{"id":4567,"date":"2009-03-06T05:34:51","date_gmt":"2009-03-06T05:34:51","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=4567"},"modified":"2009-03-05T21:55:56","modified_gmt":"2009-03-05T21:55:56","slug":"jaguar-employees-vote-for-4-day-work-week-instead-of-layoffs","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/jaguar-employees-vote-for-4-day-work-week-instead-of-layoffs\/","title":{"rendered":"Jaguar Employees Vote for 4-Day Work Week Instead of Layoffs"},"content":{"rendered":"

The economy is at one of its lowest points in history.\u00a0 People are losing their jobs as corporate profits tumble.\u00a0 Companies are asking for and getting bailouts to stay afloat.\u00a0 What’s a luxury carmaker like Jaguar Land Rover<\/a> to do?\u00a0 Ask its employees for help – that’s what.<\/p>\n

I’m always talking to any business owner who will listen about how leveraging the strength of employees as brand advocates is one of the most powerful marketing and branding tools a company can have.\u00a0 Loyal employees are extremely vocal about the companies and brands they work for, and nothing is as powerful as word-of-mouth marketing in terms of retaining customers and finding new ones.<\/p>\n

Jaguar Land Rover took a huge step in nurturing employees as brand advocates this year.\u00a0 When the company realized it needed to cut back, executives turned to employees and asked them to vote for the option the company should pursue to stay on track financially.\u00a0 In the end, employees decided to reduce their work weeks<\/a> (and pay) from 5 days to 4 at the company’s plants.\u00a0 This would save jobs and give the company the money it needed.\u00a0 Also, bonuses were eliminated and pay was frozen.\u00a0 In return, the company promised there would be no mandatory job cuts for the next two years.<\/p>\n

In total, 15,000 U.K.-based employees cast their votes on the cost-cutting measures and 70% of union members accepted the final deal.\u00a0 While it’s terrible that the economy is in the toilet and anyone should have to make this kind of deal at all, at least the employees are included in the decision-making process and asked to buy into the final plan.\u00a0 That’s a much better way to retain and nurture brand advocates than force-feeding a plan that hurts employees’ livelihoods and makes them feel like they work for a dictatorship.\u00a0 While the corporate bureaucracy is certainly not a democracy, it’s nice to hear that Jaguar Land Rover made an effort to achieve a bipartisanship agreement.\u00a0 Now, if only the U.S. government could do the same thing.<\/p>\n

Your thoughts?<\/p>\n","protected":false},"excerpt":{"rendered":"

The economy is at one of its lowest points in history.\u00a0 People are losing their jobs as corporate profits tumble.\u00a0 Companies are asking for and getting bailouts to stay afloat.\u00a0 What’s a luxury carmaker like Jaguar Land Rover to do?\u00a0 Ask its employees for help – that’s what. I’m always talking to any business owner […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[95],"tags":[1206,1207,1318,928,1208,1315,1317,1316],"class_list":{"0":"post-4567","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-brand","7":"tag-brand-advocates","8":"tag-brand-ambassadors","9":"tag-brand-champions","10":"tag-corporate-brand","11":"tag-employee-brand-advocates","12":"tag-jaguar","13":"tag-jaguar-land-rover","14":"tag-land-rover","15":"entry"},"yoast_head":"\nJaguar Employees Vote for 4-Day Work Week Instead of Layoffs<\/title>\n<meta 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