EY press release<\/a> announcing the rebranding (and the appointment of a new CEO, Mark Weinberger), the shift to EY will bring consistency to the company brand in the 140 countries it operates in around the world. The rebranding will also, “demonstrate clearly and boldly who we are and reflect the goal we have recently set ourselves to be the number one brand in our profession.”<\/p>\nThe rebranding is also intended to reflect the EY corporate values. As Weinberger explains, \u201cour values are the fundamental beliefs of our organization and remain the bedrock of our culture. They are one of the most important sources of our organizational strength. We encourage and expect our people to demonstrate integrity, respect and teaming, have the energy, enthusiasm and courage to lead and build relationships based on doing the right thing.\u201d<\/p>\n
Can EY live up to those bold statements? Only time will tell. There is no better time for a company like EY to seize the opportunity to prove it can act honestly and responsibly. The video below provides more information about the rebranding effort.<\/p>\n
![\"EY](\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/07\/EY-logo-old-and-new-300x111.png\"){kind=logo}
July 1, 2013 saw the demise of another of the “Big Four” global audit and advisory brands when Ernst & Young rebranded as EY. The new EY brand includes not just a new name but also a new logo and tagline, “Building a better working world.”<\/p>\n