{"id":43507,"date":"2013-02-08T09:18:44","date_gmt":"2013-02-08T10:18:44","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=43507"},"modified":"2013-02-04T17:19:36","modified_gmt":"2013-02-04T18:19:36","slug":"media-multi-format","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/media-multi-format\/","title":{"rendered":"Media: multimedia news and insight"},"content":{"rendered":"<p><span class=\"alignright\"><img decoding=\"async\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/01\/hsbc-renmimbi.jpg\" alt=\"\" title=\"HSBC renmimbi masterclass\" width=\"300\" height=\"299\" class=\"alignright size-full wp-image-43600 lazyload\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/01\/hsbc-renmimbi.jpg 300w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/01\/hsbc-renmimbi-150x149.jpg 150w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/01\/hsbc-renmimbi-144x144.jpg 144w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/299;\" \/><\/span>HSBC now offers video and transcript options in their news articles, providing an excellent example of innovative user-centered website practice.\u00a0 \u00a0For an example, view the news article <a href=\"http:\/\/www.hsbc.com\/news-and-insight\/2012\/video-rmb-masterclass\"><em>Renmimbi Masterclass<\/em><\/a> or <a href=\"http:\/\/www.hsbc.com\/news-and-insight\/2012\/sharp-improvement-for-china-as-2012-ends\"><em>Sharp Improvement for China<\/em><\/a>. \u00a0This strategic multimedia approach is effective for several reasons.<\/p>\n<ul>\n<li><strong>Branding<\/strong>: HSBC uses the same music throughout each video, which adds a branding element to each news article.<\/li>\n<li><strong>Easy Access<\/strong>: Note that the Renminbi\u00a0news release is clearly highlighted on site home page where it can pique visitor interest and provide easy access to the news article.<\/li>\n<li><strong>Social Media<\/strong>: \u00a0The share icon at the top of the page makes each news article easy to share.<\/li>\n<\/ul>\n<p>The combination of video and transcript options places news releases in multimedia form, making them much more interesting. This format increases audience connection thus increasing the likelihood that they will be shared.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HSBC now offers video and transcript options in their news articles, providing an excellent example of innovative user-centered website practice.\u00a0 \u00a0For an example, view the news article Renmimbi Masterclass or Sharp Improvement for China. \u00a0This strategic multimedia approach is effective for several reasons. Branding: HSBC uses the same music throughout each video, which adds a [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[6829],"tags":[],"class_list":{"0":"post-43507","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-snippets","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Media: multimedia news and insight - Corporate Eye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/media-multi-format\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media: multimedia news and insight - Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"HSBC now offers video and transcript options in their news articles, providing an excellent example of innovative user-centered website practice.\u00a0 \u00a0For an example, view the news article Renmimbi Masterclass or Sharp Improvement for China. \u00a0This strategic multimedia approach is effective for several reasons. Branding: HSBC uses the same music throughout each video, which adds a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/media-multi-format\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-08T10:18:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/01\/hsbc-renmimbi.jpg\" \/>\n<meta name=\"author\" content=\"Erica Harrison\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Erica Harrison\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/media-multi-format\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/media-multi-format\/\"},\"author\":{\"name\":\"Erica Harrison\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a5e2b029e813263bdb7c09deb0aef21e\"},\"headline\":\"Media: multimedia news and insight\",\"datePublished\":\"2013-02-08T10:18:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/media-multi-format\/\"},\"wordCount\":145,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/media-multi-format\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/01\/hsbc-renmimbi.jpg\",\"articleSection\":[\"Snippets\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/media-multi-format\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/media-multi-format\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/media-multi-format\/\",\"name\":\"Media: multimedia news and insight - Corporate Eye\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/media-multi-format\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/media-multi-format\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/01\/hsbc-renmimbi.jpg\",\"datePublished\":\"2013-02-08T10:18:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/media-multi-format\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/media-multi-format\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/media-multi-format\/#primaryimage\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/01\/hsbc-renmimbi.jpg\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/01\/hsbc-renmimbi.jpg\",\"width\":300,\"height\":299},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/media-multi-format\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.corporate-eye.com\/main\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Media: multimedia news and insight\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"name\":\"Corporate Eye\",\"description\":\"...compare, compete, excel\",\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\",\"name\":\"Corporate Eye\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"width\":283,\"height\":42,\"caption\":\"Corporate Eye\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/lucynixon\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a5e2b029e813263bdb7c09deb0aef21e\",\"name\":\"Erica Harrison\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a1cc96f3b43e06cda6c648a80a9126a4ada777511319f2724751a935fd5e7295?