{"id":4355,"date":"2009-03-02T14:05:42","date_gmt":"2009-03-02T14:05:42","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=4355"},"modified":"2013-08-20T12:05:39","modified_gmt":"2013-08-20T13:05:39","slug":"good-places-to-work","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/good-places-to-work\/","title":{"rendered":"Places I want to work (Surprise #1)"},"content":{"rendered":"<div class=\"pqRight\"><a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/hd-full1.jpg\"><img decoding=\"async\" title=\"Home Depot Careers\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/hd-full1-300x293.jpg\" alt=\"Home Depot Careers\" width=\"300\" height=\"293\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/293;\" \/><\/a><\/div>\n<p>As I surf around looking at Careers sites, I try to put myself in the place of someone who really might want a job at that company.  For example:  If I wanted to work at (say) <a href=\"https:\/\/careers.homedepot.com\/\" target=\"_blank\" rel=\"noopener\">Home Depot<\/a>, how would I react to their Careers presentation?<\/p>\n<p>Let\u2019s specify that Home Depot would not be a natural fit for me.  Although I actually am very handy, and love tools&#8211;I\u2019d be hard-pressed to work eight hours a day in a retail environment.  (At least for more than a few weeks.)  And for various reasons, I don\u2019t think they would hire me!  But I was surprisingly charmed by Home Depot\u2019s Careers site, and found myself wishing that I could join \u201cthe team.\u201d<\/p>\n<p>What won me over?<\/p>\n<ul>\n<li>A clean look that captures the company brand, but also adds a Careers personality.<\/li>\n<li> Attention to detail\u2014little things about the messaging that add up to a nice impression.<\/li>\n<li>An inviting, inclusive emotional appeal that\u2019s not too obvious.<\/li>\n<li>A \u201cbigger picture\u201d view of opportunities with the company.<\/li>\n<li>A feeling that the company respects job seekers.<\/li>\n<\/ul>\n<p>Drilling down to specific sections of the page:<br \/>\n<a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/hd-main-area.jpg\"><img decoding=\"async\" title=\"Home Depot Careers\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/hd-main-area-300x274.jpg\" alt=\"Home Depot Careers\" width=\"300\" height=\"274\" align=\"right\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/274;\" \/><\/a><\/p>\n<div class=\"clearall\">First, I like the picture at top in the main area because the smiles seem sincere, not posed.  Second, I like the picture because the diversity seems natural, not forced.  And third\u2014I like the effect of the whole composition, especially how the word \u201cPassion\u201d stands out and draws my attention.<\/div>\n<p>Attention to design detail shows up with the reflection effects beneath the three smaller pictures.  A simple touch, but it creates a depth and reality that wouldn\u2019t be there if the images were set in flat.  And care for messaging is evident in the headline question:  \u201cWhat Will You Build?\u201d  It uses the brand-appropriate metaphor of building in just the right way\u2014to connect the Home Depot business model with my personal career.<\/p>\n<p>The next bit of detail adds a little fun:<br \/>\n<a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/hd-filmstrip1.jpg\"><img decoding=\"async\" title=\"Home Depot Careers\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/hd-filmstrip1.jpg\" alt=\"Home Depot Careers\" width=\"571\" height=\"201\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 571px; --smush-placeholder-aspect-ratio: 571\/201;\" \/><\/a><\/p>\n<div class=\"clearall\" style=\"text-align: left;\">Since video testimonials are found on so many sites now, the extra touch of a playful title (\u201cBehind the Apron\u201d) makes this feature stand out.  And the photographs have active energy\u2014especially the Merchandising high-five and that great attitude from the \u201cPro Sales Associate.\u201d<\/div>\n<p><span class=\"alignright\"><a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/hd-careers-list1.jpg\"><img decoding=\"async\" title=\"Home Depot Careers\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/hd-careers-list1.jpg\" alt=\"Home Depot Careers\" width=\"182\" height=\"174\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 182px; --smush-placeholder-aspect-ratio: 182\/174;\" \/><\/a><\/span><br \/>\nA big plus for me was the prominent list of Career options.  As a Home Depot shopper, my image of the company was mainly about people stocking and selling in the warehouse-style stores.  I hadn\u2019t thought about EXPO Design Centers as part of Home Depot, or about opportunities in Installation, Call Centers, etc.<\/p>\n<p>So this information expanded my perception of the company and made me think\u2014wait, there might be a job fit for me somewhere in Home Depot after all.<\/p>\n<div class=\"clearall\"><\/div>\n<p><a href=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/hd-left-nav.jpg\"><img decoding=\"async\" title=\"Home Depot Careers\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/hd-left-nav-130x300.jpg\" alt=\"Home Depot Careers\" width=\"130\" height=\"300\" class=\"noborder lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 130px; --smush-placeholder-aspect-ratio: 130\/300;\" \/><\/a>Finally, I appreciated the easy access to tools and information provided on the left-side navigation bar.   I get a quick impression that Home Depot has taken my needs into consideration, both as a site visitor and as a potential employee.  They have provided a language choice and search functionality, and they are offering me information on customized employment programs, growth opportunities, and the Home Depot work environment.<\/p>\n<p>Plus&#8211;the employee access gateway invites me to wonder what\u2019s on the other side of that \u201cCareer Depot\u201d button!  And here we take a crucial step in engagement, because now I\u2019m imagining myself as an employee.<\/p>\n<p>All in all, Home Depot Careers doesn\u2019t break any new ground\u2014but it covers the basics very well and connects effectively with the visitor.  So it\u2019s made my very short list of sites that sell the company well!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As I surf around looking at Careers sites, I try to put myself in the place of someone who really might want a job at that company. For example: If I wanted to work at (say) Home Depot, how would I react to their Careers presentation? Let\u2019s specify that Home Depot would not be a [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,25],"tags":[8246,8249,329],"class_list":{"0":"post-4355","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-best-practices","7":"category-careers","8":"tag-best-practices","9":"tag-careers","10":"tag-recruitment","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Places I want to work (Surprise #1) - Corporate Eye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/good-places-to-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Places I want to work (Surprise #1) - Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"As I surf around looking at Careers sites, I try to put myself in the place of someone who really might want a job at that company. 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