{"id":4938,"date":"2009-03-19T15:01:11","date_gmt":"2009-03-19T15:01:11","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=4938"},"modified":"2021-01-07T11:59:02","modified_gmt":"2021-01-07T10:59:02","slug":"hard-copy-reports-online-ir","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/hard-copy-reports-online-ir\/","title":{"rendered":"Hard Copy Reports from Online IR"},"content":{"rendered":"

For most investor relations departments, the Internet and the company website have been a great addition to the arsenal of tools used to communicate with shareholders, analysts, and the media.\u00a0 But, for all of the online world\u2019s advantages, there are still some things and some people that are just a little better when they are offline.\u00a0 Mixing the two is just one of the important challenges IR faces.<\/p>\n

Annual Reports Online<\/h3>\n

Offering the company annual report online has become a no-brainer at many publicly traded companies.\u00a0 In the past, many investors requesting the annual report really only wanted certain information.\u00a0 Tailoring a report to each user\u2019s specific needs would have been a regulatory nightmare with the necessary disclaimers likely running as long as the full annual report itself.\u00a0 So, investors requested the annual report, and IR put them in the mail.\u00a0 Many trees were lost, and many printers grew wealthy.<\/p>\n

Fast forward to today, and investors can generally get any company\u2019s annual report with just a few clicks.\u00a0 Some companies offer online versions which allow the investor to browse through all of the information online without ever leaving their browser.<\/p>\n

Other companies offer their annual reports in a downloadable format such as Adobe PDF.\u00a0 This solution allows investors to save the file to their computer and then review it at their leisure whether online or off.\u00a0 Additionally, for users that want hard copy, the pages of interest are just a printer away.\u00a0 The investor gets the best of both worlds, online reading and electronic tools when wanted, and hard copy printouts for highlighting, note taking, and just easier reading.<\/p>\n

No longer must an investor wade through 80 pages to find the 6 pages and 4 tables that they are actually interested in.\u00a0 No more skilled investor relations professionals spending 3 hours a day in the mail room pasting labels.\u00a0 No more clear-cut forests, and the sons and daughters of the printers now go to state schools.<\/p>\n

But, is something missing?<\/p>\n

Hard Copy Reports in the Mail<\/h3>\n

It is easy, and perhaps unfair, to stereotype the investor who wants a traditional printed annual report mailed to them as older or technologically behind the times.\u00a0 IR departments still dutifully mail out full hard-copy annual reports to multitudes of shareholders.\u00a0 But, there are many investors and potential investors who are technologically savvy but, for one reason or another, want to get a printed copy of the annual report in the mail, not a file to download.<\/p>\n

For these users, the IR website can accidentally become a fog of semi-confusion.\u00a0 As they click around the site, they may become more confused as terminology changes, links go to places they did not expect, and the simple question they have, \u201cHow do I request an annual report to be mailed to me?\u201d seems to go unanswered.<\/p>\n

One frustrated user resorted to posting a comment to an article here on Good Investor Relations Websites<\/a>, no doubt after arriving via search engine query that apparently did not contain the exact words required to get the answer he wanted.<\/p>\n

\"PG.com<\/a><\/p>\n

Ironically, the information the investor wants is very easy to get.\u00a0 The catch is, that you have to know the difference between what you want and what it is called on the website, and that is where an investor relations team needs to bend over backwards to ensure that everyone can get what they are looking for, regardless of whether or not they speak \u201cIR\u201d.<\/p>\n

Consider the household giant Proctor and Gamble.\u00a0 In many ways, PG could be the poster child for an easy to use informational IR website.\u00a0 The Investor Relations website is easily found via a prominent link in the main menu across the top of the company\u2019s main page.\u00a0 The site constrains its width to ensure proper function even with older monitors or small laptops.\u00a0 The landing page has easy to follow navigation to virtually anything an investor could want, including the Annual Report.<\/p>\n

Click the first link (the heading is not clickable) and you\u2019ll find yourself in the online annual report, just as promised.\u00a0 If you clicked hoping to find a way to a non-online annual report, you are still in luck, but only if you look very closely.
\n\"PG-annual-report-online-links\"<\/a><\/p>\n

Of course, clicking this link goes straight to downloading the PDF, so depending upon your connection speed and how you have your browser set up, you could be in for a bit of a wait.<\/p>\n

There is of course, the archive, and the Financial Report menu and tab, all of which go here.
\n\"PG-annual-reports\"<\/a><\/span><\/p>\n

Again, information galore, but no place to get the hard copy.<\/p>\n

Right about now, if you work in IR, or analyze their websites (or other websites), or if you know something about usability studies, or if you are just one of those people who spends a lot of time online, you might be screaming, \u201cThere it is!\u201d while pointing at either Contact Us or Request Information.\u00a0 And, you would be quite right.\u00a0 In fact, if you pay attention to the bottom status bar, you\u2019ll notice that the \u201cRequest Information\u201d link points to a file called annual_report_order.html!<\/p>\n

So, yes, there it is, right in front of your face.\u00a0 That is, if you know what you are looking for.<\/p>\n

