{"id":4256,"date":"2009-02-25T01:04:33","date_gmt":"2009-02-25T01:04:33","guid":{"rendered":"http:\/\/www.corporate-eye.com\/?p=4256"},"modified":"2019-12-17T19:40:55","modified_gmt":"2019-12-17T18:40:55","slug":"miller-introduces-the-1-second-ad","status":"publish","type":"post","link":"https:\/\/www.corporate-eye.com\/main\/miller-introduces-the-1-second-ad\/","title":{"rendered":"Miller Introduces the 1-Second Ad"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-4261 lazyload\" title=\"miller_high_life1\" data-src=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/miller_high_life1.jpg\" alt=\"miller_high_life1\" width=\"176\" height=\"121\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 176px; --smush-placeholder-aspect-ratio: 176\/121;\" \/>Who would have thought that a one-second beer commercial during the Super Bowl would get noticed?\u00a0 Miller.<\/p>\n<p>At a time when brands are competing harder than ever to get noticed between the clutter of messages consumers receive each day, <a href=\"http:\/\/www.millerhighlife.com\/ageverify.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">Miller<\/a> decided to break the television advertising mold with a one-second commercial.\u00a0<\/p>\n<p>If you didn&#8217;t see the ad, check it out below.<\/p>\n<p><object width=\"425\" height=\"344\" data=\"http:\/\/www.youtube.com\/v\/ZYiGpVGTU2U&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1\" type=\"application\/x-shockwave-flash\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/ZYiGpVGTU2U&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object>\u00a0<\/p>\n<p>What I love about this ad is its simplicity.\u00a0 It reminds me of the Budweiser &#8220;Wassup?&#8221; commercials.\u00a0 Of course, <a href=\"http:\/\/www.budweiser.com\" target=\"_blank\" rel=\"noopener noreferrer\">Budweiser<\/a> had intended to push the word &#8220;true&#8221; in those ads, but &#8220;wassup?&#8221; became a term that permeated U.S. culture as fast as any <em>Seinfeld<\/em> quote like\u00a0Frank Costanza&#8217;s classic &#8220;Serenity now!&#8221;\u00a0<\/p>\n<p>You can see two Budweiser &#8220;Wassup?&#8221; commercials in the video below.<\/p>\n<p><object width=\"425\" height=\"344\" data=\"http:\/\/www.youtube.com\/v\/UDTZCgsZGeA&amp;hl=en&amp;fs=1&amp;rel=0\" type=\"application\/x-shockwave-flash\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/UDTZCgsZGeA&amp;hl=en&amp;fs=1&amp;rel=0\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object>\u00a0<\/p>\n<p>And for fun, here&#8217;s a &#8220;Serenity now&#8221; clip from Seinfeld.<\/p>\n<p><object width=\"425\" height=\"344\" data=\"http:\/\/www.youtube.com\/v\/ouqx7YX4tPU&amp;hl=en&amp;fs=1&amp;rel=0\" type=\"application\/x-shockwave-flash\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/ouqx7YX4tPU&amp;hl=en&amp;fs=1&amp;rel=0\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object>\u00a0<\/p>\n<p>So what does this tell us as marketers?\u00a0 First, a well-placed ad with a simple message can work.\u00a0 According to <a href=\"http:\/\/en-us.nielsen.com\/\">AC Nielsen<\/a>, the one-second Miller ad moved the rating meter the same as the average 30-second commercial did during the 2009 Super Bowl, and sales for Miller High Life jumped the week after the commercial aired.\u00a0 In other words, it really does pay to think out of the box and break the mold.\u00a0 The question is whether or not your company is ready to be the next trendsetter.\u00a0 In today&#8217;s economy, it could be what sets the winners apart from the losers (or at least the companies that will be here this time next year and those that will have to shut their doors).<\/p>\n<p>What do you think?<\/p>\n<p>Hat tip to <a href=\"http:\/\/www.businessweek.com\/the_thread\/brandnewday\/archives\/2009\/02\/millers_one-sec.html?campaign_id=rss_blog_brand_new_day\" target=\"_blank\" rel=\"noopener noreferrer\">Brand New Day<\/a> for this post topic.<\/p>\n<p><em>Image: <\/em><em>Flickr<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who would have thought that a one-second beer commercial during the Super Bowl would get noticed?\u00a0 Miller. At a time when brands are competing harder than ever to get noticed between the clutter of messages consumers receive each day, Miller decided to break the television advertising mold with a one-second commercial.\u00a0 If you didn&#8217;t see [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[9,95],"tags":[496,1294,110,1292,1293,1295],"class_list":{"0":"post-4256","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-best-practices","7":"category-brand","8":"tag-brand-advertising","9":"tag-budweiser-commercials","10":"tag-corporate-branding","11":"tag-miller-high-life-commercial","12":"tag-one-second-ad","13":"tag-super-bowl-commercials","14":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Miller Introduces the 1-Second Ad<\/title>\n<meta name=\"description\" content=\"The one-second Miller High Life commercial that aired during the Super Bowl got buzz and drove results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.corporate-eye.com\/main\/miller-introduces-the-1-second-ad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Miller Introduces the 1-Second Ad\" \/>\n<meta property=\"og:description\" content=\"The one-second Miller High Life commercial that aired during the Super Bowl got buzz and drove results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.corporate-eye.com\/main\/miller-introduces-the-1-second-ad\/\" \/>\n<meta