{"id":45301,"date":"2013-06-19T00:20:50","date_gmt":"2013-06-19T01:20:50","guid":{"rendered":"http:\/\/www.corporate-eye.com\/main\/?p=45301"},"modified":"2021-01-07T15:13:55","modified_gmt":"2021-01-07T14:13:55","slug":"3-out-of-4-brands-could-disappear-and-most-people-wouldnt-care","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/3-out-of-4-brands-could-disappear-and-most-people-wouldnt-care\/","title":{"rendered":"3 out of 4 Brands Could Disappear and Most People Wouldn’t Care"},"content":{"rendered":"

\"businessmanIs your brand meaningful? Marketing and communications company Havas Media Group<\/a> has been indexing brands based on a framework that connects human well-being with brands at a business level for years, and in 2013, most brands add little meaning to people’s lives.<\/p>\n

The Meaningful Brand Index is used to measure the benefit brands bring to people’s lives and ranks over 700 brands among 134,000 consumers in 23 countries using 12 “areas of well-being.” Those areas include health, financial, relationships, community, happiness, and more. After intensive analysis, each brand is ranked based on the effect it has on quality of life for consumers.<\/p>\n

The 2013 list is topped by the following 12 brands:<\/p>\n

    \n
  1. Google<\/li>\n
  2. Samsung<\/li>\n
  3. Microsoft<\/li>\n
  4. Nestle<\/li>\n
  5. Sony<\/li>\n
  6. IKEA<\/li>\n
  7. Dove<\/li>\n
  8. Nike<\/li>\n
  9. Walmart<\/li>\n
  10. DANONE<\/li>\n
  11. Philips<\/li>\n
  12. P&G<\/li>\n<\/ol>\n

    Interestingly, the majority of brands in the top 10 are technology brands. The top 10 sectors ranked overall are: retail, food and beverage, IT and consumer electronics, travel and tourism, consumer goods, media, public transport, auto, oil and energy\/utilities, telecom, and finance and insurance.<\/p>\n

    The rankings only tell a small part of the story though. Havas Media Group shared a number of key learnings from its analysis in a press release<\/a>:<\/p>\n