{"id":43574,"date":"2013-02-15T08:45:37","date_gmt":"2013-02-15T09:45:37","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=43574"},"modified":"2013-02-13T12:22:32","modified_gmt":"2013-02-13T13:22:32","slug":"growing-social-media-network","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/growing-social-media-network\/","title":{"rendered":"Growing Your Social Media Network"},"content":{"rendered":"<p><span class=\"alignright\"><img decoding=\"async\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/02\/grow-social-300x274.jpg\" alt=\"\" title=\"grow-social\" width=\"300\" height=\"274\" class=\"alignright size-medium wp-image-43717 lazyload\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/02\/grow-social-300x274.jpg 300w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/02\/grow-social-150x137.jpg 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/02\/grow-social.jpg 600w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/274;\" \/><\/span>There is so much potential to use social media for recruitment, but whatever you say or do, all of it will fall flat if you don\u2019t have the right audience. Many firms make great use of their web capital and are very active on all forms of social media, but simply don\u2019t have the audience for their tweets, updates and articles to make the required impact.<\/p>\n<p>Though a great portion of good social media management is creating quality content, it\u2019s no use without the right followers. However, growing a social media network isn\u2019t always easy and does require delicate handling, so make sure you stick to the tips below:<\/p>\n<h2>Organic Growth<\/h2>\n<p>The best way by far to grow a social network is to generate organic growth: that\u2019s people subscribing to your page out of their own interest.<\/p>\n<p>To maximise natural subscriptions you need, firstly, to create great, readable content, or at least be offering something to your followers, but you can use various tricks to maximise who clicks. Attracting shares and re-tweets should help to expose your network to those not currently inside.<\/p>\n<h2>Adding Subscribers<\/h2>\n<p>Careful adding (or following) of those who may be interested in what you have to offer can be an effective way of reaching new contacts, but it can be very time consuming. \u2018Random\u2019 adds are unlikely to get you very far, particularly on networks like Facebook or LinkedIn where the target may reject you in one click.<\/p>\n<p>However, use the resources you have: most email addresses on your mailing list will be linked to a Facebook or Twitter profile, so an add may be appreciated.<\/p>\n<h2>Quality Links<\/h2>\n<p>The most successful preacher speaks to the most interested audience, not to the biggest one. A large social network may seem like an obvious target, but it\u2019s much better to have a small number of active and interested followers.<\/p>\n<p>Size will help you to attract new links, but be careful: it\u2019s very easy to make someone lose interest in your business if you\u2019re too forward with your social media.<\/p>\n<p>Great web capital should, in theory, bring in readers by itself, but you should be active in finding new links and growing your network. The right audience is essential to maximising the potential of your web activity, so make sure you\u2019re nurturing it carefully.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is so much potential to use social media for recruitment, but whatever you say or do, all of it will fall flat if you don\u2019t have the right audience. Many firms make great use of their web capital and are very active on all forms of social media, but simply don\u2019t have the audience [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":43717,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,25],"tags":[],"class_list":{"0":"post-43574","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-best-practices","8":"category-careers","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Growing Your Social Media Network - Corporate Eye<\/title>\n<meta name=\"description\" content=\"Much of social media management for recruitment is creating quality content, but growing your social media network matters too. Focus on the right people.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/growing-social-media-network\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Growing Your Social Media Network - Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"Much of social media management for recruitment is creating quality content, but growing your social media network matters too. Focus on the right people.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/growing-social-media-network\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-15T09:45:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/02\/grow-social.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"548\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Goodsir\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Goodsir\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/growing-social-media-network\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/growing-social-media-network\/\"},\"author\":{\"name\":\"Tom Goodsir\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/06c95ad4f17c31ef7ecc4fefb74d1741\"},\"headline\":\"Growing Your Social Media Network\",\"datePublished\":\"2013-02-15T09:45:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/growing-social-media-network\/\"},\"wordCount\":399,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/growing-social-media-network\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/02\/grow-social.jpg\",\"articleSection\":[\"Best Practices\",\"Careers\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/growing-social-media-network\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/growing-social-media-network\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/growing-social-media-network\/\",\"name\":\"Growing Your Social Media Network - Corporate Eye\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/growing-social-media-network\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/growing-social-media-network\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/02\/grow-social.jpg\",\"datePublished\":\"2013-02-15T09:45:37+00:00\",\"description\":\"Much of social media management for recruitment is creating quality content, but growing your social media network matters too. 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