{"id":45638,"date":"2013-09-10T09:04:05","date_gmt":"2013-09-10T10:04:05","guid":{"rendered":"http:\/\/www.corporate-eye.com\/main\/?p=45638"},"modified":"2013-09-04T07:04:43","modified_gmt":"2013-09-04T08:04:43","slug":"international-social-media","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/international-social-media\/","title":{"rendered":"How International is your Social Media?"},"content":{"rendered":"

\"international-communication\"
\nThe web is \u2018world wide\u2019, right? Well, yes, in theory; everyone can access almost anything at any time, all over the world. Providing you have the right security settings and a wifi connection, the wealth of data you can access really is massive. However, this data is only\u00a0 really useful if it\u2019s properly understood and interpreted, and when you think about all the information from all over the world, there\u2019s actually a lot of it that is not very friendly to the international reader.<\/p>\n

Much of the time this isn\u2019t a problem and we absorb only what we need to glean from the net, but there are occasions when things don\u2019t quite add up. Different languages, dialects, currencies and timezones are all possible problem areas when it comes to social media, and if you\u2019re looking to attract top international graduates, you need to be sure that your social media talks the language of the world.<\/p>\n

Setting a Tone<\/h2>\n

It\u2019s wise to set a businesslike tone across all your corporate web capital, but be careful when it comes to things like blog articles; it can be tempting to slip into a more informal mode of communication. While this is great for ninety per-cent of readers, be aware of the fact that some phrases might not translate all that well for the international reader.<\/p>\n

Informal business jargon, for example, translates particularly poorly. Asking someone to \u2018action\u2019 something, for example, isn\u2019t particularly helpful for someone who has learnt English as a second language – \u2018action\u2019 is normally a noun! Acronyms are just as bad for an international audience; while a native speaker can usually guess, an international audience may struggle.<\/p>\n

Geographical Restrictions<\/h2>\n

It\u2019s worth being aware of any geographical restrictions that might affect the exposure of your social media. Unless you\u2019re using copyright material with particular restrictions or have any specific branding requirements that prevent you from issuing global content, there\u2019s no reason for your content to be restricted just to the UK.<\/p>\n

Be particularly careful with things like Youtube videos or external links, these can be notorious for denying access in particular countries. Though sometimes and in some countries there\u2019s just nothing you can do, it can be worth having a chat to your IT department to see if they can help!<\/p>\n

Working with Details<\/h2>\n

When at work it\u2019s easy to assume that everyone is on the same level as you, but it\u2019s not always the case! Keep a very close eye on the details of everything you post on social media sites; if you\u2019re offering a live webcast at three o\u2019clock, is that three GMT or BST or CET?<\/p>\n

Currency often causes confusion, too, and though it\u2019s unlikely you\u2019ll ever have any serious problems, close attention to the details shows that you\u2019re accommodating for those who might be reading from other countries.<\/p>\n

If you\u2019re looking to attract top graduates from all over the world, you should ensure that your social media is accessible, easily understood and free from anything that might be exclusive to those reading from your own country.<\/p>\n","protected":false},"excerpt":{"rendered":"

The web is \u2018world wide\u2019, right? Well, yes, in theory; everyone can access almost anything at any time, all over the world. Providing you have the right security settings and a wifi connection, the wealth of data you can access really is massive. 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