{"id":44062,"date":"2013-03-06T17:37:09","date_gmt":"2013-03-06T18:37:09","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=44062"},"modified":"2021-01-07T15:13:53","modified_gmt":"2021-01-07T14:13:53","slug":"how-and-when-uk-consumers-will-share-private-data-with-brands-infographic","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/how-and-when-uk-consumers-will-share-private-data-with-brands-infographic\/","title":{"rendered":"How and When UK Consumers Will Share Private Data with Brands [Infographic]"},"content":{"rendered":"

\"privateIn the 2012 Data Tracking<\/a> study published by DMA (sponsored by Equifax) last week, 1193 UK adults shared their opinions about when and how they’ll share personal information with brands. The good news for brands is that the number of consumers who claim to be willing to share private data with brands has sky-rocketed over the past 18 months.<\/p>\n

Specifically, the number of people who are willing to share personal data with brands that are “selling products they might consider buying” increased by 48% during the past 18 months. Furthermore, the number of people who are willing to share personal information with brands that are “selling products they have to buy” has jumped from 56% to 63% in the past 18 months. Another significant increase was found in the number of people who are willing to provide their name, address, and email address (referred to as “basic information”) to brands, which\u00a0 grew by 63% in the past 18 months.<\/p>\n

However, not all brands fare as well when it comes to convincing consumers to share personal data. Brands that offer clear security policies and follow best practices to secure consumer trust are having much more success in obtaining consumer private data than brands that don’t prioritize these activities.<\/p>\n

You can follow the link above to view the full report and see some highlights in the infographic below. Key findings include:<\/p>\n