property=\"og:site_name\" content=\"Corporate Eye\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/susangunelius\" \/>\n<meta property=\"article:published_time\" content=\"2009-02-25T01:04:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-17T18:40:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/miller_high_life1.jpg\" \/>\n<meta name=\"author\" content=\"Susan Gunelius\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@susangunelius\" \/>\n<meta name=\"twitter:site\" content=\"@lucynixon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Susan Gunelius\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/miller-introduces-the-1-second-ad\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/miller-introduces-the-1-second-ad\/\"},\"author\":{\"name\":\"Susan Gunelius\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759\"},\"headline\":\"Miller Introduces the 1-Second Ad\",\"datePublished\":\"2009-02-25T01:04:33+00:00\",\"dateModified\":\"2019-12-17T18:40:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/miller-introduces-the-1-second-ad\/\"},\"wordCount\":282,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/miller-introduces-the-1-second-ad\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/miller_high_life1.jpg\",\"keywords\":[\"brand advertising\",\"budweiser commercials\",\"corporate branding\",\"miller high life commercial\",\"one second ad\",\"super bowl commercials\"],\"articleSection\":[\"Best Practices\",\"Brand\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/miller-introduces-the-1-second-ad\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/miller-introduces-the-1-second-ad\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/miller-introduces-the-1-second-ad\/\",\"name\":\"Miller Introduces the 1-Second Ad\",\"isPartOf\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/miller-introduces-the-1-second-ad\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/miller-introduces-the-1-second-ad\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/miller_high_life1.jpg\",\"datePublished\":\"2009-02-25T01:04:33+00:00\",\"dateModified\":\"2019-12-17T18:40:55+00:00\",\"description\":\"The one-second Miller High Life commercial that aired during the Super Bowl got buzz and drove results.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/miller-introduces-the-1-second-ad\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.corporate-eye.com\/main\/miller-introduces-the-1-second-ad\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/miller-introduces-the-1-second-ad\/#primaryimage\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/miller_high_life1.jpg\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/miller_high_life1.jpg\",\"width\":240,\"height\":180},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/miller-introduces-the-1-second-ad\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.corporate-eye.com\/main\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Miller Introduces the 1-Second Ad\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#website\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"name\":\"Corporate Eye\",\"description\":\"...compare, compete, excel\",\"publisher\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#organization\",\"name\":\"Corporate Eye\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"contentUrl\":\"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png\",\"width\":283,\"height\":42,\"caption\":\"Corporate Eye\"},\"image\":{\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/lucynixon\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759\",\"name\":\"Susan Gunelius\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g\",\"caption\":\"Susan Gunelius\"},\"description\":\"Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President &amp; CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&amp;T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.\",\"sameAs\":[\"http:\/\/www.KeySplashCreative.com\",\"http:\/\/www.facebook.com\/susangunelius\",\"https:\/\/x.com\/susangunelius\"],\"url\":\"https:\/\/www.corporate-eye.com\/main\/author\/susang\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Miller Introduces the 1-Second Ad","description":"The one-second Miller High Life commercial that aired during the Super Bowl got buzz and drove results.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.corporate-eye.com\/main\/miller-introduces-the-1-second-ad\/","og_locale":"en_US","og_type":"article","og_title":"Miller Introduces the 1-Second Ad","og_description":"The one-second Miller High Life commercial that aired during the Super Bowl got buzz and drove results.","og_url":"https:\/\/www.corporate-eye.com\/main\/miller-introduces-the-1-second-ad\/","og_site_name":"Corporate Eye","article_author":"http:\/\/www.facebook.com\/susangunelius","article_published_time":"2009-02-25T01:04:33+00:00","article_modified_time":"2019-12-17T18:40:55+00:00","og_image":[{"url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/miller_high_life1.jpg","type":"","width":"","height":""}],"author":"Susan Gunelius","twitter_card":"summary_large_image","twitter_creator":"@susangunelius","twitter_site":"@lucynixon","twitter_misc":{"Written by":"Susan Gunelius","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.corporate-eye.com\/main\/miller-introduces-the-1-second-ad\/#article","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/miller-introduces-the-1-second-ad\/"},"author":{"name":"Susan