{"id":46813,"date":"2013-11-10T09:00:10","date_gmt":"2013-11-10T08:00:10","guid":{"rendered":"http:\/\/www.corporate-eye.com\/main\/?p=46813"},"modified":"2013-11-06T14:24:28","modified_gmt":"2013-11-06T13:24:28","slug":"searching-for-magic","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/searching-for-magic\/","title":{"rendered":"Searching for The Magic"},"content":{"rendered":"

\"the-magic\"
\nWhat do you call that object you use to change the channels when you’re watching television?<\/p>\n

In our house, we call it the pointy-click, which caused huge hilarity among the teens’ friends when this was revealed. It turned out, of course, that they all used different names for it… one called it the flicker-flacker, another called it the box, and so on. Personally, I think ‘pointy-click’ is very apt. <\/p>\n

It didn’t seem as though anyone used an ‘official’ name (which is, I suppose, the remote control device), and there wasn’t much consistency in usage either.<\/p>\n

This made me think about the words you’re using on your corporate website, especially in navigation. There’s a lot of scope for misunderstanding, or simply lack of comprehension, with the result that the visitor doesn’t achieve their goal in visiting. This might be because:<\/p>\n