{"id":44321,"date":"2013-04-16T08:17:46","date_gmt":"2013-04-16T09:17:46","guid":{"rendered":"http:\/\/www.corporate-eye.com\/main\/?p=44321"},"modified":"2021-01-08T09:57:07","modified_gmt":"2021-01-08T08:57:07","slug":"5-ways-content-connect-online","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/5-ways-content-connect-online\/","title":{"rendered":"5 Proven Ways Content Can Connect With An Online Audience"},"content":{"rendered":"

\"all-about-you\"
\nWhat\u2019s the best way to make an audience remember your product?<\/p>\n

Make it about them.<\/strong><\/p>\n

This may seem fairly obvious \u2013 after all, it\u2019s common knowledge that marketing a product in ways that relate to a target audience is certainly effective marketing practice.<\/p>\n

But why?<\/p>\n

The explanation lies in the Self-Reference Effect. The Self\u2013Reference Effect is the tendency for people to remember information about themselves more than information that does not pertain to their needs, interests, or goals. In other words, memories that pertain directly to a person are held the longest and recalled the easiest.[1] <\/sup><\/a>This has substantial implications for corporate website content.<\/p>\n

The Layers of the Mind \u2013 The Mechanisms Of The Self-Reference Effect<\/strong><\/p>\n

The Self-Reference Effect actually has its roots in the work of researchers Craik and Tulving, who found that people remember (or don\u2019t remember) things based upon how deeply their mind processes information. They explain that memory has layers, and people remember things longer, and recall them easier, when these things are processed at the deepest layer. In contrast, things that are remembered at a shallow level are quickly washed away and forgotten.[2]<\/sup><\/a><\/p>\n

Therefore, in order for your product to be memorable, it must be processed at a deeper level. But how can this can be accomplished through website content?<\/p>\n

The \u201cIt\u2019s All About Me\u201d Effect<\/strong><\/p>\n

Building upon the work of Craik and Tulving, subsequent researchers have isolated the most effective way to present products in ways that foster deep level processing. More specifically, it seems that personally relevant information is processed at the deepest of levels. The more personally relevant a piece of information, the deeper it will be processed. And the deeper it is processed, the longer it will reside in memory.[1]<\/sup><\/a><\/p>\n

The Self-Reference Effect plays a key role in consumer attitudes toward the products and the marketing techniques that promote them. For example, research shows that an audience relates more to models that are similar in ethnicity.[3]<\/sup><\/a> One study showed that Asian consumers were more likely to purchase non-Asian products when it was endorsed by an Asian model.[4]<\/sup><\/a><\/p>\n

These two examples show the power of audience connection. In order to make a product memorable, then corporations must, above all things, make it relatable. And they can do so through the content of their website.<\/p>\n

How To Use Website Content To Boost The Self-Reference Effect<\/strong><\/p>\n

Below are several guidelines that can be applied to website content to enhance the Self-Reference Effect:[5]<\/sup><\/a><\/p>\n

    \n
  1. Prompting<\/strong> \u2013 Prompt readers to think about themselves with statements such as: \u201cThink back to the last time you\u2026\u201d Then follow it with relevant product information. This will generate a connection between product and consumer.<\/li>\n
  2. Slice-Of-Life Statements<\/strong> \u2013 Discuss a problem that is common to your audience. This will pique their interest and solidify a personal connection to your product.<\/li>\n
  3. Gender Role Portrayals<\/strong> \u2013 Determine which gender your product relates to and create content about your product that is tailored to their interests and reading styles.<\/li>\n
  4. It\u2019s All About \u2018You\u2019<\/strong> \u2013 Using the word \u2018you\u2019<\/em> in online content is surprisingly powerful. Refrain from using the pronoun \u201cI<\/em>\u201d which detracts the reader\u2019s attention from themselves. Also, writing in second person has been found to be more effective than third-person testimonials.<\/li>\n
  5. The Power of a Question<\/strong> \u2013 Ask the audience a question that links a product benefit to their needs. For example, a milk company may ask: \u201cAre you getting enough calcium in your diet?\u201d<\/em><\/li>\n<\/ol>\n

    Try implementing these simple techniques into your online content. This can be in the form of blogs, website content, Tweets, posts, etc. Doing so will make your product both memorable and marketable.<\/p>\n

