{"id":4473,"date":"2009-03-09T15:32:26","date_gmt":"2009-03-09T15:32:26","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=4473"},"modified":"2009-03-06T09:48:25","modified_gmt":"2009-03-06T09:48:25","slug":"lights-and-bushels","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/lights-and-bushels\/","title":{"rendered":"Lights and Bushels"},"content":{"rendered":"

In case you haven\u2019t spent quality time customizing your personal information environment, I highly recommend it. My home page of selected news pays off daily, bringing me several Careers-related RSS feeds and much (much) more.\u00a0 On a recent morning, one “buzz” source offered an item about five radically healthy yet inexpensive foods<\/a>. I wanted to know what the five foods are . . .<\/p>\n

Could I find that out in the five seconds it would take to read five words? No indeed. I had to watch a five-minute video. A perfectly okay video of an ABC News <\/em>segment, but I didn\u2019t want to spend time watching it. I just wanted the information. (Here\u2019s a gift of three minutes, in case you\u2019re interested: frozen veggies, canned salmon, edamame, sweet potatoes, and brown rice.)<\/p>\n

In reviewing Careers sites, I very often experience the same frustration. In some cases, and particularly in employee testimonials and day-in-the-life videos, the medium is necessary for the message. There is no bullet point version, and seeing\/hearing the people and events is an important aspect of the information.<\/p>\n

In other cases, though, I\u2019d like to get the info without the video\u2014or at least have that choice. And even where the video is<\/em> key information, I\u2019d like to have something left over from my investment of viewing time. Could I have a text summary after the video? Maybe even a transcript?<\/p>\n

Deloitte<\/a> does a great job on this!<\/p>\n

\"deloitte-video\"<\/a><\/p>\n

Merck<\/a> is another company that offers video transcripts\u2014but the implementation is less appealing, since you have to open a PDF to see the transcript.<\/div>\n
This same lament applies to Flash maps. It\u2019s neat to click on a city or country and see where jobs might be available. But if the map isn\u2019t connected with actual, available positions\u2014what have I gained?<\/div>\n

Once again, Deloitte is on track:<\/p>\n

\"deloitte-map\"<\/a><\/p>\n

From the Deloitte map<\/a>, you can click through to a specific location and see not only detail about the office, but available jobs. And if you prefer a text search, just change tabs.<\/div>\n

\"deloitte-link\"<\/a><\/span>Does Deloitte have everything right? Not quite. And that\u2019s the reason for the post title.<\/p>\n

Deloitte hides its nice video\/transcript offering under a bushel. It\u2019s not in the left (main) navigation, and not reached from any text links. To get there, you would have to decide to click on a rather vague graphic titled “Career Insights,” which is located at the bottom of a right-hand column.<\/p>\n

So as a practical action item . . . consider these suggestions:<\/p>\n