Gunelius","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759"},"headline":"Miller Introduces the 1-Second Ad","datePublished":"2009-02-25T01:04:33+00:00","dateModified":"2019-12-17T18:40:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/miller-introduces-the-1-second-ad\/"},"wordCount":282,"commentCount":2,"publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/miller-introduces-the-1-second-ad\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/miller_high_life1.jpg","keywords":["brand advertising","budweiser commercials","corporate branding","miller high life commercial","one second ad","super bowl commercials"],"articleSection":["Best Practices","Brand"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.corporate-eye.com\/main\/miller-introduces-the-1-second-ad\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.corporate-eye.com\/main\/miller-introduces-the-1-second-ad\/","url":"https:\/\/www.corporate-eye.com\/main\/miller-introduces-the-1-second-ad\/","name":"Miller Introduces the 1-Second Ad","isPartOf":{"@id":"https:\/\/www.corporate-eye.com\/main\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.corporate-eye.com\/main\/miller-introduces-the-1-second-ad\/#primaryimage"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/miller-introduces-the-1-second-ad\/#primaryimage"},"thumbnailUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/miller_high_life1.jpg","datePublished":"2009-02-25T01:04:33+00:00","dateModified":"2019-12-17T18:40:55+00:00","description":"The one-second Miller High Life commercial that aired during the Super Bowl got buzz and drove results.","breadcrumb":{"@id":"https:\/\/www.corporate-eye.com\/main\/miller-introduces-the-1-second-ad\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.corporate-eye.com\/main\/miller-introduces-the-1-second-ad\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/miller-introduces-the-1-second-ad\/#primaryimage","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/miller_high_life1.jpg","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2009\/02\/miller_high_life1.jpg","width":240,"height":180},{"@type":"BreadcrumbList","@id":"https:\/\/www.corporate-eye.com\/main\/miller-introduces-the-1-second-ad\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.corporate-eye.com\/main\/"},{"@type":"ListItem","position":2,"name":"Miller Introduces the 1-Second Ad"}]},{"@type":"WebSite","@id":"https:\/\/www.corporate-eye.com\/main\/#website","url":"https:\/\/www.corporate-eye.com\/main\/","name":"Corporate Eye","description":"...compare, compete, excel","publisher":{"@id":"https:\/\/www.corporate-eye.com\/main\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.corporate-eye.com\/main\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.corporate-eye.com\/main\/#organization","name":"Corporate Eye","url":"https:\/\/www.corporate-eye.com\/main\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/","url":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","contentUrl":"https:\/\/www.corporate-eye.com\/main\/wp-content\/uploads\/2019\/11\/corporate-eye-logo.png","width":283,"height":42,"caption":"Corporate Eye"},"image":{"@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/lucynixon"]},{"@type":"Person","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/a46ee0d1e91b41488959551cef624759","name":"Susan Gunelius","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.corporate-eye.com\/main\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0ee4b97f562120039d5380b7c1534fc225b1d4b6fe574268b1c5a2d349eba6e2?s=96&d=identicon&r=g","caption":"Susan Gunelius"},"description":"Susan Gunelius is the author of 10 marketing, social media, branding, copywriting, and technology books, and she is President &amp; CEO of KeySplash Creative, Inc., a marketing communications company. She also owns Women on Business, an award-wining blog for business women. She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, TodayShow.com, and more. She has over 20 years of experience in the marketing field having spent the first decade of her career directing marketing programs for some of the largest companies in the world, including divisions of AT&amp;T and HSBC. Today, her clients include large and small companies around the world and household brands like Citigroup, Cox Communications, Intuit, and more. Susan is frequently interviewed about marketing and branding by television, radio, print, and online media organizations, and she speaks about these topics at events around the world. You can connect with her on Twitter, Facebook, LinkedIn, or Google+.","sameAs":["http:\/\/www.KeySplashCreative.com","http:\/\/www.facebook.com\/susangunelius","https:\/\/x.com\/susangunelius"],"url":"https:\/\/www.corporate-eye.com\/main\/author\/susang\/"}]}},"modified_by":"Lucy Nixon","_links":{"self":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/4256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/comments?post=4256"}],"version-history":[{"count":8,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/4256\/revisions"}],"predecessor-version":[{"id":50950,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/posts\/4256\/revisions\/50950"}],"wp:attachment":[{"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/media?parent=4256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/categories?post=4256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.corporate-eye.com\/main\/wp-json\/wp\/v2\/tags?post=4256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}