{"id":48387,"date":"2014-08-26T02:22:51","date_gmt":"2014-08-26T01:22:51","guid":{"rendered":"http:\/\/www.corporate-eye.com\/main\/?p=48387"},"modified":"2014-08-26T02:22:51","modified_gmt":"2014-08-26T01:22:51","slug":"nearly-2-out-of-3-consumers-have-unfollowed-brands-on-social-media","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/nearly-2-out-of-3-consumers-have-unfollowed-brands-on-social-media\/","title":{"rendered":"Nearly 2 out of 3 Consumers Have Unfollowed Brands on Social Media"},"content":{"rendered":"

\"brandConsumers follow brands on social media. However, consumers also unfollow<\/em> brands on social media. In other words, getting social media followers is often the result of short-term, tactical efforts rather than long-term, sustainable, and strategic initiatives to build consumer brand loyalty.<\/p>\n

This data comes from a recent survey by 140 Proof<\/a> of U.S. mobile users between the ages of 18 and 59. Specifically, 61% of respondents reported that they had unliked or unfollowed a brand that they had previously followed on a social media site while another 29% reported that they had liked a brand but never unfollowed a brand. The final 10% of respondents had never followed a brand on social media at all.<\/p>\n

The study also found that consumers use specific social media platforms to engage more frequently about different topics. Here is an overview of the top three social networks for the ten topic areas that were researched:<\/p>\n