{"id":4717,"date":"2009-03-11T00:12:50","date_gmt":"2009-03-11T00:12:50","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=4717"},"modified":"2019-12-17T20:25:17","modified_gmt":"2019-12-17T19:25:17","slug":"recession-bodes-well-for-ambient-media","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/recession-bodes-well-for-ambient-media\/","title":{"rendered":"Recession Bodes Well for Ambient Media"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignright size-full wp-image-4720 lazyload\" title=\"subway-ad\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/03\/subway-ad.jpg\" alt=\"subway-ad\" width=\"240\" height=\"180\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/03\/subway-ad.jpg 240w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/03\/subway-ad-150x112.jpg 150w\" data-sizes=\"(max-width: 240px) 100vw, 240px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 240px; --smush-placeholder-aspect-ratio: 240\/180;\" \/>Why is ambient advertising\u00a0growing as the economy plunges?\u00a0 Because everyone is looking for a way to make some extra money when the economy is weak.\u00a0 It&#8217;s a great time for brands to find super deals on ambient media placement and for new locations to get in on the action to make some extra cash.<\/p>\n<p>According to an article in <a href=\"http:\/\/www.brandweek.com\/bw\/content_display\/esearch\/e3i80d1ec935eeaef894feeddc8664aa2dc\" target=\"_blank\" rel=\"noopener noreferrer\">Brandweek<\/a>, the current recession is bringing a wider variety of ambient media placement opportunities to brands and advertisers than ever.\u00a0 Check out some of the more unique ambient media opportunities mentioned in the article:<!--more--><\/p>\n<ul>\n<li>The roof of a high school in Houston &#8211; 160,000 square feet of space that&#8217;s perfectly visible to airplane passengers arriving at or departing from George Bush Intercontinental Airport.<\/li>\n<li>Branded station stops on Chicago&#8217;s &#8220;L&#8221; transit line.<\/li>\n<li>Ad wrapped subway trains (inside and out) in New York City<\/li>\n<li>Ads on floors, station turnstiles and columns in New York City subway stations.<\/li>\n<li>Ads on city trash cans in Brooklyn, New York.<\/li>\n<li>8-foot ads on construction scaffolding in Brooklyn (not yet approved).<\/li>\n<li>Ads on the exteriors of school buses in a number of school districts across the United States.<\/li>\n<li>Naming rights for Colorado&#8217;s new state park (under consideration).<\/li>\n<li>Branded subway stations in New York City (under consideration).<\/li>\n<\/ul>\n<p>This type of ambient media advertising is at the center of debates from municipalities and businesses that need to make extra money vs. groups that don&#8217;t like the idea of seeing ads everywhere they turn.\u00a0 From a branding standpoint, if the target audience is available, out-of-the-box ambient advertising can be a great solution to drive brand awareness and business.\u00a0 However, our surroundings are already so cluttered with messages, it&#8217;s difficult for brands to stand out from the crowd.\u00a0 I argue that out-of-the-box advertising creative that enhances the environment rather than just filling it with yet another advertising message is the way to find common ground in this debate.\u00a0<\/p>\n<p>It makes me think of the current Kleenex promotion where artists were invited to submit concepts for the Kleenex tissue box commemorating Hispanic Heritage Month.\u00a0 Imagine a similar contest to create ads for a brand that would appear on the walls of the subway station (and the subways themselves) that people take to visit a popular New York City museum such as the Metropolitan Museum of Art.\u00a0 In other words, there are ways to make ambient advertising just as unique and interesting as the placement in order to enhance the environment and the brand.<\/p>\n<p>What do you think?<\/p>\n<p><em>Image: <\/em><a href=\"http:\/\/www.flickr.com\/photos\/moxievision\/3042953763\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Flickr<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why is ambient advertising\u00a0growing as the economy plunges?\u00a0 Because everyone is looking for a way to make some extra money when the economy is weak.\u00a0 It&#8217;s a great time for brands to find super deals on ambient media placement and for new locations to get in on the action to make some extra cash. According [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,95],"tags":[1347,1230,110,1348,1231],"class_list":{"0":"post-4717","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-best-practices","7":"category-brand","8":"tag-ambient-advertising","9":"tag-ambient-media","10":"tag-corporate-branding","11":"tag-kleenex-hispanic-heritage","12":"tag-outdoor-advertising","13":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Recession Bodes Well for 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