\"request-annual-report\"<\/a><\/p>\n

Consider the investor who does not spend hours on the Internet.\u00a0 Perhaps a small business owner running a very successful enterprise which is so successful precisely because he spends 10 hours a day in his shop assisting customers.\u00a0 After a long day at work he spends time with his family, not online.\u00a0 When he heads to the PG website — he actually typed www.proctorandgamble.com but that\u2019s ok because the company thoughtfully redirects to PG.com from that domain name \u2013 he wants to fill out a form and get a copy of the annual report.\u00a0 So, why not click Contact?<\/p>\n

Many users are used to \u201ccontact us\u201d being some bottomless pit email account that is read and responded to by an intern buried within the bowels of the company somewhere underneath the mailroom.\u00a0 That isn\u2019t where he wants to make his request.\u00a0 Besides, the whole reason he came online in the first place instead of making a phone call was because he wanted to do it quick and easy at 11:00pm and consider it done.<\/p>\n

Best Practices<\/h3>\n

In the end, the company does everything right.\u00a0 The PG IR group offers up a smorgasbord of easily accessible and usable information, and yet, just one nuance can put an investor\u2019s objective tantalizing out of reach.<\/p>\n

What is an investor relations department to do?<\/p>\n

    \n
  1. Remember multiple terminology \u2013 just because someone who works around investors all day long knows that report and results often mean the same doesn\u2019t mean that everyone does.<\/li>\n
  2. Make It Obvious and Then More Obvious \u2013 don\u2019t just put \u201cContact Us\u201d on your site, let people know why to contact you.\u00a0 An investor FAQ can do wonders.\u00a0 Anyone looking for info is likely to read a section called Frequently Asked Questions.\u00a0 Inside, they can find and answer like, \u201cUse the Contact Us link to request any printed materials.\u201d<\/li>\n
  3. Link It More Ways \u2013 Just because the link is there on the landing page doesn\u2019t mean the same info can\u2019t be linked from more pages.<\/li>\n<\/ol>\n

    Keep these concepts in mind, and you can have less confused shareholders every day.<\/p>\n","protected":false},"excerpt":{"rendered":"