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a1cc96f3b43e06cda6c648a80a9126a4ada777511319f2724751a935fd5e7295?s=96&d=identicon&r=g\",\"caption\":\"Erica Harrison\"},\"url\":\"https:\/\/www.corporate-eye.com\/main\/author\/ericah\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Media: multimedia news and insight - Corporate Eye","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.corporate-eye.com\/main\/media-multi-format\/","og_locale":"en_US","og_type":"article","og_title":"Media: multimedia news and insight - Corporate Eye","og_description":"HSBC now offers video and transcript options in their news articles, providing an excellent example of innovative user-centered website practice.\u00a0 \u00a0For an example, view the news article Renmimbi Masterclass or Sharp Improvement for China. \u00a0This strategic multimedia approach is effective for several reasons. Branding: HSBC uses the same music throughout each video, which adds a [&hellip;]","og_url":"https:\/\/www.corporate-eye.com\/main\/media-multi-format\/","og_site_name":"Corporate Eye","article_published_time":"2013-02-08T10:18:44+00:00","og_image":[{"url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/01\/hsbc-renmimbi.jpg","type":"","width":"","height":""}],"author":"Erica Harrison","twitter_card":"summary_large_image","twitter_creator":"@lucynixon","twitter_site":"@lucynixon","twitter_misc":{"Written by":"Erica Harrison","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.corporate-eye.com\/main\/media-multi-format\/#article","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/media-multi-format\/"},"author":{"name":"Erica Harrison","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a5e2b029e813263bdb7c09deb0aef21e"},"headline":"Media: multimedia news and insight","datePublished":"2013-02-08T10:18:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/media-multi-format\/"},"wordCount":145,"commentCount":0,"publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/media-multi-format\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/01\/hsbc-renmimbi.jpg","articleSection":["Snippets"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.corporate-eye.com\/main\/media-multi-format\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.corporate-eye.com\/main\/media-multi-format\/","url":"https:\/\/www.corporate-eye.com\/main\/media-multi-format\/","name":"Media: multimedia news and insight - Corporate Eye","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/media-multi-format\/#primaryimage"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/media-multi-format\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/01\/hsbc-renmimbi.jpg","datePublished":"2013-02-08T10:18:44+00:00","breadcrumb":{"@id":"https:\/\/www.corporate-eye.com\/main\/media-multi-format\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.corporate-eye.com\/main\/media-multi-format\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/media-multi-format\/#primaryimage","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/01\/hsbc-renmimbi.jpg","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/01\/hsbc-renmimbi.jpg","width":300,"height":299},{"@type":"BreadcrumbList","@id":"https:\/\/www.corporate-eye.com\/main\/media-multi-format\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.corporate-eye.com\/main\/"},{"@type":"ListItem","position":2,"name":"Media: multimedia news and insight"}]},{"@type":"WebSite","@id":"https:\/\/www.corporate-eye.com\/main\/#website","url":"https:\/\/www.corporate-eye.com\/main\/","name":"Corporate Eye","description":"...compare, compete, excel","publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.corporate-eye.com\/main\/#organization","name":"Corporate Eye","url":"https:\/\/www.corporate-eye.com\/main\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","width":283,"height":42,"caption":"Corporate Eye"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/lucynixon"]},{"@type":"Person","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a5e2b029e813263bdb7c09deb0aef21e","name":"Erica Harrison","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a1cc96f3b43e06cda6c648a80a9126a4ada777511319f2724751a935fd5e7295?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a1cc96f3b43e06cda6c648a80a9126a4ada777511319f2724751a935fd5e7295?s=96&d=identicon&r=g","caption":"Erica Harrison"},"url":"https:\/\/www.corporate-eye.com\/main\/author\/ericah\/"}]}},"modified_by":"Lucy Nixon","_links":{"self":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/43507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/comments?post=43507"}],"version-history":[{"count":5,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/43507\/revisions"}],"predecessor-version":[{"id":43604,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/43507\/revisions\/43604"}],"wp:attachment":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media?parent=43507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/categories?post=43507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/tags?post=43507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}