{"id":48131,"date":"2014-07-08T01:36:10","date_gmt":"2014-07-08T00:36:10","guid":{"rendered":"http:\/\/www.corporate-eye.com\/main\/?p=48131"},"modified":"2021-01-07T18:09:57","modified_gmt":"2021-01-07T17:09:57","slug":"pinterest-best-practices-for-brands","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/pinterest-best-practices-for-brands\/","title":{"rendered":"Pinterest Best Practices for Brands"},"content":{"rendered":"

\"pinterestPinterest is an effective social media marketing tool, but few brands are actually using it effectively to connect with their target audiences.<\/p>\n

Before you launch your Pinterest marketing initiatives, consider how your audience uses Pinterest. It’s used differently by different groups of people, and it’s used differently than any other social media site.<\/p>\n

For example, people pin content in a fairly structured manner. Pins are related to categories in users’ minds and those categories turn into Pinterest boards. The same piece of content could be categorized in many different ways depending on the audience and the usage. That self-identified categorization system is also useful in helping people find content on Pinterest, particularly through their Pinterest feeds.<\/p>\n

Not only do you need to create boards related to your brand that are interesting to your target audience, but you need to put yourself in their minds and create boards and content using a relevant system of categorization. Most importantly, categories should be well integrated, so you can lead visitors through your brand story.\u00a0 Think of categorization as your brand’s visual map.<\/p>\n

Next, you need to pin a lot of interesting content, pin the best type of visuals<\/a>, share other people’s pins, invite others to pin content<\/a> on special brand boards, and interact with other users. When you pin content, keep your target audience’s categorization systems in mind. How do they use your pins? How do they categorize their own pins? How do they categorize your pins and your competitors’ pins?<\/p>\n

When you publish a pin, include a relevant description that makes it easier for people to identify how to categorize it in their own minds and within their own Pinterest activities. Avoid over-using keywords and hashtags that force a categorization to your pins.<\/p>\n

Pinterest published a Pinterest Best Practices Guide for Businesses<\/a> that offers excellent tips for writing great pin descriptions:<\/p>\n