     <\/p>\n

    References<\/strong><\/p>\n

    [1] <\/sup>Rogers, TP, Kuiper, NA, & Kirker, WS (1977) Self-reference and the encoding of personal information.<\/a><\/p>\n

    [2] <\/sup>Craik, FIM, Tulving, E (1975) Depth of processing and the retention of word<\/a>s<\/p>\n

    [3]<\/sup> Martin, Lee, & Fernandez (2002) Using self referencing to explain the effectiveness of ethnic minority models in advertising<\/a><\/p>\n

    [4]<\/sup> Martin, Kwai-Choi Lee, & Yang (2006) The influence of ad model ethnicity and self referencing upon attitudes: Evidence from New Zealand<\/a><\/p>\n

    [5] <\/sup>Debevec, K, Spotts, HE, Kernan, JB (1987) The self-reference effect in persuasion implications for marketing strategy<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    What\u2019s the best way to make an audience remember your product? Make it about them. This may seem fairly obvious \u2013 after all, it\u2019s common knowledge that marketing a product in ways that relate to a target audience is certainly effective marketing practice. But why? The explanation lies in the Self-Reference Effect. The Self\u2013Reference Effect […]<\/p>\n","protected":false},"author":1,"featured_media":44678,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[7539,9],"tags":[],"class_list":{"0":"post-44321","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-audience-connection","8":"category-best-practices","9":"entry"},"yoast_head":"\n5 ways to improve your online marketing | Corporate Eye<\/title>\n<meta name=\"description\" content=\"Online marketing: people remember information about themselves better than any other info. 5 ways to make your audience remember your online content better.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/5-ways-content-connect-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 ways to improve your online marketing | Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"Online marketing: people remember information about themselves better than any other info. 5 ways to make your audience remember your online content better.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/5-ways-content-connect-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:published_time\" content=\"2013-04-16T09:17:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-08T08:57:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/03\/you.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"532\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lucy Nixon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucy Nixon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/5-ways-content-connect-online\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/5-ways-content-connect-online\/\"},\"author\":{\"name\":\"Lucy Nixon\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/d273bf7421dc8f5fec96785876b760e2\"},\"headline\":\"5 Proven Ways Content Can Connect With An Online Audience\",\"datePublished\":\"2013-04-16T09:17:46+00:00\",\"dateModified\":\"2021-01-08T08:57:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/5-ways-content-connect-online\/\"},\"wordCount\":692,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/5-ways-content-connect-online\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/03\/you.jpg\",\"articleSection\":[\"Audience Connection\",\"Best Practices\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/5-ways-content-connect-online\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/5-ways-content-connect-online\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/5-ways-content-connect-online\/\",\"name\":\"5 ways to improve your online marketing | Corporate Eye\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/5-ways-content-connect-online\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/5-ways-content-connect-online\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/03\/you.jpg\",\"datePublished\":\"2013-04-16T09:17:46+00:00\",\"dateModified\":\"2021-01-08T08:57:07+00:00\",\"description\":\"Online marketing: people remember information about themselves better than any other info. 5 ways to make your audience remember your online content better.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/5-ways-content-connect-online\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/5-ways-content-connect-online\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/5-ways-content-connect-online\/#primaryimage\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/03\/you.jpg\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/03\/you.jpg\",\"width\":800,\"height\":532},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/5-ways-content-connect-online\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.corporate-eye.com\/main\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Proven Ways Content Can Connect With An Online Audience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"name\":\"Corporate Eye\",\"description\":\"...compare, compete, excel\",\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\",\"name\":\"Corporate Eye\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"width\":283,\"height\":42,\"caption\":\"Corporate Eye\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/lucynixon\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/d273bf7421dc8f5fec96785876b760e2\",\"name\":\"Lucy Nixon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/538dc739f95aa5a2fd75d054808b18b2afa37a9282a7a8f87001a77dc128d759?