{"id":47267,"date":"2014-01-22T02:19:53","date_gmt":"2014-01-22T01:19:53","guid":{"rendered":"http:\/\/www.corporate-eye.com\/main\/?p=47267"},"modified":"2014-01-22T02:19:53","modified_gmt":"2014-01-22T01:19:53","slug":"which-is-the-social-media-brand-leader","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/which-is-the-social-media-brand-leader\/","title":{"rendered":"Which is the Social Media Brand Leader?"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-47270 lazyload\" alt=\"social media apps icons smartphone mobile\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2014\/01\/social-media-apps-icons-smartphone-mobile.jpg\" width=\"320\" height=\"213\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2014\/01\/social-media-apps-icons-smartphone-mobile.jpg 320w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2014\/01\/social-media-apps-icons-smartphone-mobile-150x99.jpg 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2014\/01\/social-media-apps-icons-smartphone-mobile-300x199.jpg 300w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2014\/01\/social-media-apps-icons-smartphone-mobile-100x66.jpg 100w\" data-sizes=\"(max-width: 320px) 100vw, 320px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 320px; --smush-placeholder-aspect-ratio: 320\/213;\" \/>Facebook has the most users around the world, but is it really the social media brand leader? In recent years, Facebook has rolled out a number of features that make the brand seem like a market follower, not a market leader. Instead, Twitter seems to be the social media brand that competitors want to emulate.<\/p>\n<p>Facebook&#8217;s &#8220;follower&#8221; behavior brought Twitter features like @mentions and hashtags to the biggest social network, and now, <a href=\"http:\/\/newsroom.fb.com\/News\/782\/Finding-Popular-Conversations-on-Facebook\">Facebook has launched trending topics<\/a>&#8212;another well-known Twitter feature. Facebook isn&#8217;t the only social media brand emulating Twitter. Last week, <a href=\"http:\/\/weblogs.about.com\/b\/2014\/01\/16\/tumblr-mentions-good-or-bad.htm\">Tumblr rolled out @mentions<\/a>, too.<\/p>\n<p>Of course, these features are becoming more generic as more social media sites add them to their platforms. Adding a <a href=\"https:\/\/support.google.com\/plus\/answer\/1320457?hl=en\">+ sign before a Google+ user&#8217;s name<\/a> to mention them in a post and including an <a href=\"http:\/\/instagram-business.tumblr.com\/post\/33901670748\/instagram-mentions-now-translate-to-twitter\">@mention with an Instagram post<\/a> (owned by Facebook) are just two more examples of Twitter features going mainstream.<\/p>\n<p>As social media becomes more mature, we&#8217;re seeing more copying and less innovation. It&#8217;s a normal cycle, and until one of the current players in the marketplace launches a new feature that shakes up the industry (or a new player enters the market with something truly innovative), we&#8217;re likely to continue seeing this type of copying and improving (with the actual usefulness of the improvements up for debate and fairly subjective) among the leading brands.<\/p>\n<p>Today, Twitter seems to be positioned as the market leader from an &#8220;under the hood&#8221; perspective. However, it&#8217;s not the market leader based on market share. In the long term, which will be more important? If you look at a brand growth story like Google&#8217;s history, the &#8220;under the hood&#8221; perspective is the one that matters, but tackling a Facebook audience of 1 billion people is a tough hill to climb.<\/p>\n<p>In technology, innovation is the key to survival, and copying is a strategy that will end up failing in time. Which social media brand will be the leader a year from now? Two years from now? Five years from now? Or will there be a completely new group of social media brand leaders before the decade is over?<\/p>\n<p>If recent trends continue, the social media industry is wide open for a new market leader.<\/p>\n<p><em>Image: <a href=\"http:\/\/www.flickr.com\/photos\/jasonahowie\/8583949219\/\">Jason Howie<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook has the most users around the world, but is it really the social media brand leader? In recent years, Facebook has rolled out a number of features that make the brand seem like a market follower, not a market leader. Instead, Twitter seems to be the social media brand that competitors want to emulate. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":47270,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[100,156,393,391,8106,8107],"class_list":{"0":"post-47267","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brand","8":"tag-brand-strategy","9":"tag-market-follower","10":"tag-market-leader","11":"tag-market-share","12":"tag-market-strategy","13":"tag-social-media-brand","14":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Which is the Social Media Brand Leader? - Corporate Eye<\/title>\n<meta name=\"description\" content=\"Which social media brand is the market leader and which are followers? 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