{"id":43221,"date":"2013-01-14T11:25:27","date_gmt":"2013-01-14T12:25:27","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=43221"},"modified":"2013-01-14T11:25:27","modified_gmt":"2013-01-14T12:25:27","slug":"speculative-applications","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/speculative-applications\/","title":{"rendered":"Attracting Speculative Applications Through Social Media"},"content":{"rendered":"

\"speculative
\n

\nThe demands of twenty-first century businesses aren\u2019t always easy to forecast and keeping your workforce flexible is one of the most effective ways of meeting the needs of clients. Of course, orchestrating this can be a challenge and it\u2019s practically very difficult to balance recruitment with traditional graduate cycles. This is exactly why firms should be looking to attract speculative job applications wherever possible, and what better way to do that than through social media?<\/p>\n

Check out your Web Copy<\/h2>\n

First things first: look at what you already have on your website. Two lines can make all the difference, and if there\u2019s a relevant and current contact for potential applicants to get in touch with, it signals you\u2019re not only open to speculative applications, but you might be willing to take on an intern or even a graduate.<\/p>\n

Call for Applications<\/h2>\n

Don\u2019t be afraid to use Twitter or Facebook to advertise vacancies of just a few weeks, but you should be a bit more careful when looking for longer term staff and make sure your adverts are around long enough to attract a broad range of applicants. You will also need to be sure your applicants get a fair and consistent interview.<\/p>\n

Be Specific<\/h2>\n

Recruiting through social media remains a bit unorthodox as it is, so don\u2019t be afraid to move away from the traditional CV and cover letter. Ask for something that\u2019s really relevant to your company, perhaps a portfolio or even a mock-report. It\u2019s through these pieces of work that you\u2019ll be able to gauge whether an applicant is worth calling.<\/p>\n

Keep Hold of Details<\/h2>\n

Speculative applications are what they are, and people really expect to be rejected. However, not today doesn\u2019t mean not at all, and it\u2019s definitely worth keeping good applicants on file. Equally, a call to let them know that\u2019s what you\u2019re doing will help to keep relations good.<\/p>\n

Make Sure You\u2019re Upfront<\/h2>\n

The speculative applicant could come from anywhere and, after all, be after anything. Don\u2019t expect your intentions to be the same and be clear about what you\u2019re offering in terms of time required, salary and location from the off. All too often applicants are offered roles, only to find they\u2019re unpaid and eventually they end up rejecting them.<\/p>\n

A good through-flow of speculative applications is a great way of keeping your workforce flexible and it encourages new ideas, new talents and maybe even new employees. Use the talent and the tools that are out there; you\u2019ve nothing to lose!<\/p>\n","protected":false},"excerpt":{"rendered":"