    For most investor relations departments, the Internet and the company website have been a great addition to the arsenal of tools used to communicate with shareholders, analysts, and the media.\u00a0 But, for all of the online world\u2019s advantages, there are still some things and some people that are just a little better when they are […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[3,26],"tags":[42,75,226],"class_list":{"0":"post-4938","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-investor","7":"category-shareholders","8":"tag-annual-report","9":"tag-investor-relations","10":"tag-retail-investor","11":"entry"},"yoast_head":"\nHard Copy Reports from Online IR - Corporate Eye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/hard-copy-reports-online-ir\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hard Copy Reports from Online IR - Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"For most investor relations departments, the Internet and the company website have been a great addition to the arsenal of tools used to communicate with shareholders, analysts, and the media.\u00a0 But, for all of the online world\u2019s advantages, there are still some things and some people that are just a little better when they are […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/hard-copy-reports-online-ir\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:published_time\" content=\"2009-03-19T15:01:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-07T10:59:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/03\/pgcominvesting-thumb.png\" \/>\n<meta name=\"author\" content=\"Lucy Nixon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucy Nixon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/hard-copy-reports-online-ir\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/hard-copy-reports-online-ir\/\"},\"author\":{\"name\":\"Lucy Nixon\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/d273bf7421dc8f5fec96785876b760e2\"},\"headline\":\"Hard Copy Reports from Online IR\",\"datePublished\":\"2009-03-19T15:01:11+00:00\",\"dateModified\":\"2021-01-07T10:59:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/hard-copy-reports-online-ir\/\"},\"wordCount\":1237,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/hard-copy-reports-online-ir\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/03\/pgcominvesting-thumb.png\",\"keywords\":[\"annual report\",\"investor relations\",\"retail investor\"],\"articleSection\":[\"Investor\",\"Shareholders\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/hard-copy-reports-online-ir\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/hard-copy-reports-online-ir\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/hard-copy-reports-online-ir\/\",\"name\":\"Hard Copy Reports from Online IR - Corporate Eye\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/hard-copy-reports-online-ir\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/hard-copy-reports-online-ir\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/03\/pgcominvesting-thumb.png\",\"datePublished\":\"2009-03-19T15:01:11+00:00\",\"dateModified\":\"2021-01-07T10:59:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/hard-copy-reports-online-ir\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/hard-copy-reports-online-ir\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/hard-copy-reports-online-ir\/#primaryimage\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/03\/pgcominvesting-thumb.png\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/03\/pgcominvesting-thumb.png\",\"width\":214,\"height\":244},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/hard-copy-reports-online-ir\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.corporate-eye.com\/main\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hard Copy Reports from Online IR\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"name\":\"Corporate Eye\",\"description\":\"...compare, compete, excel\",\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\",\"name\":\"Corporate Eye\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"width\":283,\"height\":42,\"caption\":\"Corporate Eye\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/lucynixon\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/d273bf7421dc8f5fec96785876b760e2\",\"name\":\"Lucy Nixon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/538dc739f95aa5a2fd75d054808b18b2afa37a9282a7a8f87001a77dc128d759?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/538dc739f95aa5a2fd75d054808b18b2afa37a9282a7a8f87001a77dc128d759?s=96&d=identicon&r=g\",\"caption\":\"Lucy Nixon\"},\"description\":\"Lucy is Editor at Corporate Eye\",\"sameAs\":[\"http:\/\/www.corporate-eye.com\",\"https:\/\/x.com\/lucynixon\"],\"url\":\"https:\/\/www.corporate-eye.com\/main\/author\/lucy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hard Copy Reports from Online IR - Corporate Eye","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.corporate-eye.com\/main\/hard-copy-reports-online-ir\/","og_locale":"en_US","og_type":"article","og_title":"Hard Copy Reports from Online IR - Corporate Eye","og_description":"For most investor relations departments, the Internet and the company website have been a great addition to the arsenal of tools used to communicate with shareholders, analysts, and the media.\u00a0 But, for all of the online world\u2019s advantages, there are still some things and some people that are just a little better when they are […]","og_url":"https:\/\/www.corporate-eye.com\/main\/hard-copy-reports-online-ir\/","og_site_name":"Corporate Eye","article_published_time":"2009-03-19T15:01:11+00:00","article_modified_time":"2021-01-07T10:59:02+00:00","og_image":[{"url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/03\/pgcominvesting-thumb.png","type":"","width":"","height":""}],"author":"Lucy Nixon","twitter_card":"summary_large_image","twitter_creator":"@lucynixon","twitter_site":"@lucynixon","twitter_misc":{"Written by":"Lucy Nixon","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.corporate-eye.com\/main\/hard-copy-reports-online-ir\/#article","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/hard-copy-reports-online-ir\/"},"author":{"name":"Lucy Nixon","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/d273bf7421dc8f5fec96785876b760e2"},"headline":"Hard Copy Reports from Online IR","datePublished":"2009-03-19T15:01:11+00:00","dateModified":"2021-01-07T10:59:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/hard-copy-reports-online-ir\/"},"wordCount":1237,"commentCount":1,"publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/hard-copy-reports-online-ir\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/03\/pgcominvesting-thumb.png","keywords":["annual report","investor relations","retail investor"],"articleSection":["Investor","Shareholders"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.corporate-eye.com\/main\/hard-copy-reports-online-ir\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.corporate-eye.com\/main\/hard-copy-reports-online-ir\/","url":"https:\/\/www.corporate-eye.com\/main\/hard-copy-reports-online-ir\/","name":"Hard Copy Reports from Online IR - Corporate Eye","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/hard-copy-reports-online-ir\/#primaryimage"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/hard-copy-reports-online-ir\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/03\/pgcominvesting-thumb.png","datePublished":"2009-03-19T15:01:11+00:00","dateModified":"2021-01-07T10:59:02+00:00","breadcrumb":{"@id":"https:\/\/www.corporate-eye.com\/main\/hard-copy-reports-online-ir\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.corporate-eye.com\/main\/hard-copy-reports-online-ir\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/hard-copy-reports-online-ir\/#primaryimage","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/03\/pgcominvesting-thumb.png","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/03\/pgcominvesting-thumb.png","width":214,"height":244},{"@type":"BreadcrumbList","@id":"https:\/\/www.corporate-eye.com\/main\/hard-copy-reports-online-ir\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.corporate-eye.com\/main\/"},{"@type":"ListItem","position":2,"name":"Hard Copy Reports from Online IR"}]},{"@type":"WebSite","@id":"https:\/\/www.corporate-eye.com\/main\/#website","url":"https:\/\/www.corporate-eye.com\/main\/","name":"Corporate Eye","description":"...compare, compete, excel","publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.corporate-eye.com\/main\/#organization","name":"Corporate Eye","url":"https:\/\/www.corporate-eye.com\/main\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","width":283,"height":42,"caption":"Corporate Eye"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/lucynixon"]},{"@type":"Person","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/d273bf7421dc8f5fec96785876b760e2","name":"Lucy Nixon","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/538dc739f95aa5a2fd75d054808b18b2afa37a9282a7a8f87001a77dc128d759?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/538dc739f95aa5a2fd75d054808b18b2afa37a9282a7a8f87001a77dc128d759?s=96&d=identicon&r=g","caption":"Lucy Nixon"},"description":"Lucy is Editor at Corporate Eye","sameAs":["http:\/\/www.corporate-eye.com","https:\/\/x.com\/lucynixon"],"url":"https:\/\/www.corporate-eye.com\/main\/author\/lucy\/"}]}},"modified_by":"Lucy Nixon","_links":{"self":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/4938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/comments?post=4938"}],"version-history":[{"count":7,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/4938\/revisions"}],"predecessor-version":[{"id":52264,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/4938\/revisions\/52264"}],"wp:attachment":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media?parent=4938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/categories?post=4938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/tags?post=4938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}