consultants.<\/p>\n<p>For more information please visit the <a href=\"http:\/\/www.communicatemagazine.co.uk\/conferences\/196-corporate-reporting-human-capital\">conference website<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cOur employees are our greatest asset.\u201d How often have you heard (or even said) something along those lines? It\u2019s become a clich&eacute;, but only because of the truth it conveys. Without the people who work in it, an organisation is worth very little. Both businesses and brands are shaped and defined by people. Communicate\u2019s Corporate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49505,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-49501","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-best-practices","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corporate Reporting and Human Capital | Corporate Eye<\/title>\n<meta name=\"description\" content=\"Communicate\u2019s Corporate Reporting &amp; Human Capital conference on 15 May 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