{"id":44525,"date":"2013-05-01T12:05:42","date_gmt":"2013-05-01T13:05:42","guid":{"rendered":"http:\/\/www.corporate-eye.com\/main\/?p=44525"},"modified":"2013-04-23T13:12:15","modified_gmt":"2013-04-23T14:12:15","slug":"keeping-alumni-engaged","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/keeping-alumni-engaged\/","title":{"rendered":"Careers: Keeping Alumni Engaged"},"content":{"rendered":"

\"tesco-alumni-s\"<\/a><\/span>Many corporations underestimate the importance of alumni relations in perception of corporate brand.<\/p>\n

Tesco has capitalized upon this often untapped resource by adding a link to a very attractive alumni network site to the footer of their corporate site<\/a>. \u00a0(For the alumni site click here<\/a>)<\/p>\n

It is obvious that the alumni site is genuinely up-to-date and well maintained, with blogs, announcements, news, etc.\u00a0 It also welcomes new members, and refreshes the page regularly with the names of each new member. This not only adds a personal feel to the site, but also indicates popularity, making the site even more enticing.<\/p>\n

Alumni are likely to benefit corporations by serving as customers, suppliers, competitors, returnees, shareholders, etc. Corporations would be wise to follow Tesco\u2019s example<\/p>\n","protected":false},"excerpt":{"rendered":"

Many corporations underestimate the importance of alumni relations in perception of corporate brand. Tesco has capitalized upon this often untapped resource by adding a link to a very attractive alumni network site to the footer of their corporate site. \u00a0(For the alumni site click here) It is obvious that the alumni site is genuinely up-to-date […]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[6829],"tags":[],"class_list":{"0":"post-44525","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-snippets","7":"entry"},"yoast_head":"\nCareers: Keeping Alumni Engaged - Corporate Eye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/keeping-alumni-engaged\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Careers: Keeping Alumni Engaged - Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"Many corporations underestimate the importance of alumni relations in perception of corporate brand. 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