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/538dc739f95aa5a2fd75d054808b18b2afa37a9282a7a8f87001a77dc128d759?s=96&d=identicon&r=g\",\"caption\":\"Lucy Nixon\"},\"description\":\"Lucy is Editor at Corporate Eye\",\"sameAs\":[\"http:\/\/www.corporate-eye.com\",\"https:\/\/x.com\/lucynixon\"],\"url\":\"https:\/\/www.corporate-eye.com\/main\/author\/lucy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 ways to improve your online marketing | Corporate Eye","description":"Online marketing: people remember information about themselves better than any other info. 5 ways to make your audience remember your online content better.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.corporate-eye.com\/main\/5-ways-content-connect-online\/","og_locale":"en_US","og_type":"article","og_title":"5 ways to improve your online marketing | Corporate Eye","og_description":"Online marketing: people remember information about themselves better than any other info. 5 ways to make your audience remember your online content better.","og_url":"https:\/\/www.corporate-eye.com\/main\/5-ways-content-connect-online\/","og_site_name":"Corporate Eye","article_published_time":"2013-04-16T09:17:46+00:00","article_modified_time":"2021-01-08T08:57:07+00:00","og_image":[{"width":800,"height":532,"url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/03\/you.jpg","type":"image\/jpeg"}],"author":"Lucy Nixon","twitter_card":"summary_large_image","twitter_creator":"@lucynixon","twitter_site":"@lucynixon","twitter_misc":{"Written by":"Lucy Nixon","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.corporate-eye.com\/main\/5-ways-content-connect-online\/#article","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/5-ways-content-connect-online\/"},"author":{"name":"Lucy Nixon","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/d273bf7421dc8f5fec96785876b760e2"},"headline":"5 Proven Ways Content Can Connect With An Online Audience","datePublished":"2013-04-16T09:17:46+00:00","dateModified":"2021-01-08T08:57:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/5-ways-content-connect-online\/"},"wordCount":692,"commentCount":0,"publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/5-ways-content-connect-online\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/03\/you.jpg","articleSection":["Audience Connection","Best Practices"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.corporate-eye.com\/main\/5-ways-content-connect-online\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.corporate-eye.com\/main\/5-ways-content-connect-online\/","url":"https:\/\/www.corporate-eye.com\/main\/5-ways-content-connect-online\/","name":"5 ways to improve your online marketing | Corporate Eye","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/5-ways-content-connect-online\/#primaryimage"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/5-ways-content-connect-online\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/03\/you.jpg","datePublished":"2013-04-16T09:17:46+00:00","dateModified":"2021-01-08T08:57:07+00:00","description":"Online marketing: people remember information about themselves better than any other info. 5 ways to make your audience remember your online content better.","breadcrumb":{"@id":"https:\/\/www.corporate-eye.com\/main\/5-ways-content-connect-online\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.corporate-eye.com\/main\/5-ways-content-connect-online\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/5-ways-content-connect-online\/#primaryimage","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/03\/you.jpg","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/03\/you.jpg","width":800,"height":532},{"@type":"BreadcrumbList","@id":"https:\/\/www.corporate-eye.com\/main\/5-ways-content-connect-online\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.corporate-eye.com\/main\/"},{"@type":"ListItem","position":2,"name":"5 Proven Ways Content Can Connect With An Online Audience"}]},{"@type":"WebSite","@id":"https:\/\/www.corporate-eye.com\/main\/#website","url":"https:\/\/www.corporate-eye.com\/main\/","name":"Corporate Eye","description":"...compare, compete, excel","publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.corporate-eye.com\/main\/#organization","name":"Corporate Eye","url":"https:\/\/www.corporate-eye.com\/main\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","width":283,"height":42,"caption":"Corporate Eye"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/lucynixon"]},{"@type":"Person","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/d273bf7421dc8f5fec96785876b760e2","name":"Lucy Nixon","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/538dc739f95aa5a2fd75d054808b18b2afa37a9282a7a8f87001a77dc128d759?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/538dc739f95aa5a2fd75d054808b18b2afa37a9282a7a8f87001a77dc128d759?s=96&d=identicon&r=g","caption":"Lucy Nixon"},"description":"Lucy is Editor at Corporate Eye","sameAs":["http:\/\/www.corporate-eye.com","https:\/\/x.com\/lucynixon"],"url":"https:\/\/www.corporate-eye.com\/main\/author\/lucy\/"}]}},"modified_by":"Lucy Nixon","_links":{"self":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/44321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/comments?post=44321"}],"version-history":[{"count":6,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/44321\/revisions"}],"predecessor-version":[{"id":52998,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/44321\/revisions\/52998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media\/44678"}],"wp:attachment":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media?parent=44321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/categories?post=44321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/tags?post=44321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}