{"id":46008,"date":"2013-09-19T09:08:25","date_gmt":"2013-09-19T10:08:25","guid":{"rendered":"http:\/\/www.corporate-eye.com\/main\/?p=46008"},"modified":"2013-09-04T07:08:55","modified_gmt":"2013-09-04T08:08:55","slug":"ethics-social-recruitment","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/ethics-social-recruitment\/","title":{"rendered":"Ethics and Choices in Social Media Recruitment"},"content":{"rendered":"

\"choice\"
\nTraditionally, recruitment has been about nothing more than finding the best candidate for the job. However, in recent years we\u2019ve seen a lot more time, attention and column inches dedicated to the ethics of the recruitment process; how companies are recruiting, where they are advertising and how they\u2019re reaching different aspects of the labour market are all under scrutiny. Workforce flexibility and excessive nepotism have all been debated hotly in parliament and, in the changing world of recruitment new technologies are rapidly being made to fit into line.<\/p>\n

With social media becoming an ever more powerful recruitment tool, ensuring your online recruitment is ethical recruitment is paramount to successful use of social media.<\/p>\n

Attracting a Broad Audience<\/h2>\n

If you\u2019re looking for bloggers, front end developers or SEO experts then Twitter might be the right place to look, but you could be missing out on a huge range of different applicants if you only use social media as a recruitment tool.<\/p>\n

Social media also has an incredibly temporary feel and if you\u2019re tweeting several times a day, you\u2019ll quickly find your recruitment drive eclipsed by other posts. You could easily be missing a slice of the market that you really should be attracting, seriously disadvantaging a number of quality applicants.<\/p>\n

Equal Opportunity<\/h2>\n

Providing internal and external applicants an equal opportunity to find a position isn\u2019t so easy on social media. Advertising on internal networks like Yammer will restrict your outlook only to internal candidates and public social networks generally attract more external candidates than internal.<\/p>\n

The best way to address this situation is to keep your copy homogenous and drive recruitment equally from different social media aspects, all linking in to one recruitment page. Keeping your corporate web capital simple and standardised is important to provide equal opportunity to all candidates.<\/p>\n

Finding the Best Candidate<\/h2>\n

It might seem appealing, easy and cheap to stick up a post on Twitter and give the internship to the first appropriate candidate. Though this might be a cost-effective method of recruiting and it does has a certain charm to it, it almost certainly will end up with you dismissing several quality candidates.<\/p>\n

It could also be deemed that by advertising only on social media such as LinkedIn, you\u2019re unfairly using your connections to take on employees. Though this isn\u2019t necessarily illegal, it won\u2019t do much for your reputation if it\u2019s uncovered.<\/p>\n

Though it\u2019s completely right for recruiters to be making the most of the capabilities of social media, it doesn\u2019t always mean it\u2019s smart practice to do so. With more pressure on recruiters to keep on the right side of ethical, it\u2019s key to keep thinking about how you\u2019re using social media and how your practice is affecting business generally.<\/p>\n","protected":false},"excerpt":{"rendered":"

Traditionally, recruitment has been about nothing more than finding the best candidate for the job. However, in recent years we\u2019ve seen a lot more time, attention and column inches dedicated to the ethics of the recruitment process; how companies are recruiting, where they are advertising and how they\u2019re reaching different aspects of the labour market […]<\/p>\n","protected":false},"author":18,"featured_media":46315,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,25],"tags":[],"class_list":{"0":"post-46008","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-best-practices","8":"category-careers","9":"entry"},"yoast_head":"\nEthics of Social Media 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