{"id":43989,"date":"2013-03-18T08:27:25","date_gmt":"2013-03-18T09:27:25","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=43989"},"modified":"2013-03-04T11:31:53","modified_gmt":"2013-03-04T12:31:53","slug":"about-what-you-do","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/about-what-you-do\/","title":{"rendered":"About: What Do You Do?"},"content":{"rendered":"<p><span class=\"alignright\"><a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/03\/roche-home-quiz.png\"><img decoding=\"async\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/03\/roche-home-quiz-s-300x165.png\" alt=\"\" title=\"Roche quiz\" width=\"300\" height=\"165\" class=\"alignright size-medium wp-image-44026 lazyload\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/03\/roche-home-quiz-s-300x165.png 300w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/03\/roche-home-quiz-s-150x82.png 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/03\/roche-home-quiz-s.png 705w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/165;\" \/><\/a><\/span><a href=\"http:\/\/www.roche.com\">Roche<\/a>, a renowned biotechnology company focused on Personalized Healthcare (PHC) research and development, implements a creative innovation that taps into the versatility of benefits that their website can bring to the corporation.<\/p>\n<p>They recognize the fact that people are often confused by what large corporates actually do, particularly if they are in a technical area such as Roche. After all, who really understands biotechnology?<\/p>\n<p>Roche sidesteps this communication barrier by offering a short quiz on their <a href=\"http:\/\/www.roche.com\">home page<\/a>. The quiz is designed to explain exactly what their company does.<\/p>\n<p>This web design maneuver brings interactivity to their website, thus engaging their audience. In addition, the quiz generates both appreciation and curiosity in the reader, encouraging them to dig deeper into the website.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Roche, a renowned biotechnology company focused on Personalized Healthcare (PHC) research and development, implements a creative innovation that taps into the versatility of benefits that their website can bring to the corporation. They recognize the fact that people are often confused by what large corporates actually do, particularly if they are in a technical area [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[6829],"tags":[],"class_list":{"0":"post-43989","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-snippets","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About: What Do You Do? - Corporate Eye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/about-what-you-do\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About: What Do You Do? - Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"Roche, a renowned biotechnology company focused on Personalized Healthcare (PHC) research and development, implements a creative innovation that taps into the versatility of benefits that their website can bring to the corporation. They recognize the fact that people are often confused by what large corporates actually do, particularly if they are in a technical area [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/about-what-you-do\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:published_time\" content=\"2013-03-18T09:27:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/03\/roche-home-quiz-s-300x165.png\" \/>\n<meta name=\"author\" content=\"Erica Harrison\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erica Harrison\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/about-what-you-do\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/about-what-you-do\/\"},\"author\":{\"name\":\"Erica Harrison\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a5e2b029e813263bdb7c09deb0aef21e\"},\"headline\":\"About: What Do You Do?\",\"datePublished\":\"2013-03-18T09:27:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/about-what-you-do\/\"},\"wordCount\":127,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/about-what-you-do\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/03\/roche-home-quiz-s-300x165.png\",\"articleSection\":[\"Snippets\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/about-what-you-do\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/about-what-you-do\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/about-what-you-do\/\",\"name\":\"About: What Do You Do? 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