{"id":42639,"date":"2012-11-15T08:50:53","date_gmt":"2012-11-15T09:50:53","guid":{"rendered":"http:\/\/www.corporate-eye.com\/blog\/?p=42639"},"modified":"2012-11-14T11:44:28","modified_gmt":"2012-11-14T12:44:28","slug":"media-infographics","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/media-infographics\/","title":{"rendered":"Media: Adding Infographics to the Media Kit"},"content":{"rendered":"<p><span class=\"alignright\"><img decoding=\"async\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/11\/aviva-infographic-ar.jpg\" alt=\"\" title=\"aviva-infographic\" width=\"300\" height=\"252\" class=\"aligncenter size-full wp-image-42640 lazyload\" data-srcset=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/11\/aviva-infographic-ar.jpg 300w, https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2012\/11\/aviva-infographic-ar-150x126.jpg 150w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/252;\" \/><\/span>Aviva list infographics for inclusion in their pick-and-mix download pack. <\/p>\n<p>For the most part, companies provide documents only; it is rare to see images included, and so to see infographics is very striking.<\/p>\n<p>Most of the infographics contain summaries of their research reports, but there is one that is a summary of their business performance in 2011 (screenshot above). <\/p>\n<p>Infographics are commonly used as part of a link building program, so can have a poor reputation, but if the information is valuable and\/or interesting, and if the infographic is well designed, then the infographic will be shared. And if the company name is embedded in the infographic, then naturally the company name will go the rounds as well.<\/p>\n<p>We like this because it is unusual, and because the infographics are well done, but mostly because bloggers\/journalists are likely to pick them up and reuse \u2013 all potentially good publicity for Aviva.<\/p>\n<p><a href=\"http:\/\/www.aviva.com\/media\/download-pack\/\">Aviva&#8217;s Media Download Pack<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aviva list infographics for inclusion in their pick-and-mix download pack. For the most part, companies provide documents only; it is rare to see images included, and so to see infographics is very striking. Most of the infographics contain summaries of their research reports, but there is one that is a summary of their business performance [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[6829],"tags":[],"class_list":{"0":"post-42639","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-snippets","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Media: Adding Infographics to the Media Kit - Corporate Eye<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/media-infographics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media: Adding Infographics to the Media Kit - Corporate Eye\" \/>\n<meta property=\"og:description\" content=\"Aviva list infographics for inclusion in their pick-and-mix download pack. For the most part, companies provide documents only; it is rare to see images included, and so to see infographics is very striking. 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