{"id":4504,"date":"2009-03-05T19:59:19","date_gmt":"2009-03-05T19:59:19","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=4504"},"modified":"2009-03-04T14:06:48","modified_gmt":"2009-03-04T14:06:48","slug":"thrift-corporate-website","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/thrift-corporate-website\/","title":{"rendered":"Thrift and the corporate website"},"content":{"rendered":"
\"Thrift<\/div>\n

Are you really making the most of your corporate material? All of it?<\/p>\n

I was with a motion-graphics designer the other day, and he showed me some of his showreels … which included quite a bit of communications presentations, film and Flash work for major companies. You’d have heard of most of these companies, and I’ve visited their websites. Often.<\/p>\n

Yet this fantastic work that he’d developed, that was being used for internal conferences or for trade-show backgrounds, wasn’t available on their websites.<\/p>\n

I wonder why not?<\/p>\n

Internal communications … I can see that there might be something that wasn’t to be communicated outside the company. But how difficult would it be to get that bit edited out?<\/p>\n

Trade-show work … that’s already been made available to the public, hasn’t it?<\/p>\n

It just seems like such a waste. Not only of these beautiful pieces of work, but of the money and time spent on developing them. A bit of re-use, particularly in these straitened times, can go a long way.<\/p>\n

What visual material have you developed in the past that could be re-used on your site, either as it is, or in another form?<\/p>\n","protected":false},"excerpt":{"rendered":"

Are you really making the most of your corporate material? All of it? I was with a motion-graphics designer the other day, and he showed me some of his showreels … which included quite a bit of communications presentations, film and Flash work for major companies. 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