The demands of twenty-first century businesses aren\u2019t always easy to forecast and keeping your workforce flexible is one of the most effective ways of meeting the needs of clients. Of course, orchestrating this can be a challenge and it\u2019s practically very difficult to balance recruitment with traditional graduate cycles. This is exactly why firms should […]<\/p>\n","protected":false},"author":18,"featured_media":43304,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,25],"tags":[],"class_list":{"0":"post-43221","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-best-practices","8":"category-careers","9":"entry"},"yoast_head":"\nAttracting Speculative Applications Through Social Media<\/title>\n<meta name=\"description\" content=\"Have you thought about using social media to attract speculative applications? Some tips and ideas\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/speculative-applications\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Attracting Speculative Applications Through Social Media\" \/>\n<meta property=\"og:description\" content=\"Have you thought about using social media to attract speculative applications? Some tips and ideas\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/speculative-applications\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:published_time\" content=\"2013-01-14T12:25:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/01\/speculative-application.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"550\" \/>\n\t<meta property=\"og:image:height\" content=\"364\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Goodsir\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Goodsir\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/speculative-applications\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/speculative-applications\/\"},\"author\":{\"name\":\"Tom Goodsir\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/06c95ad4f17c31ef7ecc4fefb74d1741\"},\"headline\":\"Attracting Speculative Applications Through Social Media\",\"datePublished\":\"2013-01-14T12:25:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/speculative-applications\/\"},\"wordCount\":441,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/speculative-applications\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/01\/speculative-application.jpg\",\"articleSection\":[\"Best Practices\",\"Careers\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/speculative-applications\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/speculative-applications\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/speculative-applications\/\",\"name\":\"Attracting Speculative Applications Through Social Media\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/speculative-applications\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/speculative-applications\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/01\/speculative-application.jpg\",\"datePublished\":\"2013-01-14T12:25:27+00:00\",\"description\":\"Have you thought about using social media to attract speculative applications? Some tips and ideas\",\"breadcrumb\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/speculative-applications\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/speculative-applications\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/speculative-applications\/#primaryimage\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/01\/speculative-application.jpg\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/01\/speculative-application.jpg\",\"width\":550,\"height\":364,\"caption\":\"speculative application\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/speculative-applications\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.corporate-eye.com\/main\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Attracting Speculative Applications Through Social Media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"name\":\"Corporate Eye\",\"description\":\"...compare, compete, excel\",\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\",\"name\":\"Corporate Eye\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"width\":283,\"height\":42,\"caption\":\"Corporate Eye\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/lucynixon\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/06c95ad4f17c31ef7ecc4fefb74d1741\",\"name\":\"Tom Goodsir\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/09d6548dbf960da5a291ce18ef28bf3e229cd8fb5569bc8bbee86893092ad4af?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/09d6548dbf960da5a291ce18ef28bf3e229cd8fb5569bc8bbee86893092ad4af?s=96&d=identicon&r=g\",\"caption\":\"Tom Goodsir\"},\"description\":\"Tom started his career early; taking on an associate role at Deloitte just a few days after his eighteenth birthday, working in a technical role but with a focus on identifying and recruiting talented undergraduates. He is now entering his final year at Exeter University and he continues to work with the recruitment side of the firm and remains an active brand ambassador on campus. Over the last few years, Tom has spent time building up a reputation as a freelance writer and has developed both a strong client base and good knowledge of social media along the way. Though there\u2019s still plenty to learn, experience working in both the smallest and the largest of businesses has served him well and given him a feel for balancing strong corporate ideas with a personal tone. As a student, Tom is able to offer a valuable insight into the way graduate recruitment works from the other side and how students and interns react to particular styles of marketing and recruitment. Eventually he hopes to take off his copywriting business before embarking on an MA in philosophy.\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/author\/tomg\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Attracting Speculative Applications Through Social Media","description":"Have you thought about using social media to attract speculative applications? Some tips and ideas","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.corporate-eye.com\/main\/speculative-applications\/","og_locale":"en_US","og_type":"article","og_title":"Attracting Speculative Applications Through Social Media","og_description":"Have you thought about using social media to attract speculative applications? Some tips and ideas","og_url":"https:\/\/www.corporate-eye.com\/main\/speculative-applications\/","og_site_name":"Corporate Eye","article_published_time":"2013-01-14T12:25:27+00:00","og_image":[{"width":550,"height":364,"url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/01\/speculative-application.jpg","type":"image\/jpeg"}],"author":"Tom Goodsir","twitter_card":"summary_large_image","twitter_creator":"@lucynixon","twitter_site":"@lucynixon","twitter_misc":{"Written by":"Tom Goodsir","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.corporate-eye.com\/main\/speculative-applications\/#article","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/speculative-applications\/"},"author":{"name":"Tom Goodsir","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/06c95ad4f17c31ef7ecc4fefb74d1741"},"headline":"Attracting Speculative Applications Through Social Media","datePublished":"2013-01-14T12:25:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/speculative-applications\/"},"wordCount":441,"commentCount":0,"publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/speculative-applications\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/01\/speculative-application.jpg","articleSection":["Best Practices","Careers"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.corporate-eye.com\/main\/speculative-applications\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.corporate-eye.com\/main\/speculative-applications\/","url":"https:\/\/www.corporate-eye.com\/main\/speculative-applications\/","name":"Attracting Speculative Applications Through Social Media","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/speculative-applications\/#primaryimage"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/speculative-applications\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/01\/speculative-application.jpg","datePublished":"2013-01-14T12:25:27+00:00","description":"Have you thought about using social media to attract speculative applications? Some tips and ideas","breadcrumb":{"@id":"https:\/\/www.corporate-eye.com\/main\/speculative-applications\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.corporate-eye.com\/main\/speculative-applications\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/speculative-applications\/#primaryimage","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/01\/speculative-application.jpg","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2013\/01\/speculative-application.jpg","width":550,"height":364,"caption":"speculative application"},{"@type":"BreadcrumbList","@id":"https:\/\/www.corporate-eye.com\/main\/speculative-applications\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.corporate-eye.com\/main\/"},{"@type":"ListItem","position":2,"name":"Attracting Speculative Applications Through Social Media"}]},{"@type":"WebSite","@id":"https:\/\/www.corporate-eye.com\/main\/#website","url":"https:\/\/www.corporate-eye.com\/main\/","name":"Corporate Eye","description":"...compare, compete, excel","publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.corporate-eye.com\/main\/#organization","name":"Corporate Eye","url":"https:\/\/www.corporate-eye.com\/main\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","width":283,"height":42,"caption":"Corporate Eye"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/lucynixon"]},{"@type":"Person","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/06c95ad4f17c31ef7ecc4fefb74d1741","name":"Tom Goodsir","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/09d6548dbf960da5a291ce18ef28bf3e229cd8fb5569bc8bbee86893092ad4af?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/09d6548dbf960da5a291ce18ef28bf3e229cd8fb5569bc8bbee86893092ad4af?s=96&d=identicon&r=g","caption":"Tom Goodsir"},"description":"Tom started his career early; taking on an associate role at Deloitte just a few days after his eighteenth birthday, working in a technical role but with a focus on identifying and recruiting talented undergraduates. He is now entering his final year at Exeter University and he continues to work with the recruitment side of the firm and remains an active brand ambassador on campus. Over the last few years, Tom has spent time building up a reputation as a freelance writer and has developed both a strong client base and good knowledge of social media along the way. Though there\u2019s still plenty to learn, experience working in both the smallest and the largest of businesses has served him well and given him a feel for balancing strong corporate ideas with a personal tone. As a student, Tom is able to offer a valuable insight into the way graduate recruitment works from the other side and how students and interns react to particular styles of marketing and recruitment. Eventually he hopes to take off his copywriting business before embarking on an MA in philosophy.","url":"https:\/\/www.corporate-eye.com\/main\/author\/tomg\/"}]}},"modified_by":"Lucy Nixon","_links":{"self":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/43221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/comments?post=43221"}],"version-history":[{"count":5,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/43221\/revisions"}],"predecessor-version":[{"id":43310,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/43221\/revisions\/43310"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media\/43304"}],"wp:attachment":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media?parent=43221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/categories?post=43221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/tags?post=43221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}