{"id":49295,"date":"2015-03-06T08:52:20","date_gmt":"2015-03-06T07:52:20","guid":{"rendered":"http:\/\/www.corporate-eye.com\/main\/?p=49295"},"modified":"2021-01-04T13:10:13","modified_gmt":"2021-01-04T12:10:13","slug":"informative-eye-candy","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/informative-eye-candy\/","title":{"rendered":"Informative Eye Candy"},"content":{"rendered":"

For this post, I wanted to write about the absolutely critical importance of clear and engaging web copy. After all, we\u2019ve all come across badly written web pages that prompt a rapid visit to the good old \u201cgo-back\u201d icon. <\/p>\n

Then I found myself reading a Linkedin post about why human beings like visual content. And this reminded me of something we often discuss with clients at Corporate Eye. So, despite having a vested interest in writing about good web copy (I am a blog writer after all!), for this post I\u2019m going to talk about…<\/p>\n

\"infographic-arrow\"<\/p>\n

Okay, I\u2019ll admit it \u2013 we have touched on the value and effectiveness of infographics in previous blog posts. But I think it\u2019s worth revisiting this subject, and also adding some science to explain why visual images can be an incredibly effective way to communicate core messages and key data. <\/p>\n

Human beings like colourful eye-catching content, and perhaps that\u2019s no surprise when we consider that: <\/p>\n

\"infographic-steps\"<\/p>\n

Bold and vibrant infographics on a web page can convey important stories about your company fast. And that could take the form of showing resources and markets, achievement against target, or aims and ambitions. <\/p>\n

Providing engaging and clear infographics can also be good news for web writers. How many times have you skim-read copy within a website? Well, don\u2019t worry too much if you might have done this on the odd occasion, as research suggests that web users often only read 28% of the copy within a website. And maybe that isn\u2019t surprising. There is of course a lot to take in on even basic corporate sites. But good infographics can help us stop skimming and increase our willingness to read by a massive 80%! Engaging visuals that tell a story can also help to embed key messages. As a broad rule, we only remember 20% of what we read, but we remember 80% of what we see.<\/p>\n

Infographics can be used in a variety of different ways, on webpages and downloads. And they don\u2019t have to be static. Animated infographics can be imbedded into webpages or incorporated into video links, and both options can help to deliver memorable and attractive content. <\/p>\n

But isn\u2019t this just a lot of fuss being made about pretty pictures? If someone is seriously interested in a company, surely they\u2019ll take the time to read the carefully crafted web text on your site, even if the visual content on your pages is a little on the thin side. <\/p>\n

As a writer of carefully well-crafted web text (Note to Editor: Please feel free to disagree!), I would like to say: Yes \u2013 all you need is well-written text! But I\u2019m afraid I can\u2019t. The truth is we live in an incredibly information-rich age, and even the best text has a heck of a lot to compete with. And science tells us that engaging infographics can help good copy stand out, be remembered, and perhaps more important of all, be understood. <\/p>\n

If you would like to find out more on how to use infographics and other visual tools effectively, why not drop us a line<\/a> and we\u2019ll be happy to share our knowledge.<\/p>\n

Note: With thanks to Hubspot<\/a> for inspiring me to write this post<\/p>\n","protected":false},"excerpt":{"rendered":"

For this post, I wanted to write about the absolutely critical importance of clear and engaging web copy. After all, we\u2019ve all come across badly written web pages that prompt a rapid visit to the good old \u201cgo-back\u201d icon. Then I found myself reading a Linkedin post about why human beings like visual content. And […]<\/p>\n","protected":false},"author":1,"featured_media":49304,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[5,9,5951],"tags":[],"class_list":{"0":"post-49295","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-all-stakeholders","8":"category-best-practices","9":"category-content-cross-site-2","10":"entry"},"yoast_head":"\nInfographics: Informative Eye Candy | Corporate Eye<\/title>\n<meta name=\"description\" content=\"Infographics can convey important stories about your company fast - showing resources and markets, achievement against target, or aims and ambitions\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/informative-eye-candy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infographics: Informative Eye Candy | Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"Infographics can convey important stories about your